مجله مدیریت ارتباطات در رسانه های ورزشی
پیاپی 24 (تابستان 1398)

This research was conducted with the aim of investigating the status of IT in developing entrepreneurial opportunities in sport. The method of conducting this survey was survey. The statistical population of this research includes managers of sporting goods companies in Iran (N=460), among them, randomly and according to Morgan table, 169 companies were selected as the statistical sample. The data were collected by Heirsch and Peter (2002), whose validity and reliability were evaluated and confirmed by Khosravani Fard (2012). The reliability coefficient of the questionnaire in the present study was calculated using Cronbach's alpha (α = 0.89) and its validity (content and content) based on the views of experienced faculty members and physical education specialist and using the sigma numbering index of 0.85. Descriptive statistics and inferential statistics were used to analyze the data and SPSS 20 software was used at a significant level (p

The purpose of present research was consideration of effct of organization agility mediator in relationship between between knowledge management with innovation and competitional advantage in sport The purpose of this study was to investigate the relationship between mouth-to-mouth advertising and the willingness of people in volleyball clubs in Rasht.The statistical population of the survey is all people who were somehow sporting in volleyball clubs in Rasht. Sampling method was selected randomly. Uose to a researcher-made questionnaire consisted of 36 questions. the reliability of the questionnaire was confirmed using the Cronbach's alpha coefficient of 0.940. Inferential statistics (Kolmogorov Smirnov). Finally, PLS software version 3 was used for modeling structural equations. the results showed that communication variable had a positive and significant positive effect on the person's willingness to attend (183.0%); the results also showed that the trust variable had a positive and significant effect on the willingness of people directly, and about 20 The percentage of this variable is explained. Also, the specialty variable has a positive and significant positive effect on the person's willingness to attend (323.0%). the commitment variable has a positive and significant effect on the willingness of the people directly, explaining about 28% of its changes. It seems that word of mouth communication is an important task in the service sector. Because services are often intangible and it will be difficult to assess the quality of services before it is consumed. As a result, consumers will pay much attention to oral-to-mouth communication to reduce their risk-taking risks.

We have used Quantitative Content Analysis as the research methodology. Descriptive statistics methods using SPSS software and Excel were used for analysis. Findings indicated that 36% of the authors didn't write their field of study. Management and Planning in Physical Education has been ranked in second place with 28% out of total papers. Public sport component had the highest share among the components with 38% out of total papers. The share of topics and issues about the sport field was 42.13%. Also, the share of papers for the age group (adults) was 86% out of total papers. The most widely used research methodologies were descriptive and inferential statistics methods with 69% and 45%, respectively. The share of co-operative inquiry as three-member groups was 53.47%, which shows the authors' tendency to participate in team works. The highest share for writing articles, 39% out of whole papers, was allocated to the postgraduate students and academic authors with master's degrees. The share of the members of board of directors in writing papers was just 8% out of whole papers. The share of interdisciplinary cooperation was just 5% out of whole papers. The authors affiliated with any organization had the highest share, 15.57%, in writing papers. The highest percent for the time period was allocated to the 4-5-month time period with 18% out of whole papers, and the average deadline for accepting papers is 5.05 months.

This study was conducted to evaluate and compare media literacy from the perspective of physical education specialists.. In order to collect the required information from the demographic questionnaire, a questionnaire was used to media literacy. For statistical analysis one-way ANOVA and Scheffe's test and T test was used. Significance of this study is larger than the error value 0/05 is therefore the distribution is normally distributed. Since the statistic f (.734) and level of significance (0.572) and significantly higher levels (p> 0.05), resulting Let the null hypothesis be confirmed, so there is no difference between professional sports in terms of media literacy. Results of the test showed that there are significant differences between experts Trbytbdny in different orientations. The necessity of using media literacy according to the current requirements of the present is essential for all experts and is a kind of competitive advantage and a personal brand to the individual.

