نشریه مدیریت تبلیغات و فروش
پیاپی 4 (زمستان 1399)

This study was conducted to investigate the factors affecting the effectiveness of in-service training of staff (case study: teachers) in Mehr. This research is descriptive-survey in terms of practical purpose and in terms of nature and form of implementation. The statistical population of this study includes 044 teachers in the city of Mehr, of which a sample of 191 people has been selected using the Cochran's formula. In this study, standard in-service training effectiveness questionnaires were used to collect information to test hypotheses. These questionnaires are based on a five-point Likert scale. The validity of the research questionnaire was confirmed using Cronbach's alpha method. Cronbach's alpha coefficient was also used to evaluate the reliability of the questionnaire. Spss software was used to test the hypotheses. The results of this analysis showed that individual, organizational, and group factors have a positive and significant effect on increasing the effectiveness of in-service training of employees.

Supply chain management includes internal and external procedures, in which internal procedures are within the framework of a company and external procedures include inter-organizational balances of the company with its suppliers and customers. This trend has caused the focus of management to change only to the internal procedures of the company. In this article, the quality and flexibility of the production chain can be considered as the ability of a production chain that helps to achieve competitive advantage and achieve success. To increase the flexibility and quality of a production chain, it is recommended to design and use reliable production chain networks. By creating production chain networks, designing and managing a large part of a complete production chain will be possible. . Within production chain networks, potential factors of flexibility can be expanded to achieve high flexibility of the production chain. This article uses hierarchical analysis (AHP) method to analyze the data and ANP method is used to rank and prioritize all indicators.

In the present article, we seek to examine the role of organizational behavior on the effectiveness of the media. By reviewing various researches in this field, we have examined this issue from the perspective of various researchers. And proper management in this field should be done at the organization level, as a result, the performance of the organization will be better, The media, as an organization, has a series of principles and rules and needs and consequently a series of functions, and the role of proper management is shown here that proper management can maintain the principles and rules of a media and by Proper organizational behavior can lead to better and more effective results in this field because the impact of proper management on media performance is very high and if the media is not managed properly, the effectiveness of the media may be reduced and the media will lose its position.

Today, the role of retailers in providing basic goods and necessities to the people is not hidden from anyone. Retailers play a significant role in meeting the commodity needs of the people and try to serve customers with higher quality and lower prices by eliminating unnecessary intermediaries. On the other hand, risks and disruptions are an integral part of the supply chain and can cause problems in the service process of retailers and face the supply chain of retailers with various challenges The most important of these are floods, earthquakes, epidemics, fires, wars, and so on. The supply chain resilience approach has been introduced to meet these unexpected challenges and improve and return supply chain performance to the state before the challenges occurred. Therefore, in this article, we have tried to design a resilience model for the retail supply chain, which can help retailers to identify the types of disorders and ways to deal with them to return to standard performance and ultimately gain a competitive advantage.

The aim of this study was to investigate the role of organizational commitment in organizational effectiveness. The research method is quantitative and descriptive (survey). Data were collected through the Parsons Effectiveness Questionnaire (1191) and the Allen and Meyer Organizational Commitment Questionnaire (1111). The statistical population was the staff of the University of Tehran (N = 2111) from which 222 people were selected as a sample by proportional stratified sampling method. Cronbach's alpha was used to determine the validity of the measuring instrument (Alpha coefficient for organizational commitment questionnaire was 11119 and for organizational effectiveness questionnaire was 11192) and regression was used to determine the role of organizational commitment components in predicting organizational effectiveness. The general results indicate that there is a significant relationship between organizational effectiveness and emotional commitment (r = 11281) and organizational effectiveness and normative commitment (r = 11234) and there is no significant relationship between the component of continuous commitment and effectiveness. Also, 11319 variance (R2 = 11319) of organizational effectiveness variable is explained by the components of organizational commitment.

In the new millennium, to achieve its strategic goals, every organization needs to identify and classify a series of intangible competencies, capabilities and assets, the types of which will be examined in the present study. The importance of intangible assets has increased to the extent that At present, most companies need their relative superiority in intangible assets for their competitive advantage over other companies. . Most organizations can provide accurate information about their tangible assets such as land, buildings, machinery and equipment, but usually never a formal history of their intangible assets such as trademarks, R&D costs and human resources of the organization or expenses incurred for breeding and Training of experts and the amount of lost expenses is one of the weaknesses of the current accounting system. In this study, we first examine the role and importance of intangible assets in a company's assets and then four main methods for measuring intangible assets. We present human resource accounting, economic value added, and balanced scorecard, each of which has its own characteristics, respectively.

When an organization operates in a highly competitive environment, evaluating the effectiveness of business intelligence systems plays a vital role in better understanding the value and effectiveness of management and investment activities. The purpose of this study was to design a smart model of management of Iranian chain stores based on business intelligence, studied by Proma chain store. . In this regard, by reviewing the literature and research background, the research model consisting of the concepts of business intelligence, stores, marketing and sales, consumer behavior and organizational agility was examined and according to research conducted by chain stores and companies. A provider of business intelligence tools, a model was implemented and studied in the Proma chain store. The main concern of most chain store managers is to increase the volume of business data and how to analyze it. It will help chain store managers by providing specific dashboards in different areas of the store in order to make rational decisions based on real data.

The purpose of this study was to design a smart model of management of Iranian chain stores based on business intelligence, studied by Proma chain store. In this regard, by reviewing the literature and research background, the research model consisting of the concepts of business intelligence, stores, marketing and sales, consumer behavior and organizational agility was examined and according to research conducted by chain stores and companies. A provider of business intelligence tools, a model was implemented and studied in the Proma chain store. . The main concern of most chain store managers is to increase the volume of business data and how to analyze it. It will help chain store managers by providing specific dashboards in different areas of the store in order to make rational decisions based on real data.

Delays in a construction and infrastructure projects and identifying factors that leads to delays and then managing them is a competitive advantage of a organizations and construction companies. Transportation infrastructure projects such as subway (metro) are of most important in the economic system and development of the country. every year a major part of our national income is spent on investment in construction projects and infrastructure. management of Construction projects require careful organizational planning and management due to the project complexity and interdependence between activities. The management of construction projects requires knowledge of modern management as well as an understanding of the design and construction process. The purpose of this study is to identify management delays due to lack of coordination between organizations and project factors (employer, contractor and consultant) in the case study of Isfahan subway (metro). According to the findings of this study, the identified organizational and corporate delays were divided into ten groups: financial, political, Human Resources (HR), managerial decisions, contractor weakness, consulting engineer weakness, contractual factors, project planning and control, machinery and legal factors. In the next step, the identified influential factors and factors were statistically analyzed and also the method of two-to-two relationship between the categories was determined and finally management solutions for organizations and companies to get out of it were proposed.

