The effect of investors' desires on different performance measures In pharmaceutical companies present in Tehran Stock Exchange

In the current research, the researcher examined the effect of investors' preferences on various performance criteria in pharmaceutical companies listed in the Tehran Stock Exchange. The research method of this research is correlational in nature and content, and in this direction; The number of 42 companies admitted to the Tehran Stock Exchange for a period of ten years from the beginning of 2012 to the end of 2011 was selected and the necessary data were extracted and the developed hypotheses were tested. The results showed that investors' inclinations have a positive and significant effect on stock returns and operating cash flows.