Over the last two decades, discussions about “brand” and “reputation” have broadly appeared in national as well as international level and have always been presented in global marketing as factors that affect competitive challenges. Reputation can be defined as a perception of outsider people of the prominent features of a company or brand. This study aimed to investigate the influence of several factors such as customer satisfaction, reliability, corporate responsibility and commitment on brand reputation as well as the effects of corporate and brand reputation on word of mouth marketing in the automotive industry (notably, Samand brand). The required data is collected by using a questionnaire and the sample size was 194 people who were selected from Samand owners in the Isfahan city. According to the findings, company’s economic responsibility has the greatest impact on brand reputation. Moreover, corporate reputation has greater impact on WOM than brand reputation. Furthermore, the impact of product track record, the moderate variable, on the relationship between trust in brand reputation and expertise, the moderate impact, on the relationship between corporate economic responsibility and corporate reputation are supported.

"Narrative reputation" is one of the topics in the science of the principles of jurisprudence. Scholars in this field have sometimes defined "narrative reputation" as the multiplicity of narrators, and sometimes as the multiplicity of narrations. According to one definition, "narrative reputation" is a hadith that is narrated by many narrators, of course, in such a way that their number does not reach tawator (mass transmission), and thus it causes the reputation of the narration. The title "narrative reputation" was not found in Sunni sources, but the term "famous narration" is used instead, which has the same meaning as "narrative reputation". In order to know the status of "narrative reputation" and its application among Islamic denominations, we conducted a descriptive-analytical research using library sources, which reached the conclusion that according to the consensus of the jurists of different denominations, "narrative reputation" is one of the preferences in accounts conflict. From the point of view of most Sunni jurists, famous narrations provide reassurance and their applications in the preference between conflicting accounts, in the conflict between accounts and deductive analogy, as well as in abrogation and specification are mentioned with differences.

A good reputation is a financial right. In Iranian law, a tenant who is entitled to a goodwill or goodwill can receive a boom in return, otherwise there is no support for his boom;Whereas in English law, the protection of good business reputation is not bound by the existence of any other entity such as goodwill or the right to acquire and the merchant can, in any case, claim goodwill in the event that his business has a place of business. Be it material or done online. the present thesis is intended to comparative study of English law and the tenant’s good reputation in Iranian law and to identify solutions in order to recognize the ways to evaluate good reputation, in addition, it is intended to propose a theory about the advocacy of the tenant’s good reputation, based on the tenant must leave the business unit at the end of the lease term, and good reputation cannot be used as a pretext for remaining in the place. if the landlord or the new tenant benefits from the former tenant’s good reputation, the former tenant has the right to demand recompense for his good reputation.

In recent years, issues related to brand and reputation have been widely discussed nationally, regionally, in local communities, as well as concerning destination marketing strategies. Reputation is a component of attractiveness and encompasses the overall image of the destination. Reputation plays a vital role in tourism development. It is positively affecting the image of the destination, visitors' understanding of the value, and their loyalty to a destination, and finally, their satisfaction. The reputation of a destination plays an essential role in attracting tourists. The same questionnaire cannot be used to measure reputation for different destinations because the reputation of a destination depends on what it has gone through and can be different from similar destinations. Therefore, to design a questionnaire and measure dependent and independent variables, the indicators were collected based on previous studies and then approved by experts.Considering the components of urban reputation and identifying them based on the perception of visitors is critical for understanding their needs. Investigating the reputation of Isfahan and the factors influencing the reputation of this city, based on effective evaluation and cognitive perception of visitors by distributing 384 questionnaires, showed that among the factors influencing the reputation of the tourism destination of Isfahan, the destination image affects its reputation more than other factors. There is no significant difference in the city's reputation between the attitude of people who visited Isfahan and people who have not been there before. This research showed that the reputation of the destination and the recommendation of friends and relatives are the main factors in the knowledge of people from Isfahan, and media, exhibitions, and training have a minimal role in the introduction and development of this destination.Based on the study results, the six components of reputation, destination image, hospitality, the attitude of local communities, perceived perception, and emotional evaluation along with the variables of each component have been described.In the component of reputation, the respect of visitors to Isfahan has gained the most points. Among the relevant variables with the destination image component, Isfahan's unique attractions have the highest score. However, the variables "wide variety of entertainment and tourist activities" and "enjoyment of the location of this place" are also in good condition.Among the hospitality variables, host friendliness relative to tourists had the highest average, and the efforts of public institutions, the private sector, and local communities in solving potential problems and complaints of visitors received the lowest average.Among the variables of attitudes of the local community, the diversity of the local cultural customs is higher than the average, and the cultural perception of Isfahan's residents is the lowest. Among the components of cognitive perception, management indicators, the concentration of tourist attractions and routes have a higher average and security index, and access to facilities have a lower average.Finally, from the perspective of the emotional evaluation variable, the entertainment of leisure activities with the calculated average has the highest score, and the happy mood of the people of Isfahan has the lowest average, although the scores obtained for the variables of this component is higher than the average. One sample T-test was used to assess the attitude of the sample towards the components of reputation, destination image, hospitality, the attitude of local communities, perceived perception, and emotional evaluation.Cognitive perception of Isfahan's reputation has been a factor in the re-visit of this city and has had a direct impact on people's perception of reputation. There has been a high correlation between cognitive perception and reputation in Isfahan.It can be said that paying attention to comfort, diversity of destination activities, security, proper infrastructure, good transportation, marketing and promotion of cultural attractions strengthened, cognitive perception of visitors to the destination, and positively enhanced its reputation. Providing leisure facilities for tourists can be attractive and have a positive impact on their attitudes towards Isfahan.We found that the reputation of the destination and advice of friends were the main factor in introducing Isfahan to visitors and media, exhibitions and training played a minimal role in this regard.Therefore, it is necessary to pay attention to the writing of up-to-date content and the presentation of Isfahan on the internet in the form of user-friendly websites, as well as the development of documentary programs for radio and television, the development of quality, diverse and up-to-date print media. Informing and educating people, especially those involved in tourism, about the importance and role of tourism in the economy of Isfahan and its reputation can lead to improving the responding to tourists and their needs and thus providing a positive image of residents and tourism service providers.