Manpower, as the most valuable organizational resources, is the center of organizational approaches and activities and plays a key role in promoting the goals and aspirations of the organization. It should be noted that the most important factor that helps organizations in their activities is teaching and learning. The learning organization alone is not a sufficient factor to survive in today's highly competitive environment, and organizations need to teach and must become teaching organizations. . Teaching and learning together is a key element of teaching organizations among all members. Successful and leading organizations today have realized that by moving in the direction of human development and continuous improvement of their educational system, they can improve agility, efficiency, effectiveness, individual and organizational productivity and organizational performance. Therefore, learning and teaching is an essential factor for all organizations in the new era, and one of the basic tasks of organizations in this era is to create a suitable environment for the production and dissemination of knowledge. Therefore, considering the importance of teaching and learning in this study, we decided to investigate the effect of establishing a teaching organization on organizational agility and improving organizational performance.

The 12st century should be considered a century of competition for survival. Increasing international interaction has made the world a global village, and organizations have no choice but to equip themselves with a variety of development tools. Wealth generation resources in any organization can be classified into land, capital (money), human resources (manpower and management); Provided machinery and equipment, information and communications . Charles Hindi (2991) argues that traditional sources of wealth (land, raw materials, technology, and even unskilled workers) can be purchased when needed; The factor without which one can not work in the organization is a capable workforce that can easily use all these resources to achieve the best benefits. In the meantime, if an organization wants to be a leader in its economy and business affairs and not lag behind in the field of competition, it must have specialized, creative and motivated human resources. And one of the important concerns of successful economic centers and institutions in the world is the collection of educated human capital that is able to create change in the organization to which they belong, and not other capital and material resources. And in terms of practical purpose, the purpose of this research is to help expand the literature on psychological empowerment to validate psychological empowerment in the workplace.

The purpose of this study is to identify the factors affecting the telecommuting of human resources with a meta-combined approach of various meta-study methods. In the present study, using the systematic review approach and qualitative meta-integration, the results and findings of previous researchers are analyzed and by performing weekly steps of Sandlowski and Barroso methods, the conceptual model of factors affecting teleworking of human resources is categorized. . Based on three-stage coding, these factors were analyzed and categorized into 3 main categories and 69 core codes. Kappa method was used to measure the reliability and quality control of the present study. The calculated kappa coefficient was equal to 06990, which is at the level of valid agreement. The results showed that the factors affecting telecommuting of human resources include; Structural factors were behavioral factors and contextual factors. . The use of digital tools will bring innumerable benefits to organizations, centers and institutions. Among the development of telecommuting in order to increase the power and strength of the organization in the optimal selection of labor at the community level and moving towards meritocracy, helping the reverse migration of individuals and managing the consumption of human resources, energy, time and space.

Many analysts and experts in economics, business, and business believe that social media provides a unique opportunity for brands to strengthen their relationships with customers because today's societies are dependent on the Internet. Banks, as financial institutions, or in other words, a kind of business, are no exception to this in the sense that they compete with each other over customers. In this study, the effects of Bank Melli Iran's activities on social networks on customer trust and loyalty to the brand in East Azarbaijan province have been investigated. In this regard, first a sample of 384 people from the unlimited community of Bank Melli customers in the province for research was estimated through Cochran's formula, 400 questionnaires were distributed relatively in the available cities and finally 388 questionnaires were collected, then the data were collected. They entered SPSS and Smart PLS software through descriptive and inferential analyzes through a questionnaire. After analyzing the data using structural equation method, the results showed that active brand communities in social networks have a positive effect on four variables: Customer/brand, customer/bank, customer /service and customer/customer relationships that these four variables ultimately have a positive effect on the dependent variable, which is brand trust and loyalty. The results of this study showed that the presence and activity of the bank in the social networking space has a positive effect on customer trust and loyalty to the bank brand.

Supervision in Islamic society arises from the responsibility of individuals in society towards each other. The public duty of enjoining what is good and forbidding what is evil, and advising and benevolence towards one another is a kind of supervision and care that guarantees the health of society and the government. Thus, one of the practical programs of Islam is enjoining what is good and forbidding what is evil, which has been explicitly emphasized in the Qur'an on various occasions in order to protect society from internal dangers and crises, as well as for the growth and excellence of Islamic society. In our time it has become a very serious socio-cultural issue And the approach of Tehran Municipality with the launch of the public oversight system in 8111 in this regard to strengthen the right of people to oversee the government has become more evident. The discussion that is addressed today in most societies and organizations, Systemic thinking and at the top of it is the management of organizational processes and considering the role that the 8111 system has in raising the level of citizens' satisfaction with the urban management complex as an ideal and enhancing the efficiency of public oversight, This system that leads to organizational productivity will be very decisive Therefore, the purpose of this study is to identify the factors of success and impact on the management of processes in the 8111 system and their management in order to create organizational productivity and improve performance, identify. Inefficient procedures and taking small steps to improve and correct them.

The main purpose of this dissertation is to investigate the impact of market orientation and entrepreneurial orientation on export performance (Case study: small and medium companies active in the field of export. In this study, using written sources and expert opinions and also reviewing the research background). The articles of reputable journals, the conceptual model of research were extracted and the independent variable (tendency to entrepreneurship and market orientation) and the dependent variable (export performance) were included in the conceptual model of the research and then their standard questionnaires were prepared with the guidance of the supervisor. Cronbach's alpha coefficient was calculated to determine the validity of face and structural validity and to assess the reliability of the questionnaires. Sampling method in the present study is stratified random method, so the sample size was determined between five to fifteen times the number of questionnaire questions and between 831 senior managers and experts of the business unit and experts of the research and development unit of ten small and medium Iranian companies The field of export was distributed. After completion and collection, the required data were collected and used using descriptive statistics techniques and SPSS22 software and inferential statistics techniques with the help of AMOS statistical software using structural equation modeling. Findings indicate that all research hypotheses in which the significant effect between the dimensions of the independent variable and the dependent variable were examined were evaluated and all research hypotheses were confirmed.

