نشریه آینده پژوهی مدیریت
سال سی‌ام شماره 2 (پیاپی 117، تابستان 1398)

Strategy scholars have argued that capabilities can influence firm performance through a variety of means and mechanisms. Present study, based on the current state of the pharmaceutical companies and their need for dynamic capabilities, is trying to identify dynamic capabilities that make prospective and pioneering and fulfill their vision in current changing environment. In order to identify these capabilities, the qualitative approach and the Grounded theory approach have been used. In this regard, main capabilities were identified by 12 deep interviews with pharmaceutical industry experts. In the first phase of the study, 42 codes including market scanning, competitor monitoring etc. were extracted from interviews. And in coding phase, the codes obtained from previous step were classified into 13 codes of environmental scanning, creating an intelligent information system, idea generation, new product development, new process development, organizational flexibility, technological flexibility, adaptability, ability to evaluate and apply foreign knowledge, creating a communication network, managerial recognition, strategic decision making and managerial human capital. Finally, the ability to understand the environment, innovation capability, flexibility capability, attractiveness capability, and managerial capability were identified as dynamic capabilities of the pharmaceutical industry. Pharmaceutical companies will be able to identify the conditions and changes through the ability to understand the environment and they will be able to provide appropriate response to these conditions by innovation and flexibility capabilities, attractiveness and managerial capabilities.

Today, the process of technology development and its impact on mass media is very fast. Changes in information and communication technology (ICT) in human societies are such that the world today is rapidly becoming an information society. The purpose of this article is to identify and prioritize key information and communication technologies that will be applicable to content broadcasting for audiovisual. After identifying the technologies, using a key technology approach as one of the conventional methods of prioritization in the future research, with the help of attractiveness-feasibility matrix, a questionnaire was prepared and provided to 20 research experts for the feasibility and attractiveness of a number of technologies. Five to specify. Then the geometric mean of the numbers related to the feasibility and attractiveness of the weighting was then calculated and prioritized based on the technologies in question. Technologies such as hybrid television, social television, mobile interactive television, the fifth generation of mobile communications that bring together broadband and broadband platforms have been identified as high-tech and high-priority technologies. Most of these technologies do not restrict the user from using the communication device and allow the user to use them at any time and place. In addition, they provide a great opportunity for service providers to easily provide diverse services across different platforms to users and audiences.

The vision is a normative and image-oriented approach, not an exploration, but in order to prevent the future of the normative and image-maker from coming to fruition, the exploration of the future has also been used. The Mahdavi vision never comes from the present state, but from the resources (verses and narratives), the upstream documents, core values and core goals are achieved in the ideals of Mahdavi. The present study seeks to provide a methodological model for achieving the visionary approach in Mahdism. Research has begun with the question "How can I use the visionary method in Mahdavi's policy?" In order to answer the main question, we need to have an understanding of the sub-questions that each one is considering in this study. "The Linguistic Meaning of the Eye", "The Necessity of Compiling the Perspective of Mahdavi", "The Necessity of an Appropriate Pattern from the Prospect for the Analysis of Mahdist-Study" and "The Process of Creating the Perspective in the Study of Mahdism", the questions of this research are. In the present study, the normative method and eye viewer are used to advance the analysis. Research has shown that the vision that has always been analyzed in the management and organizational structure can be used as a model of Mahdism in the long term horizons and in line with the fundamental values and fundamental goals of Mahdavi.

Delphi method has been used to determine the agility components (triggers, capabilities and empowerment). The statistical population consists of all the employees of the four mining industry sectors of Sangan Iron Ore, Gol Gohar, Chogarat and Chadormalo Complex in the mining industry of Iran. The number of employees at the time of the research was 3262. Using Cochran's formula, 399 people were selected as sample population by stratified sampling method. Content validity method was used to determine the validity of the questionnaire and the reliability of the questionnaire used in this study was evaluated using Cronbach's alpha coefficient. In this research, the reliability coefficient of organizational agility inventory questionnaire, organizational agility capabilities inventory and organizational agility capacity empowerment questionnaire based on Cochran formula were obtained 95%, (91%) and (93%) respectively. The results show a significant relationship between the dimensions of organizational agility drivers, organizational agility capabilities and organizational agility enablers

The purpose of the study is to examine the effect Privatization of Mellat banks on profitability. The realm of this research is the Mellat Bank and the realm of time from 2003 to 2015. Privatization as independent variable, ROA, ROE, as dependent variable are regarded. This is a kind of descriptive-correlative study. As data nature, this is a kind of quantitative study and as purpose, this is a kind of applied study. Jarque-Bra test is done for normality testing. Regression significance and coefficient significance tests are considered in order to investigate significance in regression pattern. Heterogenity, Brosh-Godfery are considered as regression pre-test as well. The results show that there is a significant relationship between Privatization of Mellat banks and profitability (ROA). There is not a significant relationship between Privatization of Mellat banks and profitability (ROE).