One of the important characteristics of products & services since bygone to now, either in individual, social or business fields, for outstanding among others has been reputation. This research tries to introduce reputation, describes its advantages and determines the affecting factor on reputation in Iran home appliances industry & ranking them using fuzzy Topsis. This technique uses two groups as decision makers; customers & managers. Results show both different & common attitudes towards reputation among customers & managers. Besides, these factors are classified in three categories so that managers can use them as guideline to promote corporate reputation.

Over the last several decades, corporate reputation has gained increasing importance for both managers and academics. Research on corporate reputation has generally argued that reputational risk, or risk of reputation loss, stems from all company risks. When a risk drives a firm into a crisis, some stakeholders' interests may go unsatisfied, and the firm's corporate reputation may be eroded. The more effective the enterprise risk management system is, the fewer crises a company will face and the less risk there will be to lose its corporate reputation.The purpose of this study is to investigate the effect of the quality of enterprise risk management system and the characteristics of the audit committee on the reputation of companies listed on the Tehran Stock Exchange. The statistical population of the study is the companies listed on the Tehran Stock Exchange, of which 100 companies were selected as a sample. The results of Tobit regression model test showed that the quality of enterprise risk management system and the characteristics of the audit committee have a significant effect on the reputation of the companies under study.

Since accounting conservatism affects the company's financial reports, it plays an important role in evaluating the company's commitment to shareholders and subsequently the company's reputation. On the other hand, companies with a strong reputation have more concerns to protect their reputation. Therefore, seems to be a reciprocal relationship between corporate reputation and accounting conservatism. The purpose of this study is to investigate the relationship between company reputation and accounting conservatism. In order to achieve the goal of the research, a sample of 123 companies admitted to the Tehran Stock Exchange during the period of 2016 to 2023, equivalent to 984 company-years, was analyzed using regression analysis based on combined data. The findings of this study show that the use of conservative accounting procedures leads to the improvement of the company's reputation. Also, the findings indicate that corporate reputation positively affects conservatism. In addition to the development of literature, these findings can be of interest to company managers, analysts and investors.

