Study of Factors Affecting Strategy Codification in Media Organizations

This article aims to examine factors involving in the process of working out strategies in media organizations. One of the common slips in codifying a strategy is overlooking influential variables possibly impacting the whole process of the codification as well as its result. The employed techniques for developing strategies, high ranking managers’ mindset as well as power structure are among significant variables which could affect development of strategies. The research subjects are academic members familiar with the concept of strategy and media organizations CEOs. Related documents and evidence as well as a questionnaire were the two tools to gather research data. To test validity and reliability of the items, specialists’ views, pre-test and Cronbach’s Alpha (80/0) were used. The findings indicate that in media organizations, power structure and CEO’s mindset have respectively the biggest impact on the process of developing a strategy. Such factors as the manner of surveying environmental developments, methods used to determine strategies and the way strategic developments are analyzed stand next.