مجله مدیریت کسب و کار
پیاپی 47 (پاییز 1399)

Description of abstracts of scientific research articles: The purpose of this study was to investigate the impact of advertising personalization and interaction on the advertising value and purchase intention at DJ Kala Company in Tehran. The purpose of this study i s applied and based o n data collection method, descriptive correlational type The statistical population o f this research i s all customers of DJ Kala Company. Using Cochran formula, 384 individuals were selected as sample, 400 questionnaires were distributed randomly an d 393 questionnaires were collected. Reliability o f the research questionnaire was measured by Cronbach's alpha coefficient (0.780). The validity of the research instrument was also evaluated by confirmatory factor analysis technique. Then the data were analyzed by structural equation modeling using Smart PLS software. The results of the research hypotheses show that Advertising personalization and interaction has played a role in advertising value and purchase intention.

The purpose of this research is to identify and modeling the successful launching enablers of small and medium-sized enterprises. The research method in this study is qualitative and the interview technique is used for data collection.For this purpose, 18 managers of small and medium enterprises in Khorasan Science and Technology Park were selected by purposeful sampling method.The data obtained from the interviews were analyzed by using the grounded theory method.This analysis was performed in three stages of open coding, axial coding and selective coding. The result of this qualitative approach was the model of successful launching enablers, which was confirmed by two indicators, content validity index and relative content validity coefficient. The model included internal organizational factors, enablers, strategies, Factors of intervening conditions include management characteristics, competitive factors, government factors and staff training, and contextual factors including organizational management, human resource management, and organizational structure. background, and intervention conditions.and The model is based on the comprehensive paradigm model of Strauss and Corbin. The core of this review is "Successful Launch", which covers the major categories above.

Improvement and redevelopment measures in Worn-Out texture, Urban Recreation Targets, and Neighborhoods,are a multifaceted and progressive issue, and the extent to which these reductions have been beneficial has increased in both dimensions and dimensions. This study examines the idea of whether data envelopment analysis models (Network Fuzzy Range Adjusted Measure Data Envelopment Analysis (NFRAM DEA)) can be used to make the right decisions to finance these areas. This study, through reviewing the literature and examining the theoretical foundations, identifies the factors that influence the selection of financing methods for 50 Javanmard Qasab neighborhood district 20 of Tehran municipality plates (homogeneous plaque in terms of land area). Determines the government and residents and then proposes financing options for each license plate. The results of this study indicate the practical application of data envelopment analysis method (Network Fuzzy Range Adjusted Measure Data Envelopment Analysis (NFRAM DEA)) to calculate the efficiency of financing methods.

The aim of this study was to explain the relationship between the components of servant leadership and quality of working life with the mediating role of social capital among Kermanshah municipality employees. The present study was conducted by mixed (quantitative and qualitative) methods. In quantitative part, the questionnaire tools and in the qualitative part, Delphi technique (interview with experts) was used. Using a descriptive- correlation research method, 286 employees were randomly selected to this study using the volume-appropriate stratified sampling method. To collect the research data, two standard questionnaires of Loeb’s servant leadership & Walton's work quality of life and a researcher-made social capital by a good and appropriate validity and reliability have been used . The data analysis method is Pearson correlation using Spss25 software and structural equations with LISREL software. The results show that the components of servant leadership have a positive and significant relationship with quality of working life and social capital. Social capital has a positive and significant relationship with the quality of working life. Servant leadership has a positive and significant relationship with the mediating role of social capital with the quality of working life.

Based on open-ended questionnaires and interviews, opportunities and threats (macroeconomic, social, political, technological, and competitors) from the expert community were collected and then coded, indexed, and re-categorized and re-surveyed using the Grounded Theory and Entropy method. The component was then determined. Then there are 31 opportunities and 41 threats in 16 general dimensions (electronic banking and information technology, mental image, how and where to offer services, services and products, organizational structure and processes, liquidity status, social responsibility, transparency and administrative health, capital Human, income and profitability status, liquidity status, compliance with prudential, regulatory and regulatory requirements, capital status, asset quality, research and development, management quality). Also, the strengths and weaknesses of the bank from the internal expert community were determined based on the above methods and 19 strengths and 20 weaknesses in 15 general dimensions (customer assurance, banking, financial resources, quality of products and services, channel optimization Communication, New Business, Human Capital Management, Enterprise Capital Management, Profitability Opportunities, Employees, International Banking, Product Diversity and Service, Customer Relationship, Operational Process Improvement, Information Capital Management) Identified. 50 strategies have been formulated and based on QSPM matrix 30 strategies have been designed.

