نشریه مطالعات رسانه های نوین
سال پنجم شماره 17 (بهار 1398)

This research examines the role of mobile-based media in shaping collective wisdom. In this qualitative study, using content analysis approach, the statistical community of university professors and experts were selected through purposeful sampling. A semi-structured, deep-seated interviewing tool that went into saturation. Most collective community members considered collective and participatory decisions based on value system and reference experiences with the ability to recognize and understand the general group of human about common issues, which is the result of the synergy of understanding and recognition of the group in a participatory relationship, and the indicator Such as collective participation based on the collective interest based on collective wisdom with regard to social sensitivity and collective behavior, with regard to reference experiences and value system, and special attention to common culture and language and history, and the generalization of the dialectic of reason and excitement in the community in the direction of social profit And participated in it, and stated that mobile-based media were the cause The low cost, the spread of freedom of expression, the localization of public opinion, and the possibility of spreading public opinion through the direct participation of citizens, and the platform for the reflection of social and economic realities without censorship, without prejudice, and giving equal opportunity to supporters and opponents For commenting, it has been made to take a step towards the formation of a collective wisdom.

This paper identifies the capacities and challenges of virtual social networks in the development of civil society in Iran and the attitudes of civil activists in Tehran about them. This study was a blended method and its method was deep interviewing and scrolling. The statistical population in the qualitative section of academic scholars and civil and party activists, among them 27, were selected through targeted sampling and a small portion of civil activists in Tehran, among which 384 were selected by simple random sampling. The findings show that experts have 16 capacities and 12 challenges for social networks in developing or weakening civil society. The discovery of equality, the possibility of dialogue, disclosure, the establishment of a communication link, the reduction of the cost of civil activities, freedom to exchange information, defend civil society, introduce abnormal civic behaviors, coverage, strengthening social capital, increasing the power of choice, including capacities. weakness of professional use, filtering policy, false civil demands, the existence of a state of government monitoring and control, the expansion of cyberspace problems to civil society, they are among the challenges. Among these cases, the civil activists in Tehran have the most important capacity for civil society networks to attract people to networks, easy access to citizens, and categorize their views and reduce the cost of civil activities. And the most important challenge is the weakness of professional use, filtering policies, and the dissemination of false civil claims.

Concentration on social messengers in cyberspace, has dominated the part of dominant audience of media consumption in the present era. A brief analysis of the communication pattern of users in social messengers shows the usual use of emoji, so that fewer virtual conversations can be found without emoji. The incorrect, vague, and multiple use of emoji, especially in cultures other than their productive culture, raised the question in the minds of the writers about what is the origin of this phenomenon. And how did the cultural difference between the emoji and its consumer use affect the realization of such a phenomenon? In order to address this concern, the main question of the article is that what are the referents and concepts explicit and implicit of social messengers and whether their influence on the cultural and value system of the Western world can be verified?
This paper, using the methodology of semiotics and using fellowship and paradigmatic technique, has explored the explicit and implicit cultural meanings derived from selected emoji (23 emoji) in three parts: family, gender, and language. The findings of this paper show that the dominant cultural approach to emoji is pluralism and cultural relativism deriving from modernism and postmodernism. Naturally, these two approaches have led to phenomena such as cultural vacuum, cultural differences, cultural contradictions, cultural confrontation, cultural ambiguity, and cultural dissemination in consumers and audiences. Last, the emphasis is on adopting an active approach by countries to creating native emoji and in line with their culture

Population ageing in both developed and developing communities is increasing significantly due to resources such as improvement in healthcare and welfare, and decreasing of the birth rate. This group needs more care (medical or mental) that increases medical expenditures for governments, families and insurance institution, so policies that are related to the health of older adults are becoming more essential.With the rise of new media, more people became information literate. This great change provided an opportunity for societies to use new technology to cure, reinforce and empower elderly people. Smartphones and tablets are becoming more popular among older adults so a great number of applications have been written based on favorite operating systems (e.g. IOS and Android) for this increasing population. This study provided an overview of the 4 most popular Iranian health apps for the elderly and appraised each app’s usability and serviceability and communicational capability for their immediate audiences. Also, it tried to find out whether these apps are based on reinforcing elderly or management of diseases. Data came from content analysis of health and education apps in the Iranian mobile market. The main result of study is that Iranian healthcare mobile apps are more based on the treatment of diseases rather than reinforcing and empowering elderly. Another conclusion is that these apps try to communicate with relatives, family members or any other person who cares elderly, instead of communicating with older adults directly. Additionally, they are not technically applicable to the elderly.

With the advent of new media and the rise of public literacy, public opinion and persuasion have become more important. According Saroukhani, Persuasion is the final aim of any relationship, whether humanistic or mediastics. Persuasion plays a key role in strengthening global status and attaining strategic goals for any political and economic trends and so on. The present research has tried to achieve a comprehensive approach to persuasion of public opinion in cyberspace using the capabilities of Gamification as a motivational tools. we have tried by using three consecutive steps consisting of documentary research, Delphi, and in-depth interviews with Gamification and Cyberspace experts, provided a comprehensive model for persuasion of public opinion in cyberspace. At the first and second steps of the research by using the documentary and Delphi method (in three consecutive rounds), were identified a comprehensive model for influencing public opinion (7 steps) and 13 Gamification capabilities. At the third and final step of the research, based on the results of the first two stages of the study, models were presented for Gamify the stages of influencing public opinion. The seven-step model of influencing public opinion, known as an important tool in the advertising fields, can be used as a basis for persuading public opinion in cyberspace. The use of Gamification technology, which has a strong background in attracting and engaging audiences, ensures the success of the model influences public opinion. Combining Gamification with public opinion persuasion models increases their effectiveness and efficiency.

