نشریه جهان نوین
پیاپی 11 (پاییز 1399)

The development of the global communication network has led to the formation of a new type of shopping called online shopping. In this regard, identifying the factors that determine the intention to buy and loyalty of online customers is one of the most important areas of research that has been addressed in this study. Accordingly, in this study, the intention is to investigate the factors affecting the purchase intention and customer loyalty in online stores (shikopik online store). This research is applied in terms of purpose and in terms of correlation method. The statistical population includes all customers of stylish and courier online stores. The sample size was obtained using Morgan table equal to 123 people who were selected based on simple random sampling method. A standard questionnaire was used to measure the variables. The validity of the questionnaire was evaluated based on face validity and reliability of the questionnaire with Cronbach's alpha coefficient. The results showed that site security, price level, customer support, payment method and quality of goods offered have a positive and significant effect on the intention to buy. Also, the positive and significant effect of the quality of the offered goods, satisfaction and trust in the store on customer loyalty was confirmed. Finally, based on the results of the research, suggestions were made to improve the purchase intention and customer loyalty.

the purpose of this study is to investigate the effect of managers' professional ethics on employees ' motivation and organizational agility (case study of pegah company's pegah company). in this research, the researcher has tried to identify the relationship between managers ' professional ethics and employees' motivation and agility in the pegah company pegah company . the research method in terms of purpose is applied, in terms of data collection, descriptive- correlation and also with employee motivation and organizational agility is positive and significant. the method of research in terms of practical purpose was quantitative in terms of data collection method , descriptive - correlation and in terms of quantitative data type . the population of this study comprises all the employees of the pegah company, among which 160 people were selected through simple random sampling method and questionnaire questionnaire (etal.2009), a job motivation questionnaire and organizational agility questionnaire (Panda et al , 2016) was used as a data collection tool. the data obtained in this study were analyzed using descriptive statistics(calculation of frequency , percentage, plot mapping, standard deviation and univariate comparison) and inferential statistics(Pearson correlation coefficient) and multivariate regression analysis using spss software, 18 is analyzed. the results showed that there is a meaningful relation between professional ethics of managers with motivation of employees and organizational agility. there is a positive and meaningful relation between social responsibility with motivation of employees and organizational agility . there is a positive and meaningful relation between belonging to the scientific community of managers with the motivation of employees and organizational agility . there is a positive and significant relationship between performance motivation and organizational agility. there is a positive and meaningful relation between scientific responsibility with motivation of employees and organizational agility.