Studying RFID Consumer Acceptance Using TAM: the Case of IUST Students

Radio frequency identification (RFID) technology is used in numerous applications and offers a plethora of interesting potential new applications. However, this potential raises issues that require addressing to achieve its widespread acceptance by consumers. This paper investigated the factors that affect consumer acceptance of RFID technology using the technology acceptance model (TAM). To this end, a questionnaire was prepared and distributed among Iran University of Science and Technology (IUST) students and gathered data were analyzed using multivariable linear regression method. The results proposed that convenience, culture, and regulation were the principal factors influencing the consumers’ acceptance of RFID. The results of the paper can provide insight to organizations in providing RFID enabled products to their customers and also facilitated its development in the society.