فصلنامه مطالعات فرهنگی و ارتباطات
پیاپی 54 (بهار 1398)

In this research, we attempted to study hawzavi autobiographies published in Persian language and extract the neglected and expressed issues in them. Then we aimed to analyze the main themes, central interests and ideas, as well as the present and absent issues of these constructed accounts of the lives of the hawzavis using thematic analysis method. Finally, a sociological typology of these autobiographies is presented based on these data. This typology could be considered as another phase in depicting an image of hawza and its actors as well as their evolution and changes in contemporary Iran. Findings show that masters, fathers and paternal ancestors are the common expressed issues in most of these autobiographies. Transcendental issues and God are clearly more apparent in the older autobiographies, but they gradually diminish and are depicted in a mediated way, and are finally disappeared in the recent decades. In terms of the presence of women, these autobiographies are divided into two categories of “females-expressed” and “females neglected” and even into two other categories of “economy-expressed” and “economy-neglected”. Hence, Hawzavi autobiographies are categorized into two general types of “secluded autobiographies” and “social autobiographies”. The presented self in secluded autobiographies is limited to education, worship and a masculine family setting. In contrast, the presented self in social autobiographies is depicted in relation with social issues and a wider network of actors and events; a hawzavi self who is not just hawzavi but a social existence that is ‘also’ hawzavi.

This research seeks to explore the possibility and refusal of dialogue in cyberspace. The method of this research is a systematic review, based on which 13 research related to the subject in terms of possibility, refusal and the condition for the realization of dialogue in this space were studied. The findings show that the reasons for the possibility of realizing the dialogue are the technical features of the new media and the characteristics of the network structure. The reasons for its refusal to dominate the political and economic structures on cyberspace, the virtual space feature, and the networks and user interaction skills in the real world are virtual. Researchers believe that the realization of dialogue in social networks requires the establishment of governments and the creation of open spaces for their dialogue and training of users in two areas of real-life and virtual dialogue talent training and media literacy training.

This article studies The Personal Schemata of the student Basij and self-schemata of Islamic Association. People often perceive others based on the schemata which exists from others in their memory, and try to communicate with others on this basis. According to Nishida's theory, schemata's is a collection of past experiences that are categorized in relevant knowledge groups and used to guide our behaviors in familiar situations. According to this definition, personal and self-schemata are two of the types of schemata's. The method approach in this study is a qualitative approach, Semi-structured interview was conducted between 46 active members of these groups. Data analysis has been carried out in the form of thematic analysis.
Using the data analysis, the five personalized of the members of the Basij were identified, which included "opposition", "modernism", "moral relativism", "superficiality" and " Absoluteism. " Among these themes, the two sub -themes of pluralism and religious intellectualism, defined below as "modernism", are themes that are self-referential to the members of the Islamic association and are named as "similar schemata" . the themes of paradox and free relations are two of the themes of the schemata from another perspective, which are similar to that of the self schemata of the Basij members.The self-concept of the Islamic association from its point of view, including fluid identity, commitment to velayat-e faqih and religious.Also they refer to the concept of fluid identity as a self-schema, while the Basij members express the Lack of identity as a personal schema about them.

Many researchers have emphasised the importance of organizational communication, and this concept in various fields has been studied. In recent years, by the advent and increasing interest in social networks, corporate communication into a new realm entered but in studies and particularly in our country has been less studied. In this article, a model for communicational management has been presented focusing on the role of social networks in disrupting traditional organizational communication in governmental organizations. First, individual interviews were conducted with theoretical sampling. The results of the interviews were analyzed using the theme analysis method by MAXQDA software. Six variable were specified: effective organizational communication, cognitive capital, communication capital, reinforcement of group communication, reinforcement of interpersonal communication, and communication disturbance.25 dimensions were obtained; then, with the help of experts in a Delphi approach, the model was designed. This model is not only the basis for understanding communication management and media-based communication, but also greatly contributing to the organization's internal communication software.

In recent years, the use of satellites and the existence of fun and entertainment channels and the proliferation of family series (the genre of the Sopapra) has expanded in the country. This in Iranian society, though unofficially, has become part of the conflict of everyday life, is part of the population, especially the percentage of women. These series, either via satellite networks such as Jam-Class, Manoto, Persian and Turkish networks, or via Deviyou and Underground broadcasting, etc. are provided. The high volume of the use of the broadcast channel has attracted the attention of many cultural and community experts as well as politicians. The present research seeks to answer the question of how the Iranian women's identity challenges as a result of watching family serials in modern society lead to discursive positions and different values. To reach the answer, the approach of cultural studies and qualitative methodology (with deep interview with 30 women of Tehrani) was used and studied in the theoretical model and then received by the audience - in three layers of personal readings, referral readings and critical reading - studied Has taken.

