The role of R&D in value creation in corporation

Technology is a one of the important factors to help organizations in offering products with high quality and low price to customers. It is obvious that if organizations can supply goods and services with appropriate price, time and manner to their customers, then they can reach customers’ satisfaction and loyalty. By presenting new products in new ways, organizations can satisfy available customers need and can convert potential customers to real customers. To get this objective, Research and development can play a vital role. In this research we attempt to investigate the role of R&D in value creation from view point of experts in corporations. This research is a descriptive-survival research, and our data gathering tool is questionnaire. Finally, in this research five hypotheses has tested and accepted.