پژوهشنامه تاریخ، سیاست و رسانه
سال دوم شماره 3 (پیاپی 7، پاییز 1398)

Ahmad son of Abi Ya'qub Eshaq son of Wazih Ya'qubi Isfahani Mesri, (AH 284), is one of the pioneers and scientists of the “Mawali”. He can be regarded as a teacher and father of Islamic geography and world historiography with rationalistic features. His religious-ideological orientation and extent of scientific mastery in the fields of history, geography, poetry, astronomy and botany and social studies have placed him at the top of the class of Islamic-Shiite scholars.
One of the Precious relics of this historian is a historical book called Yaqubi History. Understanding the method and context of Jacobite historiography for scholars and those interested in the science of historiography - in view of his greatness and status in this field - seems necessary.
The most Important features of Jacobite history could be denoted as, addressing the civilization and cultural aspects of history, his critical look at the narratives, selecting news and removing some of them, a comprehensive look at history and non-limitation in the Islamic period, his scientific humility, writing history in a mixed manner, a look Political independence, non-exclusion of events related to the Shia and the infallible Imams (AS) from history, relative openness and avoidance of praise and exaggeration of the rulers, avoidance of quoting some fictions and myths, and the method of the books theme.

The role played by regional and trans-regional actors has created a crisis in the name of military aggression against Yemen centered on Al Saud. Saudi Arabia has long regarded Yemen as its sphere of influence and backyard and has been in complete control of its rulers. In the meantime, following the Yemeni people's revolution and the unrest of recent years, the Al-Houthi Islamic movement emerged with Shiite roots and in opposition to al-Saud's Wahhabi government. This movement challenged Saudi Arabia's influence over Yemen by overthrowing Saudi Arabia and its desire to communicate with the Islamic Republic of Iran. Al Saud took a confrontational approach by military attack on Yemen and accusing Iran of military and political support for the Ansarollah movement. Just as Saudi Arabia has sought to form a coalition and military invasion of Yemen, it has removed Ansarollah's Islamic movement from political power and prevented Iran's influence in the new Yemeni government by aligning its flows in power structure. The Islamic Republic of Iran, with the spiritual and political support and support of the Ansarollah movement and the Yemeni revolutionaries, has tried to change the balance of regional power to its advantage. The findings also show that the competition and conflict of interest between Al Saud and Iran in the Yemeni crisis has created a zero-sum game. Investigating the backgrounds, goals, and outcome of al-Saud's military presence in Yemen is the main mission of this research. Saudi Arabia appears to be the most influential Arab country among the Arabs, in order to maintain its political image, consolidate and expand its power in the region and prevent Iran from spreading influence in the Arab region, with the Arab coalition and military action against pro-Houthis. Iran is trying to maintain balance in the region.

Saudi Arabia and Qatar are two neighboring Arab countries that have the most influence and role in the GCC. The rich oil and gas resources in these two countries and the abundance of resources from these two countries have given rise to ambitions and regional interventions for both countries, along with deep rooted border and historical differences between the two countries and Also, the ideological differences stemming from the Wahhabi-Akhavani views of the leaders of these two countries have created friction and hostility in the not-so-long history of the two countries' relations, which they have always sought to achieve in recent years. Interaction and assistance do not make the effects of the conflict so public. However, the Islamic Awakening (Arab Spring) developments in the region, which have been in place since 2011, and the series of regional developments, especially the conflicting views of the two countries during the Syrian and Yemeni developments, have deepened the divide, even to the point of direct continuation of pre- military confrontation. This study, with reference to the identity components of domestic and foreign policy of the two countries of Qatar and Saudi Arabia, seeks to answer the question that what has happened to the factors that exacerbate the crisis and the process of escalation between the two countries, in particular the intensification of the two countries this year (2019). In answer to this question and based on the results of this study, the reason for the intensification of hostility in the country relations in the mentioned issues can be found in the background of the two countries' border disputes, different intellectual and conflicts bases on Wahhabism and Salafism. Views on movements and groups such as the akhvan alMuslimin Brotherhood, conflicts of interest in Syria and Yemen, the type and extent of relations with Iran and the United States, as well as the ambitions and adventures of the not-so-experienced rookie leaders of the two countries.