Some definitions of accounting, even in reputable and official sources, generally emphasize the art of accounting rather than its science. For example, the American Society of Certified Public Accountants at Bolton No. 1 defines its accounting terminology as the art of recording, classifying, and summarizing financial events. Is accounting really a science or an art? If accounting is an art, what is the characteristic of science that accounting lacks? If accounting is a science, then some of the definitions presented do not seem to be correct. In general, does the science or art of defining accounting make a difference? Many experts have avoided defining science or art, and the definitions proposed by some experts have not been agreed upon. In this article, first some of the most important definitions and characteristics of science and art are stated and then the issue of whether accounting is science or art is examined. Finally, we conclude that one should not be skeptical of science. What is very important is the usefulness of accounting and its product. However, considering accounting as a science or art depends on certain criteria and characteristics. In recent decades, the history of accounting has shown extensive scientific research in order to find the true place of accounting among various sciences Create.

Value engineering as a creative and effective approach has grown and developed significantly in recent years. Industry owners have turned to the scientific and systematic approach of value engineering to eliminate unnecessary costs, creativity and achieve the best idea for projects. Value engineering is an organized effort that aims to review and analyze all the activities of a project, from the formation of initial thinking to the design and implementation stage and then commissioning and operation. It is known as one of the most efficient and important economic methods in the field of human activities. Are essential, made mandatory. Applying value engineering in executive plans, given the complexity of the work, especially in large executive plans, can become an unequivocal management tool in controlling costs. The purpose of this method is to eliminate or modify anything that imposes unnecessary costs, without compromising the basic functions of the design. Also, value engineering is a set of several technical methods that by reviewing and analyzing the components of the work, will be able to achieve the full implementation of the design with the least possible cost and time. Project costs in this category include not only design and implementation costs, but also ownership costs, including operation, maintenance and consumption costs throughout the useful life of the project. . Value engineering methods can improve the quality of industrial production processes and perform new designs at any stage of an executive project. Therefore, the study of value engineering, the study of various aspects of its application and the challenges facing value engineering seems necessary. In this article, we study value engineering and try to explain and present this issue as much as possible.

One of the major challenges facing human resource management is managing organizational talent to ensure that qualified people will serve the organization at the right time. Withdrawal of staff from various organizational levels for various reasons such as resignation, leaving the job, retirement, promotion or even death in organizations is inevitable. Creating a vacuum and leaving the service of forces in organizational jobs, especially in key jobs can create a serious problem in the process of moving an organization towards its goals and success. . This article is a review and library method has been used to collect information and data. In this research, after presenting the definitions and models of talent management and succession cultivation, the two-way relationship between these effective components in organizational promotion is examined.

With the rapid environmental changes that have taken place in recent decades and are constantly accelerating, traditional management is no longer a guarantee for the success of organizations. Therefore, the use of new management approaches is always considered by managers of organizations. One of these approaches is to use the benefits of the learning organization. The learning organization is an organization that has a high capacity in its culture to learn and adapt to the environment and change. . It is essential for organizations that their organizational culture supports organizational learning and facilitates the acquisition, improvement and transfer of required knowledge. In addition, trust between managers and employees has a great impact on the success of the learning organization. Because leaders profoundly influence the organizational culture and activities of the learning organization. The relationship between leadership styles and the learning organization is an important and vital issue. Leadership styles and organizational culture have an important relationship with the creation and development of the learning organization and encourage employees to use learning mechanisms; Therefore, in this article, an attempt has been made to examine the relationship between leadership styles and organizational culture on the functioning of the learning organization.

The purpose of this study is to identify the factors affecting the development of tourism, which is the most prosperous sector in the tourism industry today, is a descriptive-survey research method that is applied in terms of purpose. The statistical population of the study includes managers (senior managers and middle managers), experts and practitioners of the health tourism industry in the headquarters of the Ministry of Health and Medical Education, Tehran University of Medical Sciences and hospitals active in the field of health tourism. 384 people were selected as a statistical sample by simple random sampling method and Cochran's formula. In order to collect data, a questionnaire in 30 items with a five-point Likert scale was used Its validity was confirmed by the views of professors and experts and its reliability was confirmed by Cronbach's alpha test (0.7). In order to analyze the data, Delphi method and factor analysis and Smart.PLS software were used. Findings showed that socio-economic factors, individual factors, operating conditions, play a key role in the development of health tourism in Iran. It seems necessary to provide standard medical services.

Nowadays, the concern (profit and loss) of businesses has become the concern of "presence and absence". In the last century, from the advent of scientific management until the sixties, the view of management was within the organization. Introverted management experts were immersed in theorizing and presenting complex and diverse techniques to improve the organization's financial, human, and technological resource management. In the meantime, what was forgotten was the customer and his needs. Introspective attitudes had ignored other environmental factors such as competitors, technological developments between industry and inclusiveness, global social and economic developments, and in general what is referred to in the management literature as environmental opportunities and threats. For a manager, no perception is more important than understanding the business. This insight is not limited to understanding the effective factors and the relationships between them, but intuitively discovering the unknown angles of this space and creating ideas to exploit them, is a manifestation of the value creation of this insight. This is especially true for new businesses, including Internet businesses. Advertising is one of the most important communication tools in business. The success or failure of many organizations and companies lies in the quality of their advertising activities. It is obvious that the continuation and development of sales of goods and services is possible when the advertising plan attracts customers. . Based on effective advertising, if the psychology of customer needs and tastes as well as the appropriate and artistic content of the message is considered in the promotion of goods and services, those goods and services will be more welcomed. One of the new types of advertising is Internet advertising, which is increasing in importance day by day with the development of Internet and traditional businesses. The present research is an applied research in terms of purpose And it is based on reality. In this research, to obtain information in the theoretical part, various library methods such as referring to scientific sources, books, reputable journals, articles and dissertations related to the subject and computer search in various sites and databases have been used. Is. For the information related to Digi Manager, the available and available information and its download and the site related to Digi Manager have been used. The studies conducted in this study were conducted in order to identify the main components of Internet advertising in the introduction and introduction of DJ Manager. These studies were accompanied by testing the research questions through a questionnaire and finally it was found that the effect of online advertising in Digi Manager is used in a desirable, effective and complete way.