Abstract The present study was carried out with the aim of determining the role of the mass media in developing sport tourism in the province of Isfahan, Iran. The participants in the study includes all the managers and employees in Cultural Heritage and Tourism Organization and travel agencies (N=2000) among whom 350 were selected using Cochran's formula and random sampling method. The questionnaire consisted of 45 items in form of three factors. After establishing the face and content validity of the questionnaire, the construct validity of that was also investigated through exploratory factor analysis (EFA). In order to determine the reliability of the data collection tool, the Cronbach Alpha was sued and a reliability coefficient of 0.812 was obtained. The results obtained from the Friedman’s analysis of the variance suggested a significant difference among the roles of the different types of media in improving sport tourism in Isfahan
(05/0p)

In recent years, the need to change the direction of the exchange approach to communication in customer relationship management has been widely considered. The purpose of this study was to, the Effect of Customer Relationship Management on Satisfaction and Loyalty of Customers Referring to East Azarbaijan province to sport Places. The present research is applied in terms of purpose and in terms of descriptive-survey method. The statistical population of the present study included people referring to places and recreation centers of East Azarbaijan province in the year 2018-2019. The data were collected using standard questionnaires of Mahmoudi et al. (2017), Alawi Shad (2008). The results of the hypothesis test can be illustrated by SMART-PLS software using t-test and path coefficients (b). The findings of the research showed a direct and significant relationship between the components of customer relationship management (customer perception and separation, customer relationship, client acquisition and customer relationship development, relationship development) with satisfaction with a coefficient of 0.61 and a statistic of 16.700 At the significant level, there is a significant correlation between customer satisfaction and customer satisfaction (B = 0.78). Therefore, changing the commercial space and marketing transformation through customer relationship management in order to increase the satisfaction and loyalty of the customers of sports facilities is necessary, so providing services with care and attention to the needs and interests of the customer is the most important factor in attracting and retaining customers in the places.

This study conducted to consider the impact of technology and its related strategies on the execution of organizational agility creating process in Mazandaran Province Headquarters of Sport and the Youth.the data was analyzed based on the descriptive and correlational method regarding the structural equation. The samples were 250 individuals of managers, assistants, experts and employees in the youth and sport department of Mazandaran Province in 1396. Regarding the small number of samples, they were allnominated as the number of statistical population. A self-conducted questionnaire was used to collect information. Reliability of the questionnaire was confirmed by Cronbach's alpha.The results indicated the efficacy of strategies in contrast confirmedthe inefficiency of technological factors According to the research findings, General Office of Sport and Youth in Mazandaran Province the same as other governmental organizations is required to be supported financially to expand its needed facilities, gaining more experience, respecting customers and designing a qualified strategic plan for creating agility within it’s organization.

The purpose of this research is to Study of Educational Sports and Universities of Universities by SWOT Analysis Method with Publishing Approach and Application Approach. The research method is descriptive-analytical and is applicable to the target. Data collection method includes library studies, Delphi method and finally a questionnaire. To determine the validity of the questionnaire, experts consulted and after applying all corrective suggestions, necessary changes were made and its reliability was calculated and validated through Cronbach's alpha coefficient. The statistical population of this study consisted of professors of sport management and managers and physical education experts of Islamic Azad University, with a total estimated 550 individuals, of which 225 were Morgan table method. Descriptive statistics and Kolmogorov Smirnov, Friedman tests and U-Winnie test were used to analyze the data. The results of this study showed that the educational weaknesses were slightly higher than the strengths and, on the other hand, the opportunities had a better situation than university education threats (conservative strategy). In terms of public sport, the strengths and opportunities have been better off than the weaknesses and threats (aggressive strategy). Also, the components of strengths, weaknesses, opportunities and threats of educational and general sport were identified. Finally, it is suggested that the development of the sport education sector in the academic community should provide a platform for the generalization of the students' sport, which could provide the basis for the development of the championship sport among the talented young students.