نشریه پژوهش در مدیریت ورزشی و رفتار حرکتی
پیاپی 17 (بهار و تابستان 1398)

The aim of this study was to determine the effect of perceived value on loyalty and purchase behavior of Spectators. This study was a correlation research and in from field study. The study population consists of all spectators Tractor Club. Data was collected by 3 questionnaires. This questionnaires consist perceived value(sweeny,2008), loyalty(Mahoony,2000) and purchase behavior(2008) that after review of face and content validity by the sport marketing experts, questionnaires was applied in a pilot study and their reliability was confirmed by Cronbach’s alpha test (0.82, 0.88 & 0.74) was approved. In addition, construct validity (factor analysis) of the measurement tool was confirmed using Confirmatory Factor Analysis (CFA) and Structural Equation Model (SEM). Data were analyzed by descriptive statistics (Frequency, Mean and Standard deviation) and inferential statistics (Pearson correlation test, K-S, leven, simple linear regression, structural equation modeling). The results showed that among the perceived value, loyalty and purchase behavior, positive significant relationship exists. Generally about 35% of the variance of Loyalty and about 31% of the variance of the components of the consumption behavior could be determined by Perceived Value. Therefore, the club managers simply due to this factor can cause the greater satisfaction of spectators in the stadium and the resulting profit achieved for the club.

The purpose of present study was to investigate predictions of challenge point theory (guadagnoli and lee, 2004) through comparing two group of challenging and nonchallenging games in developing manipulative fundamental movement skills. Thirty 4 to 6 years old child were selected from one of the kindergartens of Tehran and were grouped according to pretest scores. The games were used were designed for developing manipulative skills in both groups, however the task difficulty of these games was increased in challenging group while in nonchallenging group it was kept constant. The intervention was 8 weeks, 2 session for each week and 42 minutes for each session. Children's manipulative skills were assessed using Test of Gross Motor Development – second version in the beginning and the end of the intervention. The results of multivariate analysis of variance showed  that improvement groups in total score of manipulative skills and all subscales exept that catching wasn't significant. In total, if the challenge point theories predictions on developing of manipulative skills of healthy children failed to be proved but better improvement of challenging group in catching shows that this method is more effective in developing complex skills.

The purpose of current study was "Predicting the Future Behavior of Customers of Aquatic Parks in Mashhad based on Social Identity of Brand". The method of this study was descriptive and correlative. The statistical population was consisted all customers in Mashhad aquatic parks in the summer of 2015, that based on the existing sources, 377 questionnaires were distributed with an expectancy of 90% returned. Also to collect information, 2 questionnaires including brand's social identity Hay et al. (2011) and the decisions of future behavior (BFIS) Berry (1996) were used. The results showed that all subscales of Brand's Social Identity are not effective on the future behavior of customers and the impact of these subscales that increase the future behavior of customers, according to a beta coefficient of components, that have the highest impact respectively: 1. Customers confiedence in brand (beta 0.35) 2. Consumer's satisfaction (beta 0.16) 3. Perceived value of the brand (beta 0.11).  Results showed a good correlation between future behavior of the customer's and perceived value of the brand. If we define the perceived value of the product or service that is under the influence of brand identity as the measure of value by customers to brand's product and the cost that their spend to gain that product or service, then provided services by these aquatic parks have high value for the customers. Or we can say that the good identity of brand had a positive effect on percieved value of brand.

The aim of this study was to determine the effect of secondary task relevant and non-relevant to the free throw basketball skill on the free throw accuracy of basketball skilled players in choking under pressure. Twenty right-handed female players (aged 18-30) each with at least three years of experience in basketball took part study after completing the Sport Competition Anxiety Test (SCAT), Annett Handedness Questionnaire (AHQ) and measuring their anthropometric characteristics. The study included two testing sessions with an interval of 2 days. In the first and second session (no-pressure and high pressure, respectively) participants warmed up and performed 10 free throws in three conditions: 1) free throw, 2) free throw with relevant secondary task, 3) free throw with non-relevant secondary task. Results showed that the secondary relevant and non-relevant tasks to free throw have effects on accuracy in no-pressure (P=0.012, P=0.001) and high pressure (P=0.001, P=0.018) conditions. Also, there was significant differences between relevant and non-relevant tasks effects on accuracy in high pressure situation (P=0.001).Overall, it may be used the secondary relevant and non-relevant tasks in choking under pressure situations for reduction of pressure imposed on athletes. Also, properly designed secondary tasks for free throw may be used to increase the accuracy of skilled participants under the pressure situations.