Let's go back to the first of Bahman, 8991. Do you remember what you predicted at that time about the future of the market and the state of your business in the new year? What growth strategy did you have in mind for 8999, and with what marketing plan did you want to achieve it? Those programs could run well and get you to your goals. But little by little, a very small creature called the corona virus was found and made such a huge impact on the world that it shattered all equations. Most companies now feel the devastating effects of the Corona outbreak on sales of their products and services, and their business plans are in trouble. But no one gets anywhere by laying on their hands and regretting! Although Corona has caused consumer behavior to change rapidly and previous plans to be disrupted, a good manager, with an understanding of market conditions, changes his strategies and his business. It also moves forward in times of crisis. Businesses have suffered greatly as the corona virus has spread around the world. Probably the first option to reduce a company's costs is to limit its marketing budget. This is in a situation where attention to marketing processes is essential in this crisis. This is even more important for industrial businesses. Businesses whose customers are other companies. . The present research is considered as an applied research in terms of purpose and is based on reality. In this research, to obtain information in the theoretical part, various library methods such as referring to scientific sources, books, reputable journals, articles and dissertations related to the subject and computer search in various sites and databases have been used. Is. For information about the discounter, the available and available information and the site related to the discounter have been used. . The studies conducted in this study were conducted in order to identify the main components of a smart strategy for managing the sales team in industrial marketing during the corona at a discount. These studies were accompanied by testing the research questions through a questionnaire and finally it was found that the effect of smart strategy in discounting is used in a desirable, effective and complete way.

The present study investigates the effect of institutional shareholders on the stock market liquidity of 081 active companies listed on the Tehran Stock Exchange during the period 0881-0818. In this research, regression models using combined data have been used to test the hypotheses. The results of this study indicate that there is a positive and significant relationship between institutional shareholders and company liquidity.

Although collaboration (simultaneous collaboration and competition) can have a positive impact on company performance, it is unclear how these industrial marketing strategies are implemented on a large scale in an emergency. Therefore, this paper examines how organizations use collaborative competition to cope with the coronavirus (COVID-91) epidemic, using resourcebased theory and relational perspectives. Key examples include online stores, pharmaceutical companies working together to produce vaccines, technology giants working together for more profit, and charities forming alliances to create a common goal. . This article reinforces the existing literature by highlighting the heterogeneity of collaboration strategies that companies may face in a global crisis. Industry actors must balance the risks and benefits of collaborative activities. They must also decide whether to continue to work with their competitors after the end of the epidemic or to continue to operate on the basis of individual business models. This article concludes with some future research guidelines.

Today, environmental performance with its emphasis on environmental protection has become one of the most important and fundamental issues in business enterprises. In this regard, the present study seeks to investigate the effect of customer incentives and costs on green supply chain management and environmental performance of companies operating in the steel industry of Guilan province. The statistical population of the study is companies located in the industrial city of Rasht and the method of the present study is descriptive and applied in terms of purpose. The sampling method in this study is random that 141 people were selected from the statistical population of the present study according to Cochran's formula in a limited community as a sample. The method of data collection in this field research and its tool is a standard questionnaire. Content validity, convergent validity, divergent validity were used to evaluate the validity of the questionnaire and Cronbach's alpha coefficient and combined reliability were used to determine the reliability. To test the research hypotheses, the structural equation modeling method was used using Smart PLS software. The results showed that all the research hypotheses at the level of 95% confirmation and customer motivation and cost motivation due to the mediation of green supply management measures explain 50.4% of the environmental performance variable.

Religion-oriented marketing, or in other words, paying attention to consumers' religious sensitivities, has provided a new wave of growth for companies by offering religion-friendly suggestions. Although products endorsed by Judaism and Christianity are well-known examples of this trend, companies continue to ignore the growing segments of the religious market. In particular, Muslims, as the fastest growing religiously oriented marketing audience in the world, form a large part of a pristine market. Leading companies such as Nestlé, Wal-Mart and McDonald's consider this part of the market as the next billion-dollar market, after China and India. And they are developing pro-Muslim strategies. The main focus of this article is to identify ways for the company to reach this promising market. Contrary to popular belief, halal marketing is not limited to food products; It covers a wide range from cosmetics to the tourism industry, valued at $ 2 trillion a year. Despite the many opportunities in halal marketing, persuading Muslim consumers to buy is associated with cultural, administrative, and geopolitical challenges. This article examines this emerging market and offers five strategies for success in halal marketing.

Companies looking to gain a competitive advantage need to incorporate innovation into their supply chain because it creates value in the organization. The main purpose of this study is to investigate the role of risk management capabilities in the relationship between innovation in the supply chain and gaining a competitive advantage in companies located in the industrial town of Rasht. Hence, the data of 127 companies have been analyzed. A standard questionnaire was used to collect data. Its validity has been confirmed from two perspectives of validity and reliability. . Structural equation technique and LISREL software were used to test the hypotheses. The results show that innovation in the supply chain in terms of mediating the role of risk management capabilities has a positive and significant effect on the competitive advantage of companies located in the industrial town of Rasht. Thus, innovation in the supply chain due to the role of resilience with a coefficient of 12% and innovation in the supply chain due to the role of resilience with a coefficient of 31% have an effect on gaining a competitive advantage of companies. While supply chain innovation directly affects companies' competitive advantage by a factor of 11%. It was also found that risk management capabilities moderate the relationship between supply chain innovation and competitive advantage. Resilience, meanwhile, plays a more effective role.

The purpose of this study is to identify appropriate strategies and measures adopted by enterprises to deal with the COVID-19 crisis. Design / Method / Approach - A review of the business marketing response to the COVID-19 crisis was conducted in China. Nine (9) marketing responses based on core business processes were divided into three categories: (1) embedded In the process of product development management (stretching production lines to meet immediate needs, expanding production lines to meet immediate needs and actively adjusting products for emerging needs) (2) built on the supply chain management process (coordination of suppliers to meet high demand, migration to digital distribution channels and solidarity with supply chain members) and (3) related to the customer relationship management process (investment in advertising and Advertising, cross-selling to existing customers and customer support). Originality / Value - This study contributes to the COVID-19 marketing response literature by examining the cash flow effects of different marketing responses. It also helps business processes based on a marketing strategy framework by expanding it into crisis management. In addition, it offers five practical suggestions for businesses to deal with the COVID-19 crisis.

