Two Faces of Islamophobia (Negative and Positive) in Western Propaganda

Although the project of Islamophobia is mainly known by the practice of other-making of the west against Islamic World, yet the main unanswered questions here is why this perspective, in spite of its shaky rational foundation has been restively successful.This article is an attempt to answer this question using a pattern which is defined in the framework of image-making theory. The findings of this research implies that Islamophobia has two different but complementary faces. The first one is the external one which is negative and the other one is the internal one which is positive. This article agues that the main reason for the success of negative Islamophobia is the formation of positive version of it.