Investigating the impact of perceived service quality and employee performance on customer satisfaction of Red Crescent population in Bushehr province

The present research examines the impact of perceived service quality and electronic human resources management on customer satisfaction of the Red Crescent Society of Bushehr province. The main purpose of this study is to analyze the effect of service quality and electronic human resource management systems (HRIS) on the satisfaction of the customers of this organization. To achieve the research objectives, data were collected through standardized questionnaires. The questionnaires included evaluation scales of perceived service quality, efficiency of HRIS systems, and customer satisfaction level. The obtained data were analyzed using descriptive and analytical statistical analysis. This research has investigated the effect of perceived service quality and electronic human resource management on customer satisfaction in the Red Crescent population of Bushehr province. The main purpose of this study is to identify key factors affecting customer satisfaction and analyze the role of electronic human resources management in improving the quality of services provided. In this research, service quality from the point of view perceived by customers and the use of electronic technologies in human resource management has been investigated. To conduct this research, research methods including surveys, data analysis and case studies have been used. Data were collected and analyzed through standardized questionnaires to determine the relationship between service quality, electronic human resource management and customer satisfaction. The data collection tool is a questionnaire. The statistical population of this research is the employees of the Customs Organization of Bushehr province, who were selected using Cochran's formula, 192 people as a sample using available sampling method. In this way, by referring to the organization, random sampling was done from the employees and the questionnaire was distributed among them. The validity of the questionnaire was determined through convergent validity and the reliability of the questionnaire was determined through Cronbach's alpha, which was above 0.7. The research hypotheses were tested with the help of PLS3 and Spss26 software. The results show that perceived service quality has a positive and significant effect on customer satisfaction of Red Crescent population in Bushehr province. Electronic human resources management has a positive and significant effect on customer satisfaction of Red Crescent population of Bushehr province.