One of the most important challenges for knowledge-based companies in Iran is to improve the commercialization process and most of these companies have difficulty to achieve the desired commercialization performance. While the importance of business networks is emphasized in the literature on commercialization, the role of networking capabilities for the effective management of network communications to improve commercialization performance has not been investigated. There is little insight, in particular, into the fact that companies can better manage their networking capabilities by considering the networks structure for successful commercialization. Based on Resource-Based View (RBV) and the business networks approach as a theoretical lens, the present study tries to identify the indigenous dimensions of networking capability through a mixed-methods approach. And in the next step, by presenting the model, the direct and indirect effect of this capability on the commercialization performance will be determined. According to the results, the fit of the proposed model was confirmed in terms of measurement, structural and  general models. The results also showed that networking capability and its dimensions have a positive and significant effect on commercialization performance. In addition, the mediating role of business networks structure in the relationship between networking capability and commercialization performance was confirmed.

Nowadays electronic commerce businesses are turned to be a suitable and affordable approach. So using the new technologies in business and marketing, the way we do the marketing and the factors of being successful in relationship with customers and maintaining them is very important and significant. Hence this research tends to explain the optimization model of marketing and customer relationship management in electronic businesses and electronic works.The current research is descriptive-scrolling in terms of nature and method. The statistical society consists of 2500 of costumers in an active companies in the area of electronic services of different activities. For analyzing data the Amos software is used in this research. The findings analysis showed that the price, sales promotion, branding, perceptual/emotional features, hardware facilities, software facilities, social medias, technological features, networking, innovation, customer orientation, digital marketing, inter organizational factors and customer relationship management has a meaningful effects of marketing successfulness and electronic commerce.

The development of information technology underpinning the Industrial 4. revolution led to increased platform businesses, which changed the economic model, the business environment, and consumer welfare. Debates about these businesses' benefits and challenges indicate that they are still in question and how to support and regulate them as an application of new science and technology development. The issues of Iranian ride-sharing platform businesses can also develop in line with this question, which has created challenges for policymakers. Since these studies have yet to draw apparent horizons for policymakers, this article aims to explain these issues under controversies, identify the actors, itemize them, and examine their relationships. Therefore, we recognize and analyze a network of actors in this field and their relationships through the Actor-Network Theory. The data of this research, which is related to the period of 1393 to 1400, was collected based on the Cartography of Controversies tool and completed the data with targeted interviews. The results show three cold disputes raised: market entry permits, prohibition of activity in some cities, illegal activity and one hot controversy: dynamic pricing in the regulatory process of platform businesses which have 62, 22, 18 and 17 actors respectively. Furthermore, creating the virtual business union, notification of the regulations, developing the relevant guidelines and issuing the permits have been resolved.

The development of networked organizations usually done by a focal firm (the mother). For this purpose, the focal firm as the main center of network must implement her strategies with an action plan. Significance of business model in a network is important as many experts realize business model as an engine for network base strategy. In the present study, we look at the subject of collaboration networks , to review, identify and prioritize the role of focal firm in the business model of collaboration networks. In this direction, by reviewing existing literature on maternal advantage we extract the key functions of focal firm in her mothering strategy and business model. Then the extracted factors in Delphi process was judged and developed by experts. After confirming the final factors by experts to further validation and extract the Priority of factors we design questionnaires that given to Academic experts and managers who working in two network, the result of that questionnaires approved the applicability of the model

This study assumes that social networks include relations which provide information and required resources for entrepreneurs. A sample of 135 nascent Iranian entrepreneurs participated in GEM National Population Survey in 2011 has been implemented to investigate the effect of social networks on their business performances. To examine the moderating effect of family support between social network and business performance, the Structural Equation Modeling approach is used. Our research findings show the positive effect of social network on business performance. Moreover, findings suggest that family support of Iranian entrepreneurs increases this positive effect.