Reconstruction is a promising strategy to reduce the problems of air pollution in metropolitan areas, sustainable development in the automotive industry, job creation, solving the complexities of accepting product warranties and producing low quality cars for the lower income groups. The purpose of this article, while explaining the concept of reconstruction system, is to discover the obstacles to the implementation of this type of systems and measure the relationships between them in the automotive parts industry in Iran using the fuzzy demitel technique. The statistical population includes three companies producing light and heavy vehicle engines . To do this, first a conceptual model with 17 indicators was collected using eight expert opinions and a review of theoretical literature. These factors were then identified using the fuzzy network analysis process technique and nine of them were identified as the most important factors. To determine how the indicators affect each other and its amount, questionnaires were sent to 6 experts working in this industry after design. The results of this study showed: the index of lack of managerial support and the need for high investment are the main obstacles to the implementation of reconstruction, respectively, and also the negative opinion of customers about the reconstructed products, considering that it is a causal factor, among all causal factors. Has more.

Social commerce is one of the newest branches of e-commerce, which has increased the capabilities and interactions of customers and other stakeholders in the Internet space by using social structures and media. The popularity of social commerce structures is one of the most important reasons for progress in the field of e-commerce. Despite scattered research on this subject, comprehensive research has not yet been conducted on the various roles that these structures play in e-commerce.The purpose of this review is to investigate the important roles of e-commerce structures in social commerce. The research method in this study is a review. Library method has been used to collect data. In this article, we first describe the research conducted in the field of social business and then try to review the existing literature in this field comprehensively and systematically, and then express the role of social business. A review of the literature shows that in current social trade research, three issues of organization, advertising and word of mouth and advertising have been considered by researchers and trust, commitment, facilitation of social interactions and social support have been identified as the most important roles of social business.

Today, for various reasons, the tendency of people to eat in restaurants has increased dramatically, and this industry has found a special place in people's lives. Obviously, in today's vast market, the success or failure of any business, including restaurants, depends on customer behavior, so it is more successful for a restaurant to do better in retaining its customers and become current brand advertisers as its current customers grow and develop. In this way, in addition to increasing the customer's share of purchases (share from the customer's pocket), also improve its open share. For this purpose, this study has been designed to investigate the effect of perceived quality and perceived value on word of mouth. . This research is descriptive in nature and applied in terms of purpose and the data have been collected by survey and documentary methods. The statistical population of this study includes people who have eaten at least once in restaurants in Rasht. To determine the sample of this research, simple cluster and random methods were used to select restaurants and the available method was used to select customers. The hypotheses of this research have been tested through structural equation testing. The results showed that perceived quality and perceived value have a positive effect on satisfaction and satisfaction on loyalty and commitment. The positive effect of satisfaction and commitment on word of mouth was also confirmed. The positive effect of commitment on loyalty was also proven. It should be noted that the effect of loyalty on word of mouth has been rejected in this study.

The aim of this study is to modeling a teleworking productivity model for government employees in the Corona pandemic era. For this purpose, a review was conducted in the literature by the issues of teleworking productivity. The result indicated that, the effective factors on productivity of telecommuters can be divided into several categories: Individual life factors including: education, gender, marital status, age; Individual work factors including: individual attitude, individual control over work, work-life balance; Organizational factors: including job satisfaction, innovation, reducing absenteeism, motivation, increasing independency, increasing responsibility, organizational culture; Time factor: includes factors such as teleworking hours per week, time planning skills, reducing time spent in the organization and having free time, saving time (commuting and work breaks); Team factors: different managerial style, trust between managers and employees, special IT tools; Psychological factors: job satisfaction and happiness, health Reducing stress level; Factors related to the supervisor: supervisor trust, supervisor support; Telecommuting results Overall telecommuting satisfaction, perceived benefits of telecommuting, self-reporting productivity. Due to the continuing coronary conditions in Iran and the world, managers of government organizations can use the results of this study to improve the productivity of their telecommuters.

The history of Iranian architecture is tied to the beauty of the building in terms of elegance, climate, user needs and unique decorations. Since the facade of a building is the most influential element on the visual quality of a building, not paying attention to its integrity in the perspective of a city leads to lack of identity and ultimately instability in architecture, and this has long been the subject of architects and builders. Is busy. In Iran, however, at the same time as the Islamic Revolution and the subsequent imposed war, due to economic, political, cultural and social conditions, we are witnessing the emergence of an identity crisis in the facades of buildings, especially residential buildings. Since the Islamic Revolution of Iran is a turning point in the history of Iran, we intend to find the root causes of this crisis in the appearance of residential buildings in this period. This research is an applied research. The study method is descriptive, cross-sectional and has been done comparatively. The results show that the statistics mentioned in this comparative comparison are not unexpected. In Iran, in recent years, with the creation of a very bad and unprincipled architecture, the statistics of sustainable architecture in Iran have significantly decreased, even statistically; On the other hand, the existence of internal problems, sanctions, and lack of proper planning have led to these problems, which may eventually be answered with a few principled plans of this ingratitude to the earth.

The objective of the current study was to examine the effect of electronic banking on the behavioral intentions of consumers in banking industry. The current study is practical in term of purpose and based on data collection, data analysis, descriptive research and the method of correlation. Statistical society of the current research included customers of branches of Pasargad Bank in the city of Qom who used the electronic banking services; the convenient sample selection from the targeted type was used for selecting the sample and 110 people were selected as sample. A questionnaire was used to collect data. To investigate means of data analysis including descriptive statistics and inferential statistics, structural equation modeling (using software PLS) was used. The results of analysis of the data showed that demand performance, ease of understanding, perceived risk and perceived usefulness of the use of electronic banking of Pasargad Bank influence on consumers' behavioral intention.

Favorite corporate governance is targeted at the economic enterprise healthy life in long time.  Therefore, it is going to protect stockholders' interest against organizations management.  This research study aims at investigating the effect of some corporate governance aspects such as board structure, ownership structure and institutional investors on earning management. Therefore, data were gathered from 91 accepted companies in Tehran stock exchange from 2016 to 2020.  Employing Jones's modified cross sectional model, the researcher used discretionary accruals as an index for measuring earning management in companies.  Research hypotheses were test by one-variable analysis of regression and Pearson correlation test.  The results indicated that there is no significant correlation between board structure and earning management but there is significant positive correlation between ownership structure and institutional investors. 

Performance appraisal is one of the main tasks of any organization and one of the aspects of performance management, which has been implemented in the past mostly through the use of financial indicators. Balanced appraisal card is one of the new approaches in this field that separates organizations from six financial dimensions. Evaluates internal processes, growth and learning, and customer satisfaction. The purpose of this study is to provide a codified method for evaluating the performance of the top industries of the stock exchange, by identifying the effective indicators in their evaluation, weighting the sights and indicators with AHP technique and ranking the industries of the stock exchange using Among the techniques are VIKOR, COPRAS, ARAS. The statistical population of this research is the board of directors of stock exchange manufacturing companies. In this study, it was found that financial perspective is the most important factor and customer perspective, internal processes, employee satisfaction, learning and growth, social responsibility are the next priorities. Also, the results obtained from Aras, Vicor and Coopras techniques show that in the Vikor method, industries related to petroleum products and the Coopras method, industries related to ceramic tiles, as well as the Aras method, cement industries are most desirable.

