Environmental Scanning and its Relation with Organizational Performance (Case Study: Insurance Industry)

This research surveys the relation of insurance industry manager’s intention (environmental scanning) to common and task environments and their subsections with organizational performance examined. Statistical population was executives and middle managers of private and public organizations. Results show that uncertainty of insurance industry is high and except technological subsection, attention and scanning of other subsection have influence on organizational performance. Also, companies with different performances (high, medium and low degree) have different attention and scanning behavior. High performance companies use gathered information and data in decision making and strategic choices more than low performance companies. They use information and data in competitive and operational activities. Finally preference and importance of subsections are not equal among companies and their attention to them are different, but there is not any meaningful difference among their scanning quantity.