Analyzing of Determinant Factors on Kurdistan's Tourism Development Whit SWOT Model

Actualization of tourism as a need, turning to largest service industry and specialization of that, makes any destinations hopeful to get benefit from tourism. Of course, without identifying of influential factors and strategic planning and management, doing that will not be possible. So, regard to Kurdistan tourism positional (1234 attractions, ecotourism and shopping tourism positional), at this study we try to probe the pathology of tourism development in Kurdistan. For examine of relationship among hospitality culture, marketing, experienced labor, infrastructure and undeveloped of tourism in Kurdistan, based on Likert, tow spread questionnaire designed for our sample (322 tourists and 63 experts). In addition, for identifying of Kurdistan’s tourism strengths, weakness, opportunities and treats, SWOT model were been applied. The result indicated that hospitality culture did not has negative impacts on tourism development, but, relation among weakness of marketing activities, experienced labor, lack of enough infrastructure and undeveloped of Kurdistan’s tourism, were been approved. In another hand, according to SWOT, Weakness of marketing activities, efficient management and lack of enough infrastructures, known as an most important weakness. Also, attractive natural attractions, shopping tourism and public wiliness to development of tourism with weight of /48, /38 and /28, identified as best strength points. Likewise, growth of shopping and ecotourism and merit of Kurdistan in both of them and close cultural relationship with Kurdistan of Iraq and their wiliness to visit of Kurdistan, in order with weight of /50, /50 and /30 and likely increasegni of fuel prices due to purposivism of subsides, increase of demand for out- bound tourism and decaying of local culture, in view of experts, introduced as a most important opportunities and treats.