The aim of this study was to provide a model for determining the factors affecting investment attraction in Aras Foreign Free Trade Zone in 1399. The statistical population of this study is business zone experts, professors and experts familiar with the category of free zones as well as investors. Internal and external, 120 of which research hypotheses have been examined using spss24 software. The location factor affects the investment attraction in Aras foreign trade zone. The economic factor affects the investment attraction in Aras foreign trade zone. The support factor does not affect the attraction of investment in Aras foreign trade zone. The policy factor affects the attraction of investment in Aras foreign trade zone. The rules and regulations affect the attraction of investment in Aras foreign trade zone. The management factor is effective in attracting investment in Aras foreign trade area.

Undoubtedly, the biggest concern of authorities and decision-makers in any country is macro-economic situation of the country.. Micro-businesses are a way to create an important factor for employment and entrepreneurship. In developing countries, micro firms to employment generation and income distribution play a considerable role. They also play an important role in creating more job opportunities for the population and have a high proportion of employment in their hands. The aim of this research is to identify internal and external factors affecting the sustainability of jobs created by the karafarini omid cash of gilan and the role of insurance in the stability of the business is generated by the karafarini omid cash of gilan. The research statistical society is consist of 35 experts and top entrepreneurs omid entrepreneurial fund Gilan Province. Due to the exploratory study and based on the nature and purpose, is a descriptive of the survey research. In this study to identify the most important criteria is used Research literature. to determine the priority of this study is used Multi-criteria decision-making models & fuzzy hierarchical analysis model .To analyze the obtained data is used Basic code in Microsoft Excel. The results show that internal factors than external factors have more priority on the stability of their jobs. Also The job experience, Raw material, the age of the entrepreneur, skill of human resources, business registration status, market, insurance, banking facilities, low productivity, management skills and Related Education are the ten constant priority for jobs.

Given the growing awareness of sustainability worldwide, organizations cannot ignore sustainability concerns in business. To increase business performance and competitive advantage, selecting sustainable suppliers is an important decision in the supply chain. The purpose of this research is to identify sustainable supply chain efficiency indicators based on social, economic, environmental and governance domains in the automotive industry. Initially, by reviewing the theoretical literature of the study, the four mentioned dimensions selected as the main dimensions and 44 indicators. Non-renewable energies in environmental dimension with score of 0.84, amount of trained staff in social dimension with score of 0.80, financial performance and market share and quality and product safety in economic dimension with score of 0.77 and interaction with Stakeholders and creating value for shareholders and stakeholders in governance with a score of 0.77. Now, by taking into account these indicators, managers can improve supply chain effectiveness and efficiency by targeting and formulating strategies and ultimately increasing the efficiency of the sustainable supply chain.

One of the challenges facing the world's economic leaders and policymakers today is to achieve optimal economic conditions through global economic integration. The fact is that the many benefits of global economic integration far outweigh the disadvantages, and this is not hidden from those involved. For this reason, this paper examines the nonlinear relationship between economic growth and the subtle differences between globalization and income classification: the roles of financial development and governance. The research is dedicated to model estimation by SVAR, RBF and Interacted-VAR methods, which leads to estimating statistical models and examining the results and assumptions in the target population. The results of the analysis of variance show that the share of economic growth variables in explaining the fluctuations of economic growth gradually decreases and from the fifth period onwards, the share of the variable government expenditures in explaining the fluctuations of economic growth increases. It is noteworthy for oil-rich countries that the share of government spending is lower than the market interest rate as a monetary variable in explaining economic growth fluctuations as a macroeconomic supply side variable. Therefore, it can be argued that in oil-rich countries with interest rate targeting monetary system, government spending as a monetary variable has a decisive role in explaining fluctuations in economic growth and monetary policymakers in euro countries can implement expansionary monetary policy to the extent of economic growth. Acceptable reduce.

One of the important and basic functions of science and technology parks is to help increase the innovation of established companies and make them more competitive. Considering the government's policy in the development of science and technology parks, the purpose of this study is to investigate the effectiveness of government financial support on the financial performance and success of companies in Zahedan Science and Technology Park. The present study is an applied research in terms of purpose and the approach of the research is a combination of descriptive-survey methods. The method of data collection in this study is library and field studies (questionnaire). The questionnaire was prepared in two parts and 42 items in relation to the government's financial support of science and technology park companies and the effect of government financial support on the financial performance and success rate of Zahedan Science and Technology Park companies. According to the statistical population, the sample size was considered to be 70 people using Morgan table. The results of regression analysis show that the value of ANOVA (Sig.) For the variables of direct financial support and indirect financial support in the first part and financial performance and success in the second part is less than 0.05, which indicates the existence of a linear relationship between the mentioned factors. And the efficiency of government financial support for companies. R. Square value in multiple regression analysis showed that 83.4% of corporate financial performance and 75.4% of corporate success is affected by direct and indirect government financial support. At the end of the research, suggestions are provided to improve the performance of government and companies in increasing the efficiency of financial performance and achieving the success of companies.

The need for knowledge management based on the growth of business community perception stems from the fact that knowledge is considered an important element in organizational performance and access to sustainable competitive advantage. The present study aimed to investigate the effect of the basic elements of knowledge management on the efficiency of financial affairs of Zahedan Municipality. In terms of purpose, the present study is an applied research and a combination of descriptive-survey methods. The method of data collection in this study is library and field studies (questionnaire). The questionnaire was prepared in two parts and 59 items in the form of independent variables (knowledge, management, technology and organizational culture) and dependent variable (financial efficiency) and was distributed among 100 financial experts of Zahedan Municipality. According to the average above 3 in the response of experts, there are strong research variables in the statistical population. The results of regression analysis show that the value of ANOVA (Sig.) For the variables of knowledge, management, technology and organizational culture is less than 0.05, which indicates the existence of a linear relationship between these factors and financial performance. The value of R. Square is 0.804, which indicates that 80.4% of the changes in financial efficiency in Zahedan Municipality are influenced by variables of knowledge, management, technology and organizational culture. The results show that 66.5% of changes in finance efficiency under the influence of technology variable, 56.3% of changes in financial efficiency under the influence of organizational culture variable, 51.5% of changes in financial efficiency under the influence of management variable and 36.1% of changes in financial efficiency. Is influenced by the knowledge variable.