The aiming of present study was to investigate the impact of involvement in the Instagram on relationship quality and the behavior of Persepolis fans. Using structural equation modeling and choose 365 Instagram on page members of Persepolis team.descriptive – correlation statistic was used. Through reviewing the research literature the questionnaire of 29 questions was conducted and according to the aiming of study, face and content validity confirmed by experts and its validity,using confirmatory factor analysis were studied. Descriptive statistics and inferential statistics Structural equation modeling was used to evaluate the fit of the model. Data analysis was carried out using statistical software spss 22 and Amos 22. The results showed that, except of the type of the content, the variables type of media that have used and the of time posting have a positive and meaningful impact on the involvement in Instagram, also showed that the involvement in the pages of Instagram can have a positive impact on the quality of the relation and the behavior of fans of club. Therefore, according to factors such as the type of media that have used and the posting time can be invested in engaging fans to help the club and ultimately improve the relationship with the club fans.

The mobile journalism and its impact on production and news publication has led to more public opinion. Pattern of publication (Publish then filter),(Down to Up),(One to all), The most important distinction is this new type of journalism.Although Pakistan has various medias; but partly and economic association and the traditional structure which governing it. The possibility of participation and impact of public opinion in the news process has been limited.Mobile journalism in Pakistan relying on the three characteristic of (anywhere , anytime and anyone) promise the power of getting public opinion.In the event of the Temple Blast (Data Darbar), despite the overwhelming approach of traditional media to related news that tried to sect it and set this great country to the brink of civil war, media along with social media, currents, and political actors with different and, of course, realistic, newspapers to counteract differences.The mobile journalism is essentially a novelty. Innovative character and questions that focus on how this type of journalism works and influence this research, relying on the inductive strategy and the use of qualitative methods of text analysis and combination with historical study. The most important result of this research is the identification of the transformation of the power of public opinion with the help of mobile media, including the associated journalistic effects, increasing the political-civil participation of users.

The aim of this research is to study psychological war tactics which the Al - Arabia satellite channel has been using against the Islamic Republic of Iran. For this issue, the main News - program of the channel will be studied. In this research, the theory of Psychological Warfare has been applied. First, the tactics of psychological war have been recognized by desk study. Then the tactics of psychological warfare which have been used against Iran in the first quarter of 2016 have been studied by a qualitative content study. The method of this research is comparative. The result of the research shows that the Al - Arabia satellite channel have used these tactiks in psychological war against Iran: Big Lie, Labeling, Incitement, Ambiguity and Doubt projection, Transformation, Extreme Generalization, Division, News Ordering, Understating, virtual citing, Enemy Making, Dehumanization of the Opponent, Good Cop and Bad Cop, Applying Weapon Logic, Omission from Main Resource, Mocking and Scoffing, Rumor, Pretending to Unity, Broadcasting the chosen information, Reverse Naming, Charming Generalization, Implication Policy, Spreading the depression, Legend Making, Making artificial Crisis, Magnifying the Side Effects, Inducing the Isolation of the Opponent, Repetition and The Terror

The purpose of this study is to investigate the relationship of engagement in social media with the image and tourism destination selection, ultimately. For this aim, a conceptual model that shows the relationship between engagement, cognitive mental image, emotional image and destination selection was designed and the research was carried out by using survey method and questionnaire tool. The target population of the study was the users of the active tourism groups in Telegram, and an available sample was our sampling method. Collected data were tested by using structural equation modeling and by helping SPSS22 and AMOS22. The results of the research model analysis indicated that there is a significant relationship between engagement in tourism-based Telegram groups with a cognitive and emotional image of the destination. In addition, cognitive mental image and emotional mental image have also a meaningful relationship with the destination selection. Finally, this study did not find evidence of a direct relationship between engagements with destination selection. At sum up, practical propositions for using telegram channel by tourism destination management have been provided.

The active presence of students in the academic libraries has been on a steady decline throughout the digital era. The current research was conducted with the aim of investigating the factors affecting the quality of academic library spaces. The research method was correlational and the target population has consisted of all central library users of top universities in Tehran. This cross-sectional study was conducted on 246 users of the academic libraries, from January to March 2019. Respondents were selected using cluster sampling method. The users’ satisfaction on academic library questionnaire was completed by all participants. Respondents ranked their responses among each of the variables by using Likert scale. 210 questionnaires were included in the final analysis after exclusion of 36 questionnaires with missing data. Data analyses were done by using SPSS software and the validity of the questionnaire was analyzed. To process information and identify categories of items of questionnaires, Exploratory Factor Analysis (EFA) was used and three major factors of users’ satisfaction in libraries have been extracted according to the users’ opinion. Results showed that there was a significant positive relationship between users’ satisfaction and place attachment and functions of interior spaces (r=0.662, p<0.01), software infrastructure (r=0.589, p<0.01) and environmental comfort and aesthetics (r=0.193, p<0.05). It is clear that these components should be considered by designers and architects, in order to obedience of provided regulations can solve the present difficulties of academic libraries.