Study on the Relationship between Customer Relationship Management and Marketing Performance

Managing customer relationship efficiently has becomes a major challenge in this new business competition. Companies need information about who their customers are, what their requirements and expectations are, and how to satisfy their customers. This paper wants to study correlation between Customer Relationship Management and Marketing Performance in Banking Industry, and compare this relationship between state banks and private banks. In this research, methods of reseach like Descriptive, Applied, and Correlation have been used. Research statistics population is all banks in state sector and private sector in Tehran city. For data gathering, were designed and provided a questionnaire for banks organization and two other questionnaires for banks customers. If many researchs show that CRM have suitable effect on organizations’ marketingperformance. But, in this research there is a weak relationship between studied variables.