The lack of a suitable model for entrepreneurship of the disabled and veterans and the lack of necessary capabilities in this field are among the challenges in the entrepreneurship literature. The purpose of this study was to design an entrepreneurship development model for people with disabilities and veterans with an empowerment approach. Research method, qualitative content analysis based on "data theory" and in-depth semi-structured interview research tool with a purposeful method for selecting statistical samples up to the stage of theoretical saturation in data and analysis method through coding to extract related categories The model was used. In open coding, 269 primary codes, in axial coding, 50 major categories, and in selective coding, 16 core categories are classified into conditional, interactive / process, and consequential. In order to achieve the goals of research based on grounded theory, entrepreneurship development was identified as the main phenomenon in the form of a logical model and based on its understanding with conditions (causal, intermediate and contextual), interactions / actions and consequences. In general, conducting this research led to appropriate results that moving towards this model, will see a fundamental change in improving the entrepreneurship of the disabled and veterans.

Reviewing and evaluating the effectiveness of propaganda can serve as a criterion for converting weaknesses into strengths and adjusting its budget. Also, identifying the factors affecting the effectiveness of advertising can lead to its more professional design and implementation. The purpose of this study is to explain and prioritize the factors affecting the effectiveness of modern economy bank propaganda in Iran. The study population consisted of 50 scientific and organizational experts. According to the research literature, effective criteria and sub-criteria have been extracted. The final indices were extracted using fuzzy Delphi technique and according to experts. Then, using fuzzy AHP method, the ranking of criteria is discussed. The extracted criteria are: demographic characteristics, emotions and individual attitudes of the audience, appearance characteristics of the message, message content, market characteristics, cultural, economic, design and nature of services, advertising methods. The results showed that advertising methods, design and nature of services, message characteristics, personal emotions and attitudes of the audience, demographic characteristics, message content, economic, market characteristics, culture, ranked first to ninth, respectively. dedicated.

This research is about the effective factors on improving the absorption of private sector financial resources in Saman Bank of Tehran province. This research is based on the classification of research in terms of the objectives of an applied research. Based on the research method, this research is a descriptive survey in terms of classification. The method of data collection is field. The data collection tool is a questionnaire. In this research to analyze data from anova techniques. Test for inferential statistics. For data normality t, we use Friedman test to rank the data, and correlation coefficient to determine the relationships between variables, and we use SPSS software to analyze the data. SPSS software is one of the most standard software for performing the above techniques. To calculate the reliability of these questionnaires, we calculate Cronbach's alpha. In this study, first the indicators were identified. The research hypotheses were designed based on the indicators and finally all the hypotheses were proved using statistical techniques.

In this study, branding personality marketing was designed and presented for increase customer loyalty. The research method is applied and explanatory approach; therefore, it was done in two phases, qualitative and quantitative. The information was collected in the qualitative phase through interviews with 16 managers and experts in the homeappliance industry, by the snowball sampling method. Also, in the quantitative section, the required data were collected by distributing a researcher-made questionnaire among 80 customers of homeappliances on Kish. In order to design and implement the explained model, the technique of modeling structural equations with pls software was used to test the qualitative model. The results showed, mixed marketing elements and Brand management affects brand personality, but customer attitudes do not affect brand personality. Brand personality affects the brand position stabilization, but it does not affect the decision to buy. The functional characteristics of the brand affect the decision to buy, but it does not affect the brand position stabilization. Environmental factors affect brand position stabilization but do not affect to buying decision. Brand experience does not affect brand position stabilization, but it does affect purchasing decisions. Also, stabilizing the brand position stabilization and purchasing decision does not affect brand loyalty.

