Investigating the validity of methods of measuring investment opportunities in companies

Making the optimal investment and choosing the right investment project is the most important challenge facing the owners of capital in the financial markets. Examining issues such as profit management, the market situation and reaction to financial and non-financial events, studying the behavior of financial providers, the status of shareholders will lead to gaining relative knowledge of them by considering some variables and with this knowledge, the project Choose suitable for investment. In this research, in order to check the validity of methods of measuring investment opportunities in companies, independent variables: reputation, company size, profitability level, leverage level and systematic risk were evaluated. The time domain of this research is a 6-year period in which the selected companies of the Tehran Stock Exchange were studied in the years 1395 to 1400 and in this study 81 companies were considered as a statistical sample in each year. have been According to the results of the tests conducted in this research and similar researches, with the exception of the variables of leverage level and profitability level, with Spearman's correlation coefficient values ​​of 0.018 and 0.001, respectively, between other variables and investment opportunities in the territory's companies. This research has no relationship.Therefore, according to the results of the research tests, the Myers model is not a suitable model for predicting investment opportunities in the companies of the research territory or in the country of Iran.