Creating value for stakeholders with maximum productivity is a goal obtained by leanenterprise. In this paper designing comprehensive and valid assessment model isobserved for lean enterprise. after reviewing literature and comparing assessmentmodels of lean enterprise to each other, the conceptual research models was designedby considering assessment models of lean enterprise and also APQC framework forclassifying the processes in three dimensions: Enablers, Business Processes andBusiness Results. For this, the three main Iranian automakers Iran khodro, SAIPAand Pars khodro have been assessed by performing a field research through theirmanagers’ viewpoints. Next, the research model and impressing the model dimensionon each other have been considered and validated by structural equation modeling.Therefore, it has been used from conformity factor analysis, path analysis and t-value.Shanon Entropy has been used in order to weight the components and variables of themodel. The results obtained shows that enablers impress on business results throughbusiness processes and there are meaningful relations among them. In addition toimpress triple model dimension on each other, their factors have a meaningfulrelationship with each other. In other words, we can not achieve the lean enterprisemodel without making strong links between its factors and components, and it isnecessary to create integration within its components and factors.

The theoretical review and background of previous studies show that there is a research gap of correlation between social responsibility factors, green marketing strategy, company reputation, and business performance. The practical field is the tourism service industry, which is increasing the importance of tourism and its development day-to-day. This research was conducted to examine the impact of corporate social responsibility and green marketing on the direction of the development of the tourism industry. The statistical population of this descriptive-survey research is managers and experts and service businesses related to tourism in Ardabil province. Due to the existence of 315 hotels and guesthouses a sample of 173 items and 346 questionnaires were selected using Cochran's formula in a purposeful and theoretical manner. Data collection was done using a researcher-made questionnaire and data analysis was done using structural equation modeling method (PLS software). It can be seen that the social responsibility variable plays an important role in explaining 72% of the changes in the green marketing strategy, the corporate social responsibility, and green marketing strategy variables together explain 37% of the changes in the company's reputation variable. Corporate social responsibility, green marketing strategy, and company reputation are able to explain 59% of the changes in the company's business result variables. The results confirm the research hypotheses, including the impact of green marketing strategy on business results. It is appropriate that the managers of the tourism industry consider social responsibility a moral principle and by applying the green marketing strategy, they can solve the concerns of tourists who support the environment and improve their business performance by creating a strong reputation.

The present study aims to evaluate and improve the performance of human resources with an integrated approach of fuzzy hierarchical analysis and TOPSIS in the model of organizational excellence in Shahid Bahonar Copper Industries in Kerman. In order to prioritize each of the criteria of the organizational excellence model in order to improve the performance of human resources from the perspective of experts and employees, the fuzzy hierarchical analysis technique was used. First place, leadership criteria with the final score in the second place, business results (process) with the final score in the third place. In this study, in order to prioritize the sub-criteria of each of the research criteria, the TOPSIS model was used. External stakeholders are ranked first and below the achievement criteria of leadership improvement projects are ranked last. According to the results of prioritizing the obtained criteria, it was found that in order to achieve the desired performance of human resources using organizational excellence, the company needs to manage the correct strategy and principles in order to effectively implement the processes governing the company.

Small businesses form an integral part of dynamic economies, with the difference that most economic theories have traditionally focused on firm, industry, and market dynamics, and have paid less attention to the economic importance of small businesses. In the existing literature about digital marketing, there is no comprehensive theoretical framework that is agreed upon by everyone. The aim of the current research is to provide a digital marketing model in modern businesses based on the needs of the retail market and guilds of Isfahan city in order to improve business results.

The method of this research was qualitative. The statistical population of the qualitative
section was the experts and business managers and marketing professors of Isfahan province, among them a sample of 14 people was selected with a purposeful snowball sampling method and an in-depth and semi-structured interview was conducted with them. These data have been analyzed by grounded theory method. To achieve this goal, the data collected from the interviews were first coded, which eventually formed the main body of the theory and the model for digitizing marketing.

Based on the qualitative analysis and data method of the foundation, 145 concepts have been identified in the form of 6 main themes, including: 1) Factors affecting the digitization of marketing or causal conditions (including 3 organizer themes, 6 basic themes and 16 concepts), 2) The structure of digitalization of marketing or central phenomenon (including 1 organizing theme, 5 basic themes and 15 concepts), 3) areas affecting the digitization of marketing or contextual conditions (including 3 organizing themes) 7 basic themes and 22 concepts), 4) intervention factors affecting the digitization of marketing or intervening conditions (including 3 organizing themes, 8 basic themes and 25 concepts), 5) marketing digitization strategies or Strategies and strategies (including 5 organizing themes, 14 basic themes and 39 concepts) and 6) Consequences of marketing digitization or consequences (including 4 organizing themes, 10 basic themes and 28 concepts) are categorized. These concepts in relation to each other have created the conceptual model of research.

Considering the many advantages of digital marketing, managers should emphasize digital marketing research in order to understand the needs and demands of customers and to understand the strengths and weaknesses of competitors. So for pioneering development, organizations should plan to improve digital marketing strategies because increasing customer loyalty affects customer preferences and decisions.

Business and business practices are one of the most important areas that were rapidly and strongly influenced by the use of new information, communication and Internet technologies. Many traditional methods of earning money have evolved and many new methods and values ​​have emerged. Business model is a method of doing business in a way that the company and the organization can maintain and ensure its survival, in other words, generate revenue. At a glance, e-business is the application of all information and communication systems to strengthen and control business processes, and today these processes are developed using web-based technologies. In this article, an attempt has been made to deal with the components of the business model, how to design a business model, e-business models and review business models from different perspectives, and finally the business models of the onlinr store. The results of the hypotheses show that the business model (value proposition and value structure and revenue model) has a positive effect on business capabilities (relationship capability and internal capability).

The present paper examines the role of factors on the business habitus of the members of incubator units and knowledge based companies at ferdowsi university of Mashhad. The sample size is 204 people and Structural variables include social trust, intellectual property, administrative bureaucracy, formal and informal education, and business Institution. Variables are related to studies and researches. Correlational relations show which increases the habitus of business by increasing independent variables. Based on stepwise regression analysis impact of four variables: business Institution, formal education, social trust and informal education is the best equation that influences the rise of business habitus. it is recommended confidence building in the business environment by qualifying and standardizing and developing contracts, facilitating laws and regulations to reduce administrative bureaucracy, developing specialized business-related training, establishing and developing business Institution through business organizations, laws and culture And intellectual property preservation programs to strengthen business habitus and help entrepreneurs.