A Determination of the Effect of Attitude towards Entrepreneurship, Social Norm, and Self-efficacy in Predicting Entrepreneurial Intentions among Rural Development Management Students at Payame-Noor University, Kermanshah

This descriptive correlational study sought to investigate the entrepreneurial intentions and its determinants in a random sample of Rural Development management students (n=108) at Payame-Noor University. Data was collected through questionnaire, with its validity cross checked by a panel of experts in the field. The reliability of the instrument was established using Alpha Cronbach Coefficient yielding a figure over 0.7. Correlational matrics revealed that there was a positive and significant relationship among the independent variables of: attitude towards entrepreneurship, social norm, self-efficacy. Moreover, there was a positive and significant relationship observed between attitudes towards entrepreneurship, self-efficacy and student's intention to become an entrepreneur. Overall, students were somewhat weak in their intentions of becoming entrepreneurs. To illustrate the predictive power of independent variables towards intention, step-wise regression analysis was utilized. Results indicated that self-efficacy explained 30% variance of a student's intention to become an entrepreneur.