Designing a Forecasting Model and Evaluating the Strategic Cooperation between the Banking System and Fintech Startups using the Adaptive Neural Fuzzy Inference System (ANFIS)

This research aims to develop a robust predictive model for evaluating the strategic cooperation between Iran's banking system and fintech startups. Leveraging insights from 14 experts within the banking and fintech sectors, a hybrid methodology involving the foundation's interview tool and data analysis was employed. Thirty-one indicators, categorized into six key factors influencing strategic cooperation, were identified. Using a fuzzy approach and MATLAB software, a conceptual model was crafted to assess the strategic cooperation of the banking system with fintech startups. Input from 320 industry professionals and managers further enriched the analysis. The findings underscore the pivotal dimensions shaping this cooperation, including barriers to entry, external factors, explanatory elements, varying cooperation levels, consequences of collaboration, and the motivations driving banks and fintechs. The level of strategic cooperation was determined to be in the medium to high range. Notably, the Anfis-designed model exhibited acceptable validity and predictive power. This study contributes not only by unraveling critical cooperation dimensions but also by furnishing a reliable predictive tool. The comprehensive approach, amalgamating expert insights, diverse indicators, and advanced analytical tools offers valuable insights to fortify strategic cooperation in the banking-fintech nexus.