Urban texture Rehabilitation and its role in the urban sustainably tourism The case study of Mashhad old texture

Most central parts of the city has due capacities for tourism especially at international level. Recent years has witnessed focusing on central textures of the cities due to tourism and its development. As a result of this attention direction has been made toward renewal and rehabilitation of these textures. Old textures of Mashhad play certainly fundamental role in true understanding of physical-spatial affairs of the largest religious metropolitan city of Iran، namely Mashhad which contain Imam-Reza’s shrine. this consideration has been the source of attraction for tourists to old textures of Mashhad. Especially the rate of increasing for tourism has been upward in recent years، while old texture due to its oldness has been the source of unacceptability of these areas from the tourists’ point of view to cope whit this issue considerations have done to redevelopment the texture though they have been unsuccessful. This article aims at introducing suitable effective programs for renewal of central part of Mashhad، regarding drawbacks which face tourists. Descriptive، analytic and documental method was used in this study along with a questionnaire taken from pilgrim ants. The result of this study indicates that management issues، nonparticipating from local individuals and luck of advertising for introducing attractions of the city. Can be mentioned as the issues affecting unstable tourism in central texture of the city. To achieve solving these problems procedures were suggested which among them we can cite participation from local people، domination adverting adverting and effective functions of official authorities.