Semiology and Advertisement

In Paris school semiology founded by Greimas, various theories and methods are presented which can be used to analyze the marketing of some publicity products or discourses. In other words, these theories may be used as a means for the analysis of the semiology for a discourse or a study of a particular marketing. One of these theories is called semiotic square introduced by Greimas. The sides of this square contain fundamental semantic categories. Another theory which is a condensation of the theories of Greimas is the generative process of signification, which can help explain the emergence of meaning from the deep structure of discourse up to the superficial structure. In the analysis of discourse, we can also see the con-t tradictory relationship between the elements of the discourse in order to understand the significance of the semiotic system. This paper will analyze some publicity discourse using these various method.