The main topic of this research is identifying obstacles to the commercialization of knowledge and technology. The importance of this is because, with the emergence of knowledge based economy, higher education policies have undergone changes that led universities to attain a competitive advantage and increase resources that play a role in global markets. This can be achieved through the commercialization of research and technological achievements. The main objective of this research is to identify and rank barriers to the commercialization of knowledge and technology at the University of Isfahan. This research is descriptive-survey based on the nature of the application. The statistical population of the study was 141 faculty members of Isfahan University that are involved in commercialization projects. The face and content validity of the questionnaire was verified by 5 experts and the validity of the construct was verified by confirmatory factor analysis using Liserl software. The reliability of the questionnaire was confirmed by Cronbach's alpha of 0.89. The structural equation test was used to study the hypotheses of this research. The results at 95% confidence level indicated that structural, behavioral and environmental barriers to commercialization in the University of Isfahan had a reverse effect. Also, the Friedman test was used to rank the barriers that are structural - organizational barriers, behavioral - content, contextual - environmental, were ranked in order of preferences.

The main objective is to design a model for improving trade fair performance in Iran from participant’s point of view. In this paper, we tried to elaborate important indices for trade fairs as well as presenting a comprehensive model including required activities for improvement of performance of trade fairs.

This study is based on grounded theory so there are no hypothesizes from the beginning. Content analysis is implemented and we did collect information through deep interviews and then distributing questionnaire in 4 important international trade fairs.
Limitations: Providing required information by respondents is vital for the research while they prefer secrecy of information of their companies and are not ready to take risk in this regard.

The results showed that determined objectives of trade fairs in advance are forecasting and controlling factors for decreasing deviations in trade fairs and have direct and meaningful impacts on exhibition processes. Furthermore, exhibition activities have three stages; before, during and after trade fair and those three stages have direct and meaningful effects on trade fairs.

By passing the traditional economy and intensifying competition in the new dimensions, the customer has become the core of all activities of the organization. In addition, customer relationship management is an effective factor in increasing the competitiveness of companies, so that by creating better and more effective relationships with customers, companies can compete with other competitors.

The purpose of this study is to present a customer relationship management model for social media based businesses. The research method of this research is qualitative and quantitative (exploratory).

First, a conceptual model of the research was developed using the qualitative approach and also using semi-structured interviews with the experts and the data theory of the foundation. In the method of analyzing qualitative data, an open source coding method, the production of basic concepts, and the production of major axial categories have been used. After this stage, the researcher evaluates the validity of the conceptual model of the research in order to test the developed model using quantitative research methods, structural equations. The statistical population is distributed among the few managers and experts of social media based businesses that 607 of them were selected as sample and reliability and reliability questionnaires were distributed among them and the data obtained using The LaserLear software was analyzed.

The findings from the quantitative section showed that 53% of customer relationship management variance, 53% customer knowledge management, 28% specialization, 33% pricing, 36% dynamic retention, 28% organizational knowledge management, 29% multimedia and 56% customer relationship performance variance are explained by the variables of the research model.

The fitting indices obtained for the tested model showed that the RMSEA index had an acceptable level of 0.69 in the model, and the other fitness indexes such as CFI, GFI, NFI, and AGFI were respectively 0.97, 0.93, 0.94 and 0.91 are all at the appropriate level, and these qualitative fit attributes indicate that the data of this research is appropriate to the structure of the model of this model.

The pattern of consumption of households is changing over time through cultural, social and income developments, and it is expected that, as a consequence, producers and economic planners will move in line with the market and meet the needs of production, import of goods and, in general, the kind of attitude to Construct consumer goods in a realistic and consistent manner with accurate statistics and information. The main objective of this study is to identify and prioritize the most important factors influencing consumer decisions in choosing domestic products with the aim of presenting a pattern of consumption of Iranian goods in the future. The research method is Delphi method, which was conducted by interviewing 34 consumers who had the knowledge and knowledge about Iranian and foreign products. The variables were extracted and after making the questionnaire and verifying its validity, and calculating the geometric mean of the most repetitive variables Consensus was made using MICMAC software. Data analysis and analysis were finalized. Based on the final model presented in the study, it was found that seven variables have the most effect on the tendency of consumers to use Iranian goods. Include: quality, price, product function, packaging, regret after purchase (doubts), Design and warranty, which Iranian manufacturers of goods can use to prioritize these factors in the direction of production and market entry.

