ارزیابی دیوارنگاری معاصر تهران از دیدگاه مخاطب
نویسنده(گان):	اصغر کفشچیان مقدم، یواف دارش، سمیرا رویان
چکیده:	در این مقاله، نقاشی دیواری های شهر تهران با توجه به ویژگی های نقاشی دیواری، روابط زیباشناسانه و کارکرد آن در ارتباط با محیط و اهداف اجتماعی، تاریخی و...، از دیدگاه مخاطبین مورد ارزیابی قرار گرفته اند. از آنجا که اثر دیواری با مخاطب رابطه ای قطعی و تعاملی دو سویه دارد؛ لذا دیوارنگاری در هر محیطی، از یک سو باید نمایشگر فرهنگ و عقاید مردم در فضای هارمونیک با معماری همان محیط باشد و از سوی دیگر، به علت وجهه همگانی این آثار، توفیق آنها وابسته به ادراک و دریافت مردم و مخاطبین اثر می باشد. بنابراین، ارزیابی مثبت یا منفی یک دیوارنگاره شهری، علاوه بر زیباشناختی آن نسبت به محیط و معماری، در گرو عکس العمل و میزان استقبال مخاطبین اثر است. با این مفروضات، مقاله حاضر به بررسی کارکرد کیفی آثار دیواری تهران(دهه۷۰) در ارتباط با مخاطبین پرداخته است. بدین منظور پرسشنامه ای جهت ارزیابی دیوارنگاره ها از دیدگاه مخاطبین تهیه شد، که نتایج آن در این مقاله مورد مطالعه قرار گرفت. بررسی این نتایج، نکات قابل توجهی را در ارتباط با روند دیوارنگاری معاصر نمایان ساخته است، که با استناد به آن می توان راهکارهای مناسبی در خصوص ساختار بصری شهر و حقوق دیداری مخاطبین ارایه نمود.
کلیدواژگان:	دیوار نگاری، نقاشی دیواری، تهران، مخاطب
زبان:	فارسی
انتشار در:	نشریه هنرهای زیبا - هنرهای تجسمی، سال پانزدهم شماره ۱ (پیاپی ۴۱، بهار ۱۳۸۹)
صفحات:	۶۳ -۶۹
نسخه الکترونیکی:	متن این مقاله در سایت مگیران قابل مطالعه است.

Evaluating Tehran's Contemporary Murals from Viewers Point of View
Author(s):	Asghar Kafshchian Moghadam، Yoaf Darash، Samira Royan
Abstract:	It is obvious, that human react toward its surrounding and environment, and the dominant part of people's behavior is a reaction manner. Human receives the visual element of his environment by the optic sense, and then the mind react to these visual information, so it may have good or bad respond to them, depending on the quality of the visual information received. It is the basis of all environmental arts (urban design). In a big and important city like Tehran, urban arts should come to consideration seriously to be appropriate for an over populated city. Wall paintings play a big part in Tehran's contemporary environmental graphics, and so influence the visual face of city. After the Islamic Revolution or Iran (1357) painting murals in the public view of the city became so popular, and this process lasted for about 3 decades (from 1357 up to now). This considerable popularity of making murals in Tehran attracts the vision of every citizen, so it is important to know the Tehran's citizens idea about the visual face of their city, and especially mural paintings. In order to find out the citizens point of view about Tehran's cotemporary murals a questioner has been arranged and people were asked to answer it. This questioner is so ordered that goes from a total evaluation to more detailed questions. These questions classify the qualitative basics of urban murals, such as; aesthetic, structure, material, meaning, usefulness and the relation of these basics whit environmental aspects, like; architectural structure, visual environment, society, usage of the place, and etc. The more a mural is in harmony whit its environment the more successful it is. On of the most important factors in succession of every social creature is its popularity and usefulness of that creature. In this survey people were asked to evaluate the aspects of wall paintings by selecting one of the weak, middle, good, excellent, choices. This people were selected randomly from every social class as a sample of average society. We also try this questioner by another group of people, this group was academic artists which have specialized knowledge in according fields. The conclusions achieved from the first group show the ideas of average citizens, and the second group analyzed answers present a professional point of view about Tehran's contemporary murals. In this article a total review of achieved results are shown in tow charts, and the tables below each question show the exact percentage of people who agree or disagree that point. In this article the results derived from questioners are analyzed in three categories: the need of mural painting, aesthetic and structure of murals, and concept and meaning of murals. The studies of the answers result from the questioner outline the weak and power points of contemporary Tehran's wall paintings. This survey is mainly based on environmental study and it can help improving the quality of wall painting in order to have a more beautiful city which is the right of every citizen.
Language:	Persian
Published:	Journal of Fine Arts, Volume:15 Issue: 1, 2010
Pages:	63 -69
Full text:	PDF is available on the website.