The popularity of the network concept has increased dramatically, its importance for entrepreneurial activities has become increasingly recognized, and in a way, it can be said that it has become fashionable. Recent studies of the new economic sociology on the subject of women's entrepreneurship also focus on general specifications and limitations; they mainly emphasize the importance of networks. It is important to note that we must trace the fundamental difference between the achievements of men and women entrepreneurs in the concept of networks. Therefore, the aim of this paper is to increase the perception of networks and how to use them for entrepreneurial and business activities. To achieve this goal, the social network perspective has been considered and the qualitative method of network analysis has been used to deeply explain the network activities of 40 participants in the study. In this paper, we will study the social networks of women who have founded modern handicraft brands. This paper elaborates on two main questions; 1) what are the forms and quality of women's networking in this field? And 2) dose this networking help to create or facilitate their economic activities? To answer these questions, we present three layers of the network. Strong ties that are the family relationships, weak ties which include friendships and relationships with strangers i.e., customers. The most important viewpoint of this study is that its subjects are mostly using virtual communication tools for establishing relations with their customers. As discussed in this paper, this type of communication somehow guarantees the success and durability of their business.

The main purpose of this applied research was to investigate factors affecting rural women entrepreneur’s business Performance. Based on Theoretical literature، business performance affected by several factors like demographic characteristics، environmental factors، Motives، Social networks، skills، human capital and social learning. This research has been conducted through a surveying methodology by using questionnaire as a main tool. The statistical population of this study consists of 111 rural women who owned business in Mianeh County. The analysis and structural equation modeling showed the significant relationship between independent variables such as rural women’s goals، motives، planning skill، business skills and their business performance. Based on the research results، straightening these variables can enhance rural women entrepreneurship development.

The Internet of Things (IoT) is a system of computers, computing machines, digital and mechanical devices, humans and animals, each with an independent code and as a distinct device, in the network and a significant share of information exchange and behavior and the relationship between them is done without direct human intervention and supervision. Businesses are no exception and try to use the IoT to make business smarter. The supply chain is one of the most vital parts of the business cycle and its smartening creates a dramatic change in the optimization of business processes. However, since this technology is based on the Internet and the use of the Internet can always be associated with different risks, so recognizing the cyber risks that can be faced by businesses in the face of these technologies is always significant IoT-based supply chain cyber to be identified and analyzed. In order to rank these risks, nonlinear mathematical modeling method has been used. The results show that privacy in interaction with suppliers as well as customers is the most important and effective measures should be taken to address these risks.

Blockchain-based smart business is a blockchain-based intelligent business system that identifies raw and unused data of companies in a systematic process, into valuable information to increase profitability in a competitive market, and among all members of a network. Will be shared The purpose of this paper is to analyze the antecedents and implications of blockchain-based smart business using a systematic background review approach. This research was conducted by qualitative method based on systematic and systematic background review. In the process of systematic review, 538 seafaring articles were identified from 2010 to 2021, and by carefully studying the text of English and Persian articles by university professors and experts, 33 articles were identified. Variable relationships in this systematic analysis based on causal, contextual, intervening, strategy and consequences factors, identification and Were categorized. In this study, blockchain-based smart business was identified as a central phenomenon and the most important causal factors, technology maturity, business soft technology, digital governance, digital marketing, digital entrepreneurial ecosystem, blockchain, process robotics, smart contract, Internet of Things Website quality, advanced data analysis were identified.

Studies show that one of the best ways for an organization to grow and excel is to build and nurture communities in the digital world. The great importance and impact of banks in the development of society requires their strong presence in the field of digital and social networks. Social networks have become a powerful force in shaping various aspects of business. This effect can be evaluated from different aspects. Customer movement towards new media, low effectiveness of advertising, the importance of word-of-mouth advertising, especially in cyberspace, access to a large number of customers and markets, limited opportunities such as cyberspace in creating and developing communication, social networking capabilities in providing And selling products, strengthening the brand is one of the most important effects of social networks in business. Banks, as one of the most important players in the field of business and commerce, are no exception to this rule, so that we see their more active presence in social networks every day. In line with the strategies adopted, they pay special attention to social networks as a new paradigm in dealing with their customers. For this reason, in this article, we will take a look at social networks and the future of banks' relationship with their customers in this way.