The role of communication resources in effectiveness of agrometeorology information from viewpoint of farmers in Golestan province

In the developing countries, there are increasing demands for timely and effective agro meteorological information for on-farm applications and communicating agro meteorological resources can assist farmers in their decision-making processes by providing relevant information. To be effective in delivering information, this resources must be useful for decision-maker. The purpose of this study was to appoint the role of communication resources in effectiveness of agro meteorology information from viewpoint of farmers in Golestan province. The methodological approach was a descriptive and survey type. The target population in the study consisted total farmers in Golestan province, Iran (N=130000). By using multistage cluster and simple random sampling techniques 322 farmers were chosen. Data were collected through a questionnaire and were analyzed using SPSS, V.11. Content and face validity of the instrument were obtained by the faculty members of agricultural extension and meteorology specialist. The reliability analysis was conducted with completing 30 questionnaires and Cronbach's alpha value was 0/80. The results obtained from analytic statistics indicated that there are significant and positive relationships between independent variables namely time number that farmer contacted with local leader for get information (95%) and amount use of TV and his confidence to it, amount refer to other farmers, family and local leader and his confidence to them for get information (99%) and dependent variable namely viewpoint of farmers about effectiveness of meteorology information. The results obtained from regression analysis indicated that 87% changes of dependent variable is explainable by independent variables such as amount of confidence to other farmers, family and local leader.