Investigation of rice marketing in Kohgiloyeh-va-Boyerahmad province

The purpose of this study was to examine marketing problems of rice and rice losses in marketing channel. A sample of 142 producers and 43 rice milling in province were selected by stratified random sampling and data were collected through interviews for year of 2003. Results of this study revealed that the waste was high due to paddy harvest and rice milling processes was traditional. Local buyers، middlemen and ahead purchasers share of rice dealing were 42. 2، 21. 8 and 15. 5 percent respectively. Marketing cost coefficient and marketing inefficiency of rice were 31 and 45. 2 percent respectively. The average of wholesale، retail and marketing margins of one kilogram of rice were estimated to be 760، 770 and 1530 Rials respectively. Also، share of net marketing margin to retail price was 15. 5 percent. Minimum and maximum of marketing margins were related to Champa (2020 Rials) and Gerdeh (1020 Rials) rices respectively. The results showed that annual quantity of rice wastage and quality losses due to broken rice were amount to 15661. 8 ton and 32. 3 billion rials.