The Emergent Strategy in Technological Companies:Meta-Synthesis Approach

Rapid environmental changes and especially technological changes on the one hand and the globalization of business on the other hand have made the managers of technological companies face serious challenges. This has caused the development of strategy in a traditional way in technological companies, due to the chaos and uncertainty in the environment, they are not flexible and do not have the ability to respond appropriately. In the current uncertainty, many people and organizations believe that strategy has lost its meaning, concept and position. By reviewing the background of the research, it is clear that the concepts of this field have undergone many changes and developments, and the newer perspectives emphasize the way of strategy formation emerging in technological companies. Therefore, the aim of this research is to investigate how the emerging strategy is formed in technological companies in the field of information technology in Iran. For this purpose, for a deep understanding of the phenomenon, an interpretive approach was adopted and the metacomposite method was used to consolidate and expand previous theories. After studying and evaluating the content of the articles and extracting related codes and concepts, the components of the 3 dimensions of emerging strategy (content, context and process) were identified.