The main objective of this research is to investigate the relationships between the social strengths of managers with entrepreneurial personality traits and organizational commitment of employees with the role of mediator of procedural justice in government departments of West Azarbaijan. The statistical sample was firstly clustered and then clustered in a relative proportional manner. The standard questionnaire was used for measuring the validity and reliability of the questionnaire. The statistical sample was firstly clustered and then clustered in a relative proportional manner. The standard questionnaire was used for measuring the validity and reliability of the questionnaire. The results of the structural model reveal that the power of authority and specialty of managers in the personality characteristics of entrepreneurship and organizational commitment of employees have a positive and significant role, Legitimate powers and rewards in these variables have no role and compulsion power has a negative and meaningful role. Also, the results showed that procedural justice in the proposed model has a mediating role and according to different models, the full intermediate model has a more suitable fit than other models and can be used to strengthen the personality traits of entrepreneurship and Organizational commitment of employees in government departments

Think Tank is the position of a center for creating new thoughts and ideas. Decision-making also plays a crucial role in increasing the capacity for policy making and strategic decisions as well as being regarded as an essential tool and framework which serves for the manager’s decision making. After recognition of the issues as the first step, the subject of argumentation, bargaining and satisfying numerous players, the bank’s internal and external stakeholders, and satisfying influential figures are of prominence for presenting the issues like the bank’s Agenda-setting. Meanwhile, the role of think tanks and the experts’ final decisions influenced by the stakeholders, influential figures, the ruling values on the society or the costumer’s necessities or the type of scenarios for the goal of analyzing the role of Refah Kargaran Bank’s think tank on the agenda-setting have been executed. The research’s finding is of practical nature, and its goal is of descriptive-survey type. The independent variable is the think tank, and the dependent variable is the agenda-setting whose factors have been extracted by the model of Cob & Ross. The population of the study consists of 400 individuals selected from the members of the think tank, and 45 questionnaires have been distributed among the individuals based on Convenience sampling. University journalists confirmed its validity and its reliability was calculated as 0.801. The data were analyzed by SPSS software. Kolmogorov-Smirnov test was used for normalization of the data and One-Sample t-Test was used for the relationship between the variables, fuzzy multivariable decision-making method and priority processing for influential factors on competitive merit was computed by using fuzzy TOPSIS technique. t-Test findings indicate that policies arising from the unison of Refah Kargaran Bank’s Think Tank’s members have a meaningful influence on their agenda-setting although to some extent political, financial and official players respectively prevent them from accepting the issues and following the agenda-setting. Another factor for receiving the issue and challenging it was the economic factor for making the final decision. The findings arising from the TOPSIS technique corroborated the influence of public opinions on the decisions made by the members of the think tank for accepting the issue and following the agenda-setting to be recognized as a policy

The purpose of this study is to develop a model for identifying the dimensions of brand love measurement, antecedents and consequences of brand love among Iranian consumers. In this research, the researcher used a qualitative analysis method. For this purpose, the development of the brand love model has been used through a qualitative research method by interview with a sample of 106 consumers. The data analyzed by theme analysis technique, and then the brand love model has been developed based on the grounded theory. The results of qualitative analysis show that the structure of brand love among Iranian consumers is measured through 14 dimensions (Trust, Declaration of affect, Functional perceptions, Dreams, Attraction, Memories, Self-congruity, Satisfaction, Beauty, Intimacy, Pleasure, Duration of the relationship, Uniqueness and Attachment). Brand identification, brand trust and brand image are known as brand love antecedents. As well as brand commitment, brand loyalty, word of mouth and willingness to pay a price premium as a consequences of brand love.

Background-Today, politics has become a basic skill for managers and is considered as an important factor in management effectiveness. Hence, increasing such a skill is necessary to achieve the desired results. Purpose-The purpose of the research is to analyze the evolutions and factors associated with the political skills of managers in the public sector. Method-This is a descriptive-correlational study that has been done by survey method. Data were collected from a sample of 345 ministry directors by cluster sampling. Samples were randomly selected from the provinces of Guilan, Tehran, Mazandaran, Khorasanzarzavi and Kerman. The data gathering tool was a questionnaire and its validity was confirmed by using expert opinion and by using an analytical method. According to factor coefficients of the variables estimated above 0.4, validity was confirmed. The reliability of the instrument was also confirmed through the Cronbach alpha coefficient. Structural equation modeling and Amos software were used to analyze the data. Results-The results of the research model showed that the components of individual factors (except narcissism), Job factors(except occupational feedback), organizational factors(except organization's focus and size) and factors of environmental factors predict the managers' political skills, and all components have a positive and significant relationship Have a political skill other than the official variable, which has a negative and inverse relationship with political skill. Also, according to Friedman test results, it can be said that among the predictors of job variables, the most positive relationship is with the managers' political skills and the individual, environmental and organizational factors are respectively in the second, third and fourth grades respectively. Conclusions-The findings of the research show that managers, by strengthening some of the factors related to political skill, can take steps to increase their political skills in the organization