The purpose of the present study was to investigate the mediating role of loneliness, with dependence on God, mother's attachment and quality of life in female high school students in Shiraz in 1977. This is a correlational based study. The target population consisted of all male and female students (658 students) and sample size of 200 students who were selected by random cluster sampling. Data were collected through the God Attachment Questionnaire, WHO Quality of Life Questionnaire, Loneliness Questionnaire, and Mother Attachment Questionnaire and Data were analyzed using correlation coefficient and multiple regression analysis. The results of multiple regression analysis showed that dependence on God (p <0.01) and trust (p <0.01) and maternal dependency (pt <0.01) can significantly predicts the feeling of loneliness. Feeling of loneliness (p <0.01) can significantly predict quality of life. Confidence (p <0.01) aspects and maternal attachment (p <0.01) dimensions can significantly predict quality of life. Feeling of loneliness (p <0.01) can significantly predict quality of life. There was a significant relationship between attachment styles to God (avoidance and anxiety), attachment styles to mother (trust, communication and alienation) and quality of life subscales (physical, psychological, social, and environmental) with students' sense of loneliness.

This study aims to prioritize and select a combination of marketing communication tools, while enhancing the brand position and increasing the financial performance of the company in terms of sales volume and market share, to help the firm achieve its goals. Previous research has emphasized the importance of prioritizing and optimizing communication tools, but has not addressed the effect of quantitative indicators such as sales volume and market share and promoting and enhancing the brand of the company that will increase the profitability of the company. Therefore, in this model, it is tried to measure the effects of the variables studied on brand reinforcement and financial performance of the company. This study is descriptive in terms of purpose and descriptive in terms of nature of data collection. The statistical population of the study was customers of Zamyad Automotive Company. Based on Cochran formula, 357 people were selected as sample. The data collection tool was a standard questionnaire. The validity and reliability of the questionnaire were confirmed. LISREL software was used to test and test the hypotheses. The results of this study showed that applying integrated marketing communication can have a positive and significant effect on company brand image. After conducting this research and announcing the results and suggestions and solutions presented to the relevant units, the necessity of applying integrated marketing communications and developing a marketing communications program should be taken into consideration by the relevant authorities.

After the Islamic Revolution of Iran, many Western cultural strategists who found themselves in a new ideological system that never imagined its power and influence, tried different ways of attacking, including the bloodiest wars. Because of the proliferation of the communications age and the diminishing of classical boundaries and consequently the impact of Iranian society on the ever-expanding growth of communications and satellite networks, the main way in the context of public diplomacy was the cultural invasion of Iran. And in the midst of this cultural invasion the media invasion was called the most effective method and secretary, it was like that at once the high-speed start-up of Persian-speaking television networks, websites and new media was formed. The BBC has a special place among the Western media, which propagated against Iranian national interests and the system of values ruling the country during the years following the revolution, as a media arm and propaganda of global arrogance. One of the propaganda techniques of the BBC Persian Network is a tactic called "induction of neutrality". At this juncture, programmers try to induce the proposition that they have no bias towards the news being analyzed and highlighted, but in fact the content analysis and explanation and evaluation of the programs broadcast by this Persian-language program confirms this proposition. The network injects impartiality into the body of public opinion by selectively highlighting and intelligently employing psychological operations techniques in news and programs in accordance with the wishes and convictions of its operators. This article examines the performance of the BBC Persian Network and its soft war against the Islamic Revolution in Iran. This article seeks to answer the question of how the Persian BBC network used its soft warfare, persuasion, news tactics and media strategy on Iranian issues to persuade the public. The analytical-explanatory method is used to analyze the above question. The data collection is done through library and internet and the method of use is as a note taking.