One of the effective factors on the success of a new product is the concept of prototyping and customer involvement that has gained importance in marketing literature in recent years. Currently, capability in the success of a new product is among the advantageous capabilities and the focal point of the competitiveness of most knowledge-based companies. Moreover, newer products make the continuation of growth and profit making in today's competitive markets possible and bring about competitive advantage for companies. The success of a new product is considered as the ultimate factor for the success of the companies and even their survival. The purpose of the study was to examine the impact of prototyping and customer involvement on the success of a new product in knowledge-based companies based in Science and Technology Park of Khorasan Razavi. The study was applied in terms of purpose and the research method was descriptive-correlational where the population was 250 managers of companies in Science and Technology Park of Khorasan Razavi; and according to Morgan formula, the sample was determined to be 150 subjects. A researcher-made 33-question questionnaire was used to collect data. The validity of the questionnaire was evaluated using structural validation method by confirmatory factor analysis and its reliability was tested using Cronbach’s alpha. Hypothesis testing was performed using regression method and Lisrel. The results showed that prototyping has a significant impact on the success of a new product, and the moderating role of customer involvement in the relationship between prototyping and the success of a new product was confirmed.

Open innovation relies on external knowledge sources such as customers, and Customer knowledge has been neglected in researches about Iranian Defense Industry.In addition, new product failure rate is hight in defense industries. This study aimes to investigate the impact of Customer Knowledge Management (CKM) on the Critical Success Factors (CSFs) of New Product Development and New Product Development (NPD) performance. This is a survey and descriptive study.considering the literature of the study, conseptual models and the hypothesis were pesented. In the second step to evaluate the models and the hypothesis a questionare was desingned and elites opinions through the users of defence products were included.using relative categorized method, the sampel memebers were selected among the users of new defence products. The analysis of the data through Structural Equation Modeling (SEM) showed that there is a positive and significant correlation between customer knowledge management (knowledge from, about and for customer) with perfomnce of the new product development and critical sources factors. Also the relation between the knowledge “from” and the knowledge “about “with critical Success factors was confirmed but the knowledge “for” customers was not confirmed. The results shows that adopting customer management knowledge in the process of developing new defence products has a great impact on new product development.

The aim of the present study is to examine the relationship between perceived environmental turbulence, strategic orientations, and new product success in export companies. For this purpose, 137 expert employees of Wagon Pars Company were selected in order to complete the research questionnaire. Content validity of this questionnaire has been established by experts in this field and the reliability was determined by using Cronbach's alpha test. In the end, for analyzing research hypothesis, linear regression test was used and results indicated that there is a significant relationship between perceived environmental turbulence and its dimensions including perceived technological turbulence, perceived market turbulence, perceived competitive turbulence and market innovation orientation in Wagon Pars Company. On the other hand, it was observed that there is a significant relationship between market orientation and new product success in Wagon Pars Company and the relationship between innovation orientation and new product success in Wagon Pars Company is as well a significant one.

New products usually are launched to market after performing a series of preliminary studies and assessing the customer acceptance. Many brand extensions have failed in spite of the extensive testing and estimation of products success. Even world's top brands are not immune from such failure. For years, most studies focused on the role of product features and the customer decision process in brand extension evaluation process and it seems that the role of product category variables have not been fully considered. This study aims to show that in addition to the fit the product category variables like competition and brand dominancy affect the initial supply test results. Ignoring these variables in success estimation of a new product and relying solely on concepts like fit, will cause over-estimation in the brand extension assessment and bring an irreversible failure to the company. The results of the study show that competition variables are active in different brand extension launch methods and competition significantly affects the brand extension assessment.

Innovation is a key element for the success of companies in a competitive environment. Innovations begin with innovative ideas that form in the early stages of the innovation process, called the front-end of innovation (FEI). Therefore, to access information from different sources, especially external sources, the early activities of the innovation process should be organized as a systematic approach. Customers are as the most important source of innovative ideas in new product process that companies can use them. To benefit from the idea of customers, there needs to be a model for integrating them with internal organization resources. In this paper, a model is presented for integration of customers derived from open innovation paradigm in the FEI based on simultaneous integration of customers, competitors, fringe industries in order to Increase creativity and innovation success. This proposed model is obtained by development of Ulwick’s model that implemented in Agricultural implements industry for “drip irrigation system”. The main objective of this paper is to generate innovative product ideas and then selection of more innovative idea (real and unmet need) of customers in the FEI phase by proposed model, in order to reduce the failure rate of new products in the market. Data were obtained from a survey of 30 customers, as a research sample. The results suggest that opening the FEI phase and the subsequent integration of different customers in this phase, in order to generate innovative ideas, will have a positive impact on the success of the new product.