Intense competition among audit firms will likely encourage auditors to find new clients. An audit firm tries to reach a good reputation in the society. Higher reputation audit firms provide better audit quality service to their clients to protect their reputation in society. They do not tend to audit a firm known for management abuses or providing misleading financial reports. Besides, an incorrect acceptance decision by the audit firm can lead to legal claims and impose excessive costs on the auditor, as well as the loss of reputation of the auditor and public trust in the profession and financial reporting of companies. Paying attention to the good reputation of auditors and the client firms and clients’ financial position is likely to be an effective factor in the auditors' acceptance or rejection decision. Therefore, the purpose of this research is to investigate the effect of client firms’ financial position, auditors’ and client firms’ reputation on the rejection decision of client firms by auditors.  The sample of this research contains 109 participants, including Iranian audit partners, managers and senior audit supervisors. In order to test the hypotheses, a quasi-experimental method is used. This study has a 2x2x2 mixed design. Two independent variables, including “reputation” and “financial position” of the client firm, are between-subjects variables, and the third independent variable is “auditors’ reputation”, a within-subjects variable. All the participants in the experiment were divided into four groups. Subjects in these groups receive different levels for the financial position of the client firm and auditors’ and client firms’ reputations (profitable and unprofitable, reputable and disreputable) and provide us with their acceptance or rejection decision. In each scenario, the audit firm is asked to suppose that it would be considered for the role of a large auditor with a high reputation or a small auditor with a low reputation. Each participant assesses his tendency to accept the client's firm. Hypotheses are examined using multivariate analysis of variance (ANOVA).  The results show that auditors’ and client firms’ reputations and the client firms’ financial position significantly affect the auditor's acceptance decision. In addition, changes in the reputation of client firms do not affect the willingness of auditors with higher reputations to accept that client. As the client firms' financial position improves, more reputable auditors' willingness to accept clients’ offers increases.  To manage the reputation risk, large audit firms should prevent accepting client firms with a high risk. Besides, more reputable auditors usually have large client firms, making them considerable income. Therefore, they might more easily reject client firms who are not qualified for them. Also, audit firms with a higher reputation are usually under the supervision of the government, shareholders and the public, making them more cautious in accepting new clients and avoiding clients who damage their reputation. In addition, the client firm's reputation is considered a factor affecting the auditor's acceptance decision. Auditors would not accept notorious clients as they know this would lead to reputational damage and threaten their independence.Due to the effect of the client’s financial position and profitability on the auditor's decision, we conclude that auditors perceive that a firm in financial distress or goes bankrupt may not be able to pay the auditors' fees and provide them with the necessary facilities, and for this reason, they refuse to accept it. Therefore, one of the factors considered in the acceptance decision would be the audit fee, which can be realized from the last annual financial statements. If the client does not have the ability to pay the fee, the audit firm should reject that client.This study makes the following contributions. First, despite doing research at the international level about the factors affecting the rejection decision of client firms, to the best of our knowledge, this is the first study that examines the factors separately and interactively in an experimental design. Second, This research provides interesting evidence about the impacts of the client firms’ and auditor’s reputation, which may not be easily measured in archival research. Therefore, the findings of this study contribute to auditors’ Judgment and decision-making (JDM) quality literature. In order to reduce the risk of legal claims, it is recommended that audit firms pay attention to the point that the financial information and the reputation of the client firm are closely related, and they should consider factors such as the company's disclosure quality, financial position and performance, cash flows, and corporate governance characteristics.

Corporate reputation is vital in today’s uncertain and challenging business environment. It is crucial for firms’ long-term viability, prominence in a competitive market, and relationship with the stakeholders. Research on corporate reputation has been increasing tremendously. This study aimed to perform a bibliometric analysis to find the trends in corporate reputation publications, influential countries, institutions, sources, and scholars and propose a model that could impact corporate reputation. The keyword “corporate reputation” was used as it is a collective view of all stakeholders by using the TITLE-ABS-KEY, inserted with quotation marks. One thousand eight hundred seven publications from 1977 to 2020 were extracted from the Scopus database. Data were exported to Microsoft Excel, Publish or Perish (PoP), and VOSviewer. The trends show an increase in corporate reputation research, with most corporate reputation studies focusing on business, management, and accounting fields. The United States accounted for nearly half of the corporate reputation publications, with New York University being the most productive institution. Some of the scholars have been mentioned in this paper. A proposed model has been developed, comprising the corporate image, e-communication, stakeholder, philanthropy, and leadership as the variables that could impact corporate reputation. This model could be further explored using qualitative or case studies. Also, contingency theory could be explored in the corporate reputation area. This study’s contribution is to provide an overview to scholars on the corporate reputation research area.

Destination Reputation is known as a potential impact on the tourism industry and loyalty to Destination. little research has studied the antecedents of a tourism destination reputation and issue import to marketers. Accordingly, regarding vaguely identified within the reputation literature and important role in the tourism In this study we will try to deal Structural Modeling factors affecting on tourism destination reputation and its impact on Destination brand equity. The purpose of current study is Practical And based on of Type descriptive – survey. Required date of research collected by questionnaire. Volum of sampl formed of 313 persons among all of Tourist in isfahan city was chosen at random. for analyze data and confirm, structural equation modeling with Smart PLS2 is used.The results research show that Destinations reputation on Trust in Tourist Destinations and word of mouth destination has positive and significant relationship.Also Destination Reputation via Destination image affected on destination brand loyalty, destination brand awareness and destination brand perceived value. Familiarity affected on the reputation destination and 46% of a destination's reputation is explained by familiarity. Familiarity in turn, is explained by cognitive perception (33%) and affective evaluation (31%).Findings confirmed that to enhance the reputation Destination through cognitive perception and Affective Evaluation should emphasiz on mediator Familiarity. Given the important mediating role of familiarity, the various stakeholders in the tourism industry should strengthen fa miliarity in order to develop and enhance their reputation. Familiarity can be defined as the knowledge of what,why, where, and when others do what they do In fact, familiarity can be taken as the knowledge and the affective evaluations of the organization Therefore, familiarity is a broad construct where knowledge about the organization can be resourced from sources as varied as the individual's prior visits to the destination, the media, word of mouth or publicity From the point of view of tourism, it is very important that a place be considered more familiar than others. Familiarity plays a very important role in various tourist's decisions. For example, it has been argued that familiarity strengthens the tourist’s closeness to the place and on the vacation choice.