Observing a model let learners to make a plan of action that can be used for learning motor skills. Moreover, self-talk is a conversation that performers use it either apparently or secretly in order to think about their performance and reinforce it. Therefore, the purpose   of this study was to investigate the effect of observational learning, self-talk and combination of both on boy’s performance. The statistical samples of the present study included 60 students (12.25±1.24) with forth and fifth grade that were selected as available subjects.  After volleyball AAHPERD pre-test, subjects divided into 6 groups: Instructional self-talk (STI), motivational self-talk (STM), observational learning (OB), combination of Instructional self-talk and learning observation (STI-OB), combination of motivational self-talk and observational learning (STM-OB) and control group (CO) and during one day, they were participated in specific intervention that planed for each group. On the first day of intervention, subjects participated in acquisition phase and acquisition test was taken, after 48 hours' retention and transfer test was Held. In each phase of study self-efficacy was examined. The results of two-way ANOVA revealed that there was a significant difference among all training groups with control group (p≤0.05). These results support the use of cognitive factors, self-talk and observational learning and the combination of observational learning and Instructional self-talk as learning facilitator.

This study aimed to Comparison of dyad training method with cooperative and competitive approach in the learning of Basketball Free Throw. The study sample included 24 girl’s students aged 13-15 years old who had no experience in free throw. Based on pretest scores, the participants were assigned to either the cooperative dyad training group or the competitive dyad training group. In the competitive dyad training condition, individuals in each dyad had to compete with each other to secure the highest free throw score. At the end of each training session the winner was rewarded. In contrast, in the cooperative dyad training condition, the dyads that attained the score of 75 or more in each training session were rewarded. After the 10th training session, the acquisition of free throw skill was assessed. A week later, the retention and the transfer of free throw skill were assessed. The results indicated that, with regard to the acquisition of free throw skill, in both conditions the participants had made statistically significant progress. In terms of the acquisition and the retention of the target skill, no statistically significant differences were observed between cooperative and competitive training groups. However, with regard to transfer test, the cooperative training group outperformed the competitive training group. Therefore, in comparison to competitive dyad training, cooperative dyad training is more conducive to the acquisition and the retention of free throw skill.

The movement imagery helps to learn various sports skills if persons have a reasonable imagery about how doing that skill and the command be carved on the brain. The main aim of the current study is to investigate the visual and content validity as well as the reliability of the Persian version of the Movement Imagery Questionnaire for Children MIQ-C. The main questionnaire was translated into the Persian by using the Translation-back Translation method. In order to standardize and validate the questionnaire, 10 elites in the field of the motor imagery and sports psychology, filled the questionnaires in order to determine the content validity ratio (CVR) and the content validity index (CVI). After a primitive study, the necessary modifications were applied.The questionnaire reliability was investigated by the test-retest reliability method and the Cronbach's alpha. Results indicated that the CVR and CVI are 0.62 and 0.79, respectively, which confirms the validity of the questionnaire. The reliability was confirmed by the internal consistency method which value was obtained higher than 0.7. For evaluating the ability of children in motor imaginary, a reliable method should be used.According to obtained results of the current work, the questionnaire benefits from a suitable reliability and validity.

The aim of this study was to examine the impact of social capital and intellectual capital on organizational performance. The research is descriptive and correlational. The study population consisted of 150 office workers Youth and Sports Kermanshah province is Of which 110 samples were selected in the first half of 1395. The research tools using standard questionnaires, social capital (Putnam, 2000), intellectual capital Bontis (2004) and organizational performance questionnaire Baharestan et al (1391), respectively. In this study, face and content validity of the questionnaire was approved by 10 experts in sports management.In order to determine the reliability of the questionnaire, Internal consistency with Cronbach's alpha coefficient Amos software to various factors questionnaire, respectively, 77/0, 87 /. , 80/0, respectively. The. For data analysis and structural equation modeling software was used Amos. The analysis results showed that Social capital variables intellectual capital, organizational performance and intellectual capital have a significant positive impact on organizational performance. The results of the study showed that Intellectual investment in social capital influence on organizational performance, the role of the moderator is capable of.

The soccer players transfer market is a global market and there is a huge turnover in this market. The aim of this study is to Design of International Transfer Market for Iranian footballer. The current stude methodology was Exploratory mixed method. An questionnaire and  interview was used to collect data. The results showed that six  factors of players technical performance, non-technical factors players, government, the Football Association, the club and the player's agent was effective  on Iranian international footballer transfers that presented by modeling. In the end, it can be said for active in International Transfer Market for soccer players, all of the stakeholders must fulfill of their role by do best of their duties that was in the form of statements extracted

In this correlational study, physical activity of girls’ has been predicted using ecological approach. For this purpose, 374 girls aged 10-12 years selected and completed Self-report questionnaire and physical activity children with reminders 7 days (PAQ-C), Perceived physical competence questionnaire (PPFS), Perceived School Climate Questionnaire for physical activity (Am & et al,2005) and Social Support Questionnaire (Grier and et al, 2008). The BMI index and Lincoln Oseretsky Motor Skills Test was calculated for all subjects. Multiple regression analysis showed Children's fitness, physical competence, perceived climate of the physical environment and social support of  friends and family (social environment) are significant predictors for amount of children's  physical activity (P <0.5). In this regard, based on effect coefficients it would be say that Fitness (10%), physical competence (15%), Motor Skills (12%), physical environment (23%) and social environment (24%) can predict children's physical activity. According to results, it would be suggested using the well- known ecological variables to predict children's activities.