The indicators of a well-known government agent, using the integrated approach of quantitative and qualitative content analysis

The purpose of this research is to answer the question, what are the indicators of a reputable broker? Or what indicators should a government broker have in order to remain as a well-known broker in the historical memory of the people?

In this research, data extraction and analysis have been done using quantitative and qualitative content analysis methods. In the first step, an attempt has been made to identify and quantify specific and obvious concepts related to the research question based on the characteristics of the quantitative content analysis method, and further, based on the characteristics of the qualitative content analysis method, exploratory concepts based on similarities, differences and relationships should be organized and classified. In order to collect the required data, 600 interviews were conducted through phone calls and face-to-face meetings with members of the scientific community of universities, which were conducted randomly and due to availability. The features introduced in the interviews were determined in the form of 24 basic concepts after reviewing and removing duplicate and similar items.

The findings of the research showed that indicators such as persistence and seriousness in solving people's problems, practical adherence of the agent to the laws, decision-making in a scientific way  and decisiveness in implementation on the part of the agent, enjoying the spirit of change by using the opinion and vote of the elites Non-gender discrimination in assigning responsibilities, paying special attention to pleasing God in all work, benevolent behavior in dealing with people and having financial and economic health in life, are among the most important and basic behavioral and moral characteristics of agents to remain in people's minds and to It is good to remember them. The classification and analysis of the indicators introduced in the research showed that agents are evaluated and judged by people from two professional (executive) and ethical dimensions. Having indicators such as; Financial and economic health, benevolent behavior with people, and pleasing God, are known as moral points for a broker in the eyes of public opinion, and other indicators such as; Perseverance and seriousness in solving problems, Practical adherence to the rules, No gender discrimination, change from the path of asking for opinions, Scientific decision-making and decisiveness in implementation As professional privileges for brokers, it will be in the eyes of the public.

The results of the present research showed that from the point of view of the elite society (academic members of the universities), every agent is judged and evaluated from the two dimensions of professional performance and ethical performance, and any agent who is accepted , he will have a well-known face and a positive image in the eyes of the people. The most important result of the current research is to introduce professional and ethical indicators for the good reputation of agents in the eyes of the people, and also to introduce such people for the new generation of managers in the new era of Islamic civilization, so that future managers will know the characteristics that are effective in good reputation. Some brokers of the past know the way to gain credit and successful service to the society, so that during the history of Islam, brokers such as; The Prophet of Islam and Imam Ali and other contemporary figures; Imam Khomeini (RA), the Supreme Leader, Martyr Rajaee, Martyr Beheshti and Martyr Soleimani were named, each of whom are equal role models in introducing potential agents of society.