Nowadays environment of each person is dominated by massive amounts of different advertising messages in the society that is produced and presented with the aim of influencing on different segments of society from various media. Advertising has a profound effect on shaping people's consumption behavior, so these advertising messages have various positive and negative effects on social relations. The purpose of this study was to evaluate the impact of television advertising on increasing consumerism and consequently to the reduction in emotional attachment of individuals. This research is practical in terms of research purpose and is Experimental Research in terms of its nature and is survey in terms of research strategies. The statistical population of this research is people in the city of Rasht that are exposed to television advertising. So for examining hypotheses, a questionnaire was distributed among 309 participants. To test the hypothesis, is used correlation method and structural equation modeling and typically SPSS 20 and AMOS 22 software. The results indicate that the pressure of advertising have a significant effect on the consumerism, Attitude to advertising and emotional attachment variables. Also the influence of advertising attitude on consumerism and the influence of consumerism on emotional attachment has been proven. On the other hand findings of this study indicate that Attitude to advertising had no significant effect on emotional attachment.

Based on Lefebvre’s concepts and dialectical methodology this article studies production and transformation of urban space of BabolSar during Qajar and Pahlavi Era. It studies structures (Economy, culture, politics) and agencies (relationships of social forces) simultaneously and together, by using sources such as travel literature, documents, photos, local, national, and international histories, and applying technics like deep interview, group discussion, oral history and observation. Regarding to Lefebvre’s triad, and special experience of this city, constructed triad in this research includes ‘Spatial Practice’, ‘Economic Policies’, and ‘Political Economy’. Components of these three aspects are traced in seven historical periods which are constructed from the findings of this research. Applying dialectical triad during different periods shows economic and cultural turns in internal and external social forces. Finally, it shows transition in space from absolute space to abstract space and then to differential space. This research has tried to present an anthropologic interpretation focusing on these changes.

Health tourism or tourism therapy though creates value for country, but it is in the hands of brokers and brokers. Due to lack of inter-sectoral cooperation. The potential of health tourism is still unknown. Despite the benefits that health tourism can have for the health sector of the country, there is still no infrastructure for it. The main objective of the research is to investigate the role of visual media in the development of the health tourism industry in Iran (Ramsar). The statistical population of this research is all citizens over 18 years of age in Ramsar.The results of the hypothesis analysis in the linear Pearson correlation with the help of the Spss software on the 384 sample identified by the multistage cluster sampling method show that visual media on the development of the health tourism industry through introducing and creating Travel motivations for tourists, especially in the city of Ramsar, play an essential role.

Hossein Fatemi is dressed in a person’s unique in our history. His dedication and efforts to nationalize the oil industry and placed him next to the Mosadegh made the aims of Jebgeye Meli. But few people consider the role of Fatemi as a journalist. Bakhtare Emrooz played a big role in success of Mosadegh’s government and parliments in the nationalizing the oil industry , Bakhtare Emrooz was a great enemy to both the regime and British government. This trend made the British politicians to complain against this newspaper to International communities. Con secutiv successes in Mosadegh’s government and defense of the righ of the Iranianpeople,was indented to Fatamis’ works which was facilitated through the lines of this newspaper. He could have on public opinion, makes it possible to appreciate Fatemi because familiar him to the power of advertising. Fatemi as first learned to work with the principles of professional journalism, put the top of his newspaper . Bakhtare Emrooz introduced the golden seven principles that it has always stressed and never ignore them.The background of this newspaper was the prominent ideas of a manager that thought to convert his newspaper to Lomond not a location for political trade-offs. This survey assign to the difference between Fatemi as a journalist and Fatemi as a politican . I did this survey by content analysis of the leading of Fatemi’s articles between 1949and 1953.

Traditional clothing is one of the most important elements of cultural heritage that in different periods of Iranian history and culture has always been of particular importance. Clothing such as language, can be identifed the ethnic, social, and geographical identities and also determine socio-economic status of people. In fact, clothing is as a set of linguistic signs that is material to an understanding of the signs of identity can be used. As a result, evaluation of traditional clothing in a land, as past, present and future, is an important area for researching and will give valuable subjects to apparel designers and manufacturers. Gaba is an original and old Iranian art that has long been used by mens and womens. In this article, we have tried to use the library documents and analytical methods to study the status and importance of gaba in Iran from ancient times to today, in terms of size, style stitching, decorations and its applications in different jobs should be considered. Based on these data, the effects of five basic factors (geographic-continental, cultural-ethnic, lifestyle, the relations with other countries and nationals, socioeconomic conditions of people) on structural patterns and decoratings of gaba has been investigated.