Management is a kind of process to make work and they have lots of invest in cash and in the program of human and organization and the technology and follow and the control for the earn of propose in order to base of education and value them that it will be acceptable . the managers in one of business , decide in  leader and they have most important rule and all the time the invest in some of the issue that the most of them are very affective and the result of the corporation can be have lots of benefit and we have some of the risk in this issue and for example some of the time we have bad news in period of the time and at least this bad news can be affective that can be spread in market and stock price crash risk  can be effective in price of the goods .
Attention to this passage I this research we search about the issue that the level of the manager ability and investment efficiency and the risk of the decrease of price and the connection between financial reporting quality and stock price crash risk and in this passage we attention to the 90 companies of in Tehran Stock Exchange that it be in 1390 until 1394 and they attention to the regression and the cleverity of people that have connection by the quality and investment in the cash report and eventually in this research we try to check ability of the managers and the connection it by the quality .

The purpose of this study is to achieve the goals of profit and increase revenue and whether the amount of financial leverage of the company has a significant relationship with the net operating profit of manufacturing companies or not. The cash and net turnover of the company's transactions, which are the variables of working capital management, are used. Then, the relationships between the research variable are analyzed by implementing a regression model. The research findings show that there is a significant relationship between corporate financial leverage and net operating profit.

The purpose of this study is to achieve the goals of profit and increase revenue and whether the current ratio of the company has a significant relationship with the net operating profit of manufacturing companies or not. Cash and net turnover of the company's exchanges, which are the variables of working capital management, are used, then the relationships between the research variable are analyzed by applying a regression model. No operations of manufacturing companies.

The structure of debt maturity can be considered as an approach to address the challenge of uncertainty in the financial reporting process, which, although it has no place in accounting principles, can have a significant impact on asset valuation and net profit determination. The present study examines managerial overconfidence in choosing long-term financing. Eviews9 statistical software was used to test the hypothesis. Findings have shown that excessive managerial confidence in the choice of long-term financing has a significant relationship.

The purpose of this study is to investigate the relationship between capital structure and cash value. The statistical population of the study includes all companies listed on the Tehran Stock Exchange for which it is possible to collect information on economic value added and cash value added and market value added. , is. The sampling method is simple stratified random. Regression and correlation have been used to examine the relationship. In order to analyze the statistical data of the present study, first, data were extracted from three industries: automotive, non-metallic mineralization of chemical products, and whose financial information was published through the Tehran Stock Exchange. The relevant calculations were performed using Exel software. Then all data were analyzed through SPSS statistical software in the inferential methods section. The results showed that between the combination of capital structure and cash value added in the automotive industry and Also, there is no significant relationship between non-metallic mineral industry and chemical industry at 95% confidence level.

The purpose of this study was to investigate the effect of staff empowerment on marketing performance in Zanjan Insurance Branches in Supplementary Health Insurance considering the mediating variable of motivational stimuli. The purpose of this study is applied and in terms of method, it is descriptive-analytical in correlation with survey approach. The statistical population of the study consisted of 174 people, employees, and managers of Zanjan Insurance Branches. A sample of 120 people was selected using Cochran formula and simple random method. Data collection tool was a localized questionnaire. Validity of the questionnaire was confirmed by content validity and factor analysis (KMO = 0.725) and their reliability was confirmed by reporting Cronbach's alpha coefficient (0.910). Descriptive and inferential statistical methods were used for data analysis. SPSS software was used for descriptive and inferential analysis. The results of the research using Pearson correlation coefficient and regression analysis show that according to the research hypotheses, educational empowerment, structural empowerment and psychological empowerment influenced marketing performance. On the other hand, empowering employees through motivational stimuli has an impact on marketing performance. Finally, according to the results of the research, practical suggestions are presented.

Significant equity investment depends on the value of the expected yield is anticipated. capital assets Pricing of important topics in this section is using pricing models are possible. As the first non-conditional CAPM model by Sharp and consequently the development of the standard three-factor model of Fama and French three factors Chen, Carhart four-factor, five-factor Fama and French have been introduced in this area. The explanatory power of the model using the coefficient of determination is compared with Theil Test Sample consisting of 108 companies during 1386 to 1394 were selected. To test the hypotheses, a hybrid approach to data analysis and multivariate regression was used The results showed that the five-factor model of all models with the lowest prediction error (1.395) and the highest coefficient of determination (71.6%), so the five factors in explaining the relationship between risk and returns than its predecessor model has high explanatory power Is. Also, adding two three-factor model of investment and profitability to increase the explanatory power of the model. These results correspond with the findings of Fama and French 2015 Fama-French research impact, however, that the value factor (HML) on stock returns was not significant and was known as an explanatory variable waste.

In this research, in an attempt to define and clarify the concept of digital libraries, the issues and challenges of intellectual property rights in the development and use of information resources in digital libraries are examined and solutions provided.This is a library research, and a descriptive-analytical method has been used to study, discussion and conclude. The information needed in the research area is derived from literature sources, which has been used more than the articles in the global Internet network due to the lack of published books in this field.digitizing documents and information resources, developing and using databases, readers' rights to use information resources in digital libraries, inter-library loan using digital, and exploiting literary and artistic works of Orphan works due to Exposing violations of intellectual property rights, especially the intellectual and artistic rights of creators of the work, is creating legal challenges that require legal action to resolve them.Actions such as legal protections, technical protection, intellectual property information management system, promotion of awareness of intellectual property protection, accelerating the creation of professional talent in libraries, etc., can resolve the challenges and And achieved effective protection and support of intellectual property rights in digital libraries.

The main purpose of this study was to investigate the effect of entrepreneurial orientation, structural and human capital on the performance of entrepreneurial companies through the variable mediation of employees of small and medium-sized shoe companies in Tehran. During the second half of 1399 ". The components of entrepreneurial orientation (pioneering, innovation and risk-taking) are structural and human capital as independent variables and company performance as a dependent variable. Kirkan's innovation is also considered as a moderating variable. The statistical population of the study includes all staff members of small and medium-sized shoe manufacturing companies in Tehran. Using Morgan table, 248 people were selected as a statistical sample. The research method is descriptive survey and the method of data collection is library method and questionnaire distribution. The method of data analysis is through correlation test and multiple regression. The results showed that the components of entrepreneurial orientation (pioneering, innovation and risk-taking), structural and human capital have a direct and significant impact on the performance of companies and employee innovation strengthens the direct impact of components of entrepreneurial orientation (pioneering, innovation and risk-taking). Structural and human capital depends on the performance of companies.