Entrepreneurship, as the most important weapon of economic development, has an important role in economic development and raising the level of capability of the country. The purpose of this study is to provide a model and strategy of effective factors in managing the development of women entrepreneurship in Iran. Because the main problem of underdeveloped countries in today's world is not the lack of financial and human capital Women in entrepreneurship should be considered as almost half of the effective human resources of the society.

In the present study, using the meta-combination technique, the findings of related internal and external studies were systematically examined by the seven-step method of Sandolowski and Barso. Out of 120 articles searched in this field, 70 selected articles based on which 22 factors affecting the management of women's entrepreneurial development were identified and extracted. Research

The present study was conducted with the aim of providing an effective model for explaining the factors affecting the management of women entrepreneurship development in Iran‌‌. Research Methods. This research is applied in terms of purpose and descriptive in terms of data collection and survey group. Data analysis was performed qualitatively using content analysis and Delphi and MaxQuoda software and quantitatively by structural equation modeling measured using correlation and covariance, Demetel. The statistical population of the present study consists of 30 experts and professors in the qualitative section and in the quantitative section of senior human resources in the study area of ​​Tehran Municipality and its affiliated organizations, which is equal to 196 people. 

The research findings showed that the main factors of personal/personality dimension, economic/financial, cultural/social‌‌, ‌‌‌ political/administrative and 22 sub-concepts affect the development of women entrepreneurship ‌‌‌

‌‌‌Based on the results of research‌‌, ‌‌‌Individual characteristics can be considered as one of the most effective factors in the process of managing the development of women's entrepreneurship in Iran. It is suggested by compiling, implementing and supervising scientific programs for entrepreneurship development (up-to-date and effective) in any geographical location and living standard of the target community in Iran;  By raising the level of knowledge, attitude, motivation and entrepreneurial leadership of women with effective and efficient government support, the individual / personality factor can be considered as the most powerful factor in managing the development of women entrepreneurship in Iran.

This research aims at introducing the employer brand as a tool to bring up employees' job satisfaction and investigated their impact. The present study is of practical purpose to collect survey data and do descriptive-correlational analysis. The statistical population is 168 employees of a food production company in Tehran. Empirical data was selected from 125 people as the sample. Examination of the hypotheses was performed through structural equation modelling in SmartPls and the impact of each dimension was examined by multiple regression in Spss. As the results, all hypotheses were confirmed which means employer brand and its dimensions have a positive relation with employees' job satisfaction and they are able to collectively explain 57.6 percent of the employees' job satisfaction's variance. The results of the multiple regression clarified that development value has the highest (52 percent) and interest value has the lowest impact (33 percent) on the employees' job satisfaction.

This investigation, examine the association among accounting components based-on accrual approach & accounting components based-on operating cash flows approach with components of behavior of common shares return for the listed firms in Tehran Stock Exchanges. However since that the goals of present investigation is determining the relation between two or more phenomena, so it to be defines as correlation researches. . Sampling method is filtering or systematic removing. Volume of sample is equal to (100) firms during the six years, and so analyzed data of (600) firms-fiscal years in form of cross-section method. Statistical feedback from testing of hypotheses are done by correspondent canonical correlation analysis. . Statistical feedback of testing principle hypotheses, confirms that in ninety five percentage intervals confidence, there are significant & positive-imperfect association between synthetic linearity combinations of behavior of stock return with informative content of components based-on accrual approach, synthetic linear combinations of accounting components based-on operating cash-flows approach & synthetic linear combination of accounting consolidated components based-on accrual-operating cash flows approach. In addition to, informative content of synthetic linear combination of components based-on operating cash-flows approach, are higher than synthetic linear combination of accounting components based-on accrual approaches.