Ever-increasing developments in business environment, rapid changes in markets and increase of competitiveness have made the role of innovation to be highlighted in economic growth and development process of organizations and to create competitive advantage for them more than the past. An important part of the company research in innovation process always involves generating new ideas that have commercial capability. In order to generate new and innovative ideas, the perspectives towards new product must be extended. Integration of various customers in the early stages of the innovation process-it is called the front-end of innovation (FEI) - can lead to innovation success and creativity increase. As a result, in this paper by reviewing literature, we present a new model of customer-based innovation through synthesis and development of valid models, which by focusing on front-end of innovation, it integrates simultaneously the customers of competitor companies, and customers of other industries (marginal ones) in addition to the customers of the company, in order to generate creative ideas about new product. On the other hand, using such an approach will not be possible without openness capability and applying the open innovation paradigm. The purpose of this paper is to design a systematic model so that managers can enter the next steps of innovation process with confidence about new product success in front-end of innovation.

Today, organizations have to accept environmental responsibilities in providing products and services in order to paint a desirable social image of themselves. Therefore, they should be able to improve their environmental performance, promote moral and social values ​​in their organization and at the same time be able to ensure the economic and financial success of their enterprise. The purpose of this study is to investigate the effect of organizational factors and mediating effects of the success of the new green product on the financial performance of nanotechnology organizations in the country. Accordingly, senior managers, sales managers and employees of manufacturing companies active in the nanotechnology industry are considered as the statistical community.

The research method was analytical in nature and 150 samples were collected through sampling of respondents in the 8th International Exhibition of Nanotechnology Industries. To collect the data, a questionnaire was used to determine its validity and reliability. Validity included content validity and construct validity. Content validity was verified based on the opinions of supervisors and consultants as well as a number of management experts. Confirmatory factor analysis was used for construct validity. Also, a prototype was used for the reliability of the questionnaire and Cronbach's alpha coefficient was calculated and more than 0.7 was obtained for all variables. Data were also analyzed by structural equation modeling using PLS software.

The collected experimental data confirms all research hypotheses. Also, as is clear in the conceptual model of the research, organizational factors directly affect the development of a new green product and indirectly affect the financial performance of organizations. In fact, the success of the new green product will lead to the economic success of nanotechnology companies.

Findings suggest that organizational factors include environmental commitment, environmental benchmarking, cross-functional integration and R & D strength has a positive impact on the success of green new product. Also, the performance of green product innovation has a positive impact on financial performance of nanotechnology companies.

The success of new products is as the greatest element for the company's success and even their survival. However, numerous studies show that the failure rate of new product development as a fundamental problem in many companies has been raised. Many companies are trying to predict the success of the development of new product before its development. The aim of this study was to predict the success of new product development using a combination of factor analysis and artificial neural network in the food and beverage industry. This research based on purpose is practical and based on method is descriptive. The population of this research is the food and beverage manufacturers in the province of East Azerbaijan in 1394. In order to collect data two questionnaires have been distributed among the population after the validity and reliability assessments. In order to analyze the data in this study, factor analysis and artificial neural network is used. Analysis of the data revealed the presence of six main structures as factors in the success of new product development: conceptualization of new product, market orientation, design orientation, technology orientation, use of sources, and management of new product development as the effective elements in the development of the success of new product. Furthermore, the prediction of the success of new product’s development using neural networks shows that the designed network was able to predict the success of the development of new product correctly.

One The advent of open innovation in innovation management workplace implies that organizations need to develop their cooperation with external partners as well as internal R&D to ensure successful new product development. Thus this paper tries to examine the effect of developing open innovation approach on new product development success in a research and development organization. To this, we develop conceptual model and research hypotheses by reviewing the literature about open innovation and product development success. Then for measuring open innovation dimensions and new product development success, we develop a questionnaire and distribute it in target population. Research hypotheses were tested with correlation and regression statistical tests. In the studied organization, correlation analysis supports the positive and significant relationship between all dimensions of open innovation and new product development success. Furthermore, Regression analysis results indicated that among the open innovation initiatives, internal exploration and internal exploitation had a positive and significant effect on new product development success. At the end, some practical implications for innovation management practitioners to develop open innovation in case study organization by developing external practices of innovation suggested and research opportunities for future researchers to fill this research’s gaps proposed.