مجله مدیریت بازاریابی
پیاپی 45 (زمستان 1398)

The board of directors and in other words the board of directors of the corporations are the members of its board of directors. Shareholders invest their funds in the company by selecting board members and trusting in their good performance and wisdom, and they benefit from the company and shareholders by leveraging their intelligence and creativity after the financial year expires. With their intelligence and creativity, make a profit on the company and shareholders after the end of the financial year. The purpose of this study was to investigate the relationship between sales growth and return on assets with remuneration of board of directors of listed companies in Tehran Stock Exchange. The purpose of this study is applied and is descriptive-correlational. The population of the study consisted of companies listed in Tehran Stock Exchange that were active from 2014 to 2016. Sample size was determined by systematic elimination of screening technique of 118 companies and in total 472 companies / year in the timeframe of data collection. The tools used in this study are reports published by the Stock Exchange, Exchange Monthly, Modern Access Software, Sahara and Dena, and audit reports, financial statements, and the Internet Portal of Accountants. The data were analyzed using Chua and Housman tests, Mann-Whitney test, Pearson correlation and linear regression. The results showed that there is a positive significant relationship between sales growth and company board remuneration at 95% confidence level also, there is a positive and significant relationship between return on assets and corporate board reward, which both hypotheses were ultimately confirmed.

The main purpose of this study is to investigate the influence of open innovation on success of new product development in food industry that is based on purpose and is an applied descriptive study. The statistical population of this research included 320 managers and staffs of Golestan Company. According to Krejcy and Morgan table a sample size of 185 was selected by using the sampling method. A questionnaire was used to collect data. In this study both content validity and factor validity were established. A pilot study was conducted to establish reliability of the instrument by Cronbach's alpha. The collecting data were analyzed by the description and inferential statistic methods using SPSS and LIZREL software. According to the results open innovation and all its dimensions has a positive and significant impact on success of new product development.

Today, entrepreneurship plays an important role in the economic and social development of countries, and the creation of incentives for entrepreneurship and the development of entrepreneurial culture is fundamental. Researchers recognize the role of national culture in this regard. The purpose of this study was to determine the effect of entrepreneurial desire on the behavior of native businesses with the moderating role of national culture.

This research was a survey method and descriptive-applied in nature and purpose. The researcher-made questionnaire was designed as a five-item Likert scale. The statistical population of this study was all students of Management and Economics Faculty of Islamic Azad University Science and Research Branch. According to statistics from the Education and Science Branch of the Azad University of Tehran, 9,000 undergraduate, postgraduate, and doctoral students are studying in the School of Management and Economics. According to Cochran formula, 370 people were selected as sample. The sampling method was available. After confirming the validity of the data gathering tool with Lavouche coefficient and its reliability with Cronbach's alpha coefficient the questionnaire was given to the respondent group and the alpha coefficient was 0.79. Data analysis was performed at two levels of descriptive and inferential. At descriptive level, statistics such as frequency, percentage, mean, median, standard deviation and tables and column diagrams were used. At the inferential level, regression was used to test the hypotheses. The software used was SPSS 24.

entrepreneurial tendency has a positive effect on the behavior of new businesses with the moderating role of national culture. An entrepreneurial desire to positively influence the behavior of startups. The entrepreneurial tendency has a positive effect on the behavior of novice businesses with the moderating role of individualist attitudes. The entrepreneurial desire to address the emerging business with the moderating role of gender perspective is not affected. The entrepreneurial tendency has a positive effect on the behavior of the native business with the moderating role of the strategic approach. The entrepreneurial desire does not affect the behavior of novice businesses with the moderating role of power relations. An entrepreneurial desire does not affect the behavior of novice businesses with the moderator role of avoiding uncertainty.

This article discussing profound dependency between advertising and language, illustrates how some of the rhetorical and semantic features of language are exploited to achieve the purpose of advertising. Using qualitative semiotics and multi-case study strategy, this study examines the relationships and functions of verbal rhetoric’s and signs and demonstrates the importance of rhetorical and sign language in advertising in achieving advertising goals. Using Saussure, Barthes, and Helmsley’s view of semiotics, this article reveals important methods in which advertisers create meaning, such as metaphor. It also studies concepts such as “implication” and “meaning” for the semiotic analysis of print advertising. In this paper, we tried to collect all print advertisements in magazines, newspapers and billboards in Tehran in the second half of 1396 and at first using a multi-case study strategy the typology of verbal rhetoric’s was performed and the frequency of each was identified, and then analyzed using the semiotic method. After studying 287 print ads, it was found that the important methods of meaning creating of advertisers is to use innuendo, metaphor, irony, and exaggerations with 84, 68, 34 and 33 respectively.

The purpose of this study was to analyze the achievements of sport exhibitions from the standpoint of exhibitors and customers and to present strategies for commercial success of sporting products. The method of this study is applied in terms of purpose, and in terms of research type, a descriptive survey is carried out. The statistical population of this study includes sales and marketing managers and exhibitors of sporting goods companies participating in Isfahan Sport Exhibitions. 320 exhibitors were selected by judgmental sampling. A final total of 310 exhibitors completed the questionnaires. Data were collected using questionnaire of Alipour et al (2017) Cronbach's alpha reliability was 0.86. Data analysis using structural equation modeling with Smart PLS and SPSS software. The results of this research showed that “staff training” was considered as the most important parameters influencing the exhibition-based processes. In addition, it was found that the ongoing processes on the exhibition site have significantly positive effects on the selling and no selling objectives of the firms. At the end, this research has proposed suitable solutions on how to effectively and optimally use the affective factors on those processes and its effectiveness on achieving sports products exhibition goals in the business. Given the impact of information gathering on post-exhibition sports processes, it is suggested that corporate and organization officials categorize this information.

The present study tries to explore the impact of entrepreneurial marketing on customer value with the role of market mediating orientation both in small and medium size departments in Alborz province. Statistic population included of 245 managers in small and medium size companies, using stratified random sampling and Cochran formula, 150 individuals were selected as the sample size. Data was gathered by questionnaire that validity of faculty members and reliability using a composite reliability and Cronbach's alpha confirmed. Data analysis using Structural Equation Modeling (SEM) with Partial Least Squares (PLS) approach and Smart PLS software conducted. The results indicate a positive and significant impact of entrepreneurial marketing on customer value (0.57), entrepreneurial marketing on marketing orientation (0.90) and marketing orientation on customer value (0.34). And finally, marketing orientation as a mediator in the effect of entrepreneurial marketing on customer value intensity (0.30) influence.

Studies in the field of export performance show that the investigation of export performance reveals a wide range of factors affecting export performance and corporate success. On the other hand, the customer-Orientation consists of a set of capabilities that are not easily replicable and can provide a long-term competitive advantage for the companies. This study investigate the effect of customer Orientation on the export performance of companies exporting home appliances, which considering trust, communication and behavioral commitment as a mediator. In this regard, a questionnaire with 38 questions was sent to all identified companies. In this research, due to the non-normality of data and small sample size, Bayesian structural analysis method was used and the method of estimating the parameters in the structure is generalized least squares error method. The results of the analysis of 146 questionnaires obtained using Bayesian Structural Analysis showed that all three variables of trust, communication and behavioral commitment influenced the relationship between customer-orientation and export performance. Results suggest manager to use trust, behavioral commitment, and communication to develop customer orientation and enhancing firm’s export performance.