E-banking, as the most important requirement for the development of e-commerce in the country, has grown significantly. The aim of this study was to identify and rank the factors affecting the tendency of customers to use Internet and mobile banking in Bank Mellat Zahedan. The present research is an applied research in terms of purpose and its type of work is a combination of descriptive-survey methods according to the nature of the research and the studied components and the approach of the research. The method of data collection in this study is library and field studies (questionnaire). The questionnaire was prepared in four sections and 63 items in the form of technological, psychological, innovative and customer-oriented characteristics of users and was distributed among 96 customers of Bank Mellat Zahedan. Due to the high average of 3 in customers' answers to the research questionnaire questions, the components are strongly present in the statistical community. The results of the analysis of dependent t-sample test showed that there is a difference between customers' expectations and perceptions of the research components and the level of expectations is higher than their perceptions. The results of Friedman test also showed that customer-oriented characteristics are more important and psychological, technological and innovative characteristics are in the next ranks. At the end of the research, suggestions are provided to improve the performance of Bank Mellat Zahedan in providing services to customers.

For companies and major shareholders, tax is one of the additional costs, so the board of directors is always trying  to minimize corporate tax by taking various methods. The purpose of this study is to investigate the effect of board  of directors, institutional ownership and capital intensity on the tax gap in companies listed on the Tehran Stock  Exchange. This research is an applied research in terms of nature, descriptive method and purpose. Because in the  present study, the variables have been analyzed using the collection of past information, it is a descriptive and  post-event study.In this research, three hypotheses were formulated and 126 companies were selected through  sampling by systematic elimination method for a period of 7 years between 2013 to 2019 and data related to  research variables after compilation in Excel software using software Ivy were statistically analyzed. The results  showed: that the criteria of the board of directors (size, independence and financial knowledge of the board of  directors) and institutional ownership have a significant effect on the tax gap but board duality and capital intensity  do not have a significant effect.

The main purpose of this study is to determine the effect of electronic services quality and electronic improvement on the loyalty of study customers among the customers of Bank Melli in East Azerbaijan Province. This research is descriptive-correlational in terms of applied purpose and in terms of research method. The statistical population of the present study is all customers of Bank Melli in East Azerbaijan Province. The type of statistical population is a large statistical population. Due to the fact that the size of the statistical population is unlimited, the formula for determining the sample size of the unlimited population has been used to determine the sample size. Due to the fact that not all people who receive the questionnaire answer the questionnaire or some of them give invalid answers to the questions Therefore, in this study, the researcher distributed questionnaires among 410 people, of which only 384 people gave complete and reliable answers to the questionnaires. The sampling method used in this research is cluster sampling method in which first East Azarbaijan province will be divided into four parts, then a questionnaire was distributed for each part so that the sample size indicates the size of the population. In this research, the data collection tool is a researcher-made questionnaire. SPSS software was used to analyze the data of this research. The results show that the quality of electronic services and electronic improvement has a positive effect on the loyalty of study customers among the customers of Bank Melli in East Azerbaijan Province.

Data mining is the process of discovering the valid, new and understandable patterns. It can be say that data mining is the process of finding patterns and correlations among dozens of data by analytical tools which leads to extract new information from a data base . Two examples of sequential patterns are as follows: "80% customers who buy a TV , they will be buy camera on the same day. Every time that stock of Microsoft Corporation falls 5%, IBM stock will be reduced during the 3-4 days." The first model helps to manage the store shelves well and the second model helps to operate in economic crisis in companies , properly . In this study, we conducted a review on the pattern extraction algorithms and then , they have studied on the basis of the historical sequence of providing the algorithms . These patterns will be divided based on two categories Apriori and FP-Growth. Then, the two - proposed algorithms GoKrimp and SeqKrimp introduced by using the least description minimum length principle i.e , the models are useful which can compress the base more and more and we call them newKrimp and finally , we observed the results on the standard data base.

Concepts such as smart products, smart objects, or physical cyber systems now have a high capacity, especially for programming decentralized production systems and fixed control. In this regard, decentralized communications, new sensor technologies, and the proliferation of simulation programs and monitoring systems have led to a large increase in data. In addition, a new method for evaluating production quality based on process signals from machine tools is proposed , Which provides current state and low level information for each production process. In this paper, in order to reuse and evaluate this data for knowledge-based process planning, an approach to collecting production data and evaluating using data mining methods has been developed. The advantages of the data mining method are suggested for process planning and are illustrated with a sample test.

Data mining is the process of discovering valid, new, useful and understandable patterns. It can be said that data mining is a process in which data analysis tools seek to discover patterns and relationships between existing data that may lead to the extraction of new information from the database. Two examples of sequential pattern are: "80% of customers who They buy TVs, they buy cameras on the same day, "" Every time Microsoft shares fall 5%, IBM shares fall 4% in three days. " The first pattern helps That we manage the store shelf well and the second pattern helps the company to function properly in the economic crisis. In this study, we first reviewed the pattern extraction algorithms and examined them based on the historical order in which the algorithms were presented. These algorithms are divided into two categories based on Apriori and FP-Growth. Then we introduced the two proposed algorithms GoKrimp and SeqKrimp using the principle of minimum length of minimum description, ie useful patterns that compress the database the most. Then we introduced our proposed method and named it newKrimp and viewed the results on a standard database.

The purpose of this study is to investigate the impact of e-marketing, perceived risk and perceived value of the customer from online shopping on the tendency to buy online in Sadad Electronic Commerce Company, owner of Eva application. To investigate the study, a sample of 385 people was made available through the Telegram channel and Instagram pages. Data collection tool was a standard questionnaire with 34 questions whose validity and reliability were confirmed and distributed among the statistical population. Data analysis was performed using descriptive statistics and inferential statistics. At the level of statistics, descriptive indicators such as frequency and frequency percentage; At the level of inferential statistics from correlation methods, structural equation modeling, path analysis has been performed; For this purpose, SPSS and LISREL software were used. The results of the analysis indicate the positive and significant impact of e-marketing, perceived risk and perceived value of the customer from online shopping on the tendency to buy online.