The purpose of this study is to investigate the role of socio-cultural factors on inflation and exchange rate fluctuations. The present study is an applied research according to the existing goals and the type of research is based on quantitative paradigm and the technique used to collect information and survey data. The statistical population is in the first stage of experts' research that the sample size of research in this section is after 50 people. In the second part of the research, the statistical population is all citizens who have played a greater role in the exchange and purchase of goods in society (such as market merchants, heads of households, etc.). The sample size in this section was estimated based on Cochran's formula of 400 people. The research tool in the first stage is a researcher-made questionnaire. After conducting exploratory factor analysis, the number of research questions was reduced to 54 questions. In order to evaluate the validity of the research instrument, the face validity method was used and in order to measure the reliability, the Cronbach's alpha method of reliability was used. Sampling method in this dissertation is a multi-stage cluster sampling method. In the exploratory findings of the study, 3 factors were identified: inflation and currency price fluctuations. And the results of confirmatory factor analysis show that the effect of 3 variables; Institutional trust, psychological security and social capital are significant on the inflationary actions of citizens. Therefore, these 3 research hypotheses are accepted. According to the research