The main purpose of this study is to investigate the relationship between executive financial expertise and financial policy (Including profit payments policy, financial leverage and cash flow) in listed companies in Tehran Stock Exchange Organization. The purpose of this research is in terms of correlation method and the post-event type method. Statistical sample of the study consists of 110 companies listed in Tehran Stock Exchange Organization during 2009 to 2018. This research has been used to test the hypotheses proposed by the hybrid data method and the least-squares approach. The results show that there is an inverse and significant relationship between CEO financial expertise and Profit Payment Policy. In other words, the sharing of profits in the companies whose CEO benefits from financial expertise is less. Otherwise, results of this investigation show that the relation between CEO financial expertise and cash holding is direct and significant. In this sense, managers with financial expertise hold more cash. Other findings show that there is an inverse relationship between CEO financial expertise and financial leverage but it is not significant. The result indicates that financial leverage has no significant differences with managers of global financial experts and other companies.

This main purpose of this study is to provide a generic process pattern for optimizing the investment management process in Iranian banks. To this end, the literature and related processes were examined, three types of legal, systemic, and goal constraints on investment were mentioned, and investment management constraints on banks, including bank liquidity management constraints, were emphasized. Then, the special distinction of banks in terms of criteria and indicators and two levels of investment performance evaluations were explained. Finally, the components and, accordingly, the generic process pattern for bank investment management were presented. In this pattern, the necessity of using a systemic approach and the necessity of coordinating its banking and non-banking activities in the form of a large set in modeling and optimization were emphasized. The proposed pattern through improving the coordination and a more logical sequence of the investment management process in banks will provide the basis for improving the efficiency of Iranian banks.

In recent decades, social capital has emerged as one of the most important management topics among thinkers in various branches of social sciences and humanities. The purpose of this study is to manage and study the role of social and civil capital on the formation of social and labor capital to create a dynamic and active business in the country. This research was applied in terms of purpose and in a descriptive method, the information of the study population was collected and analyzed using a questionnaire whose validity and reliability were confirmed. The statistical population of this study was the contractors of Khatam al-Anbiya (438 people), which according to Morgan table, at least a sample of 190 people was determined, but according to the predictions made about unacceptable questionnaires, A total of 230 questionnaires were distributed, of which 217 questionnaires were returned as acceptable. In this study, the sample was selected and tested by available sampling method and the results of testing the hypotheses of this study using structural equations and LISREL software, indicated that civil social capital has a significant role in the formation. Social capital employs manpower.

The present study investigates the role and mechanism of affecting the emotional labor variable on employees' brand image of the organization through the intermediate variables of organizational commitment and service quality. The purpose of this study is providing a model of employees' brand image of the organization by considering the independent variable of emotional labor and the intermediate variables of organizational commitment and service quality. The study questionnaire was extracted from existing standard questionnaires, but in addition to expert opinion, confirmatory factor analysis was used to prove its validity. The study sample consisted of 367 personnel of Bank Melli Iran, all of whom completed the questionnaire. The results of the research indicate a positive and direct effect, as well as a positive and indirect effect of emotional labor on employees' brand image of the organization; The indirect effect of internal marketing on employees' brand image of the organization hrough intermediate variables of organizational commitment and service quality is far greater than its direct effect. In the indirect effect, the share of service quality on employees' brand image of the organization is greater than the share of organizational commitment

This paper examines the liquidity management decisions based on the country's monetary instruments. First, the success rate of monetary instruments performance was examined and then in line with the studies and literature discussed, the decisions made in the past ten years; beside, type of implementation of this policy based on multi-criteria decision making model SWARA and group decision making model in policy making have been discussed. In next Step, based on the monetary policy indicators that are derived from the research, the effects of monetary instruments are measured. This study is qualitative in terms of research data and Survey data are collected through 60 questionnaires and interviews. The validity of the questionnaire was confirmed based on the views and opinions of the professors in this field. Reliability of results was also confirmed and the results showed that the amount of decisions in executing liquidity management was different and in order to increase the impact of liquidity management on the country's economy and society's welfare, monetary instruments and its priority must be scrutinized.

