فصلنامه جامعه پژوهی فرهنگی
سال هفتم شماره 1 (بهار 1395)

In recent years that world wide citien Ar in compefition in world glorious market, urban imaging has been of utmost important. The purpose of this study is to investigate the citizen,s image of Dezful city with the emphasis on the semiotic and social factors in this city the metodhology of the research is documentary, navigator,explanutary and analytical. The statistical society was the people living in Dezful.Therefore, quota sampling with the population of 384 has been used. The results show that Dezful the symbolic structure of this city is severly influeneced by there groups of civil semiotic of historical, Religious and imposed war, each of which is the representative of pecwliar. Civil management tries to introduce Dezful as a historical, resistant,war suffered,but people consider this city as being historical and religious. In this respect two opposing gtoups can be indentified. The first group are those people who live in downtown and knows Dezful as a historical city and rely on it for their identity. The second group which are in suburb area consider Dezful as a religious city,in fact the later are not interested to accept history as supporting identity for the former group identity they have chosen religion as their supporting identityin city life in ortder to make independent identity for themselves and to insolate themselves from the former.

Fashion today in human communities and among the people there are role of the media. This phenomenon in today's world and among some of people its tool of transfer the message. This paper study the factor related to fashion victim among youth of Yazd. This is survey research and population consisted of youth of Yazd, Which 400 individuals were selected through multi-stage cluster sampling. Data collection technique was a questionnaire that has suitable validity and reliability. The results showed that fashion victim was significantly related to mass media use, saving status, consumerism, the moral orientation of leisure, social comparison, social conformity. There is a significant difference between married and unmarried persons in fashion victim, too. The results of regression analysis showed that the adjusted coefficient of determination for all the independent variables was equal to 0.268, meaning that all these variables could explain approximately to 28 percent of the variation of the dependent variable (fashion victim). The greatest effect is consumerism on fashion victim.

Masculinity is a constructed and historical reality that experienceddifferently among different cultures.The present Research has study the most popular local TV serialsof Ilamchannelin recent years. What makes attention to this subject is importance of this issue in rapidly changingcontext ofthe Ilam province.The main question is what kind of image of men show in the local channelof Ilam. To this end,we used a compilation of structuralism - To study the context of Ilam community- and microscopic conceptual framework - To study the action between people-. A research method isQualitative. To identity the visible and invisibleconcepts in the text, we used coding techniques.sampleing is targeted: hence have selected three series ofpopular local TV Ilam.The results show that this series represent a particular form of masculinity as hegemonic masculinity, and it helped to accept, to give approval and to strengthen this type of masculinity. Also theothermasculinity image, apart from the context of local traditional and patriarchal, of the menis abnormal and peripheral, which eventually has thrown out of the local community.

In this study, cultural and economic factors affecting women's attitudes toward body management are examined. The objective of this study is to determine factors influencing women's attitude that is discussed with the help of the theories of Foucault, Bourdieu, Baudrillard, Elias, Turner, Moss, Douglas, Hebdaich, Festinger, and Feminists. The subject is explained and analyzed with questions such as to what extent do social and cultural factors influence women's attitudes towards managing body? Do demographic characteristics (education, economic status, age, and so on) affect the attitude of women towards managing the body?The method is survey, to collect data, a 14-item researcher designed questionnaire based on Likert scale is used whose validity was confirmed by 8 experts. Sample studied consisted of 317 Iranian women in Tehran active in women's sports clubs in District 5 selected by cluster sampling method. In this study, data analysis is done by SPSS software, the findings showed that all cultural and social factors influencing the attitudes of women towards managing body are at a level higher than the average. There is a significant difference in the effect of social and cultural factors on women's attitudes towards body management based on demographic factors such as age, marital status, personal education, maternal education, employment status, economic status, income and housing situation.

This study aimed to investigate the relationship between social capital and mental health of high school teachers of first and second region of arak city is done. Method was survey, population 1,745 high school teachers of first and second region of arak city, random sampling stratified volume of the sample using Morgan table 320 is selected the number using the questionnaire made Goldberg and Hiller mental health questionnaire (GHQ) have questioned the assessment. After the validity and reliability of researcher – made questionnaire, data is collected and analyzed using SPSS software has been. The findings showed that the relationship the two dimensions of social capital and its components, interpersonal trust, civic trust, social trust, emotional support, financial support, intelligence support, and social support by the dependent variable of mental health, statistically significant meaningful, and the relationship is linear, was negative. Also, the independent variables in the regression model, the variables of interpersonal trust, civic trust, support information, emotional support, and financial support could explain 34% of variability.