The aim of this study was to identify the effects of sanctions and cut imports on 4 indicators of domestic sales, export sales, net profit and the quality of its impact on the results of the organization. This research is based on the type of applied studies that were performed in a combined method. Qualitative method by content analysis method and partial quantitative method by descriptive method - Solidarity was achieved. Senior executives of the Pakshoo Industrial Group and industry experts were selected as the statistical population of the quantitative research section. Sampling was also performed by simple random sampling. 65 people as. Statistical samples were selected in the inferential analysis section and 15 industry experts were selected in the content (qualitative) analysis section. Quantitative and qualitative data were collected by questionnaire and analyzed using SPSS statistical software and theme model ... and the results of three of the four proposed hypotheses were confirmed. In a way, the correlation between the cessation of imports and sanctions and the increase in the amount of sales, net profit and the quality of the products of this industry was confirmed.

The emergence of emerging technologies in recent years and the conduct of banking operations on various platforms, which is an evolution of the banking ecosystem, necessitate explaining the factors influencing new product development in the field of financial technology to apply regulatory compliance with international standards. One of the differentiated aspects of new products and services is the observance of the standards that are required in the banking industry. Therefore, in order to help solve the existing problems, it is necessary to identify and investigate the factors affecting the development of new products in the field of financial regulatory technologies. The purpose of this research is applied and is a descriptive-survey method. Affecting factors extracted from the literature review, opinion of banking industry experts in Tejarat bank and the approved questionnaire distributed in the community of experts, and the results analyzed by confirmatory factor analysis and structural equations using Smart-PLS3 software. In this study, seven main factors with 46 sub factors influencing new product development in the field of regulatory technology identified and it was confirmed that all key identified factors had a significant impact on the development of new financial regulatory technology products.

This article aims to examine the dimensions and components of corporate governance with the approach of organizational entrepreneurship development in Keshavarzi Bank. Research is applied from the point of view of purpose and in terms of qualitative method. The statistical population of the study was university professors, managers and experienced banking experts with sufficient experience in Agricultural Bank. Sampling was performed by snowball method. This section was theoretically saturated after interviewing 20 experts. Research data collection tools are open questionnaires and interviews. The analysis of qualitative data from the interviews was performed using open source-centric coding with MAXQDA 2018 software. The results of the analysis showed that the dimensions and components of corporate governance with the approach of organizational entrepreneurship development include three structural, environmental and behavioral variables as research dimensions. Behavioral dimension included two components of personal characteristics and interpersonal skills, environmental dimension included four components of staff, board of directors, shareholders and customers and structural dimension included five components of organizational culture, transparency, participation and carte blanche, organizational values and organizational norm. A total of 42 indicators were identified for these components.

The main purpose of this paper is to investigate the effect of using the Blue Ocean strategy on commercialization of production while using innovative production and systematic innovative production in Kaleh Amol Company. The research method is correlational. 89 experts of Kaleh Amol Dairy Products Company were selected as a statistical sample based on simple random sampling method using Karajsi and Morgan table. To collect data, there are four standard questionnaires, including the Kim and Maboren Blue Ocean Strategy (with a validity of 0.91), the David and North Production Commercialization Questionnaire (with a validity of 0.89), the Yadollahi Farsi Innovative Production Questionnaire, and Kalati (with validity). 0.87) and the Questionnaire for Systematic Innovative Production of David and North (0.96) were used. The research findings show that the use of the Blue Ocean strategy has a positive effect on the commercialization of innovative production and production, but the effect of using the Blue Ocean strategy on systematic innovative production has not been confirmed. It has also been shown that innovative production has a positive effect on systematic innovative production and systematic innovative production on commercialization of production.

Abstract In this research the survey The Effect’s orientation of social entrepreneurship on social innovation are discussed. The statistical population of dtudy are From The collection of people who participated in entrepreneurship festivals during the years1395-1977, which according to Morgan table have 384 users as a samples who completed questionnaires have been defined for this study Data were analyzed using CFA (Confirmatory Factor Analysis), SEM (Structural Equation Modeling), Kolmogrov – Smirnoff and Sobel test with Lisrel and SPSS22 software. The empirical result supports the claim that social-entrepreneurship has a significant, direct and positive effect on social innovation. It also showed that social innovation has direct and positive effect on Product innovation and Product Service. The results of this study are useful for Entrepreneurs that make innovation in Service and Product. Key Words: social entrepreneurship, innovation Service, innovation Product.