فصلنامه پژوهش های ارتباطی
پیاپی 104 (زمستان 1399)

Recent developments in  media have challenged the governments actions to make suitable decisions to manage their country's public opinion. One of the main issues in the field of media among experts in iran is the Policymakers' neglect of the importance of the changes that have taken place in the field of media. Iranian media is in the challenge of lacking a comprehensive framework to include the role of all actors and the scope of their activities, and needs to design and create a comprehensive and efficient system that encompasses the various components of the political, professional and administrative system. The Islamic Republic of iran needs a specific media system due to its principles based on Islam, which is reflected in the thoughts and views of its leaders. This study presented the components and characteristics of the media system based on the Islamic Revolution leaders point of views in the form of a conceptual model, using grounded theory, based on a four-dimensional model, including semantic, content, structural and contextual dimensions.

Ilam is on the way to Holy Shrines and every year, especially in Arbaʽeen, millions of pilgrims pass through this province for pilgrimage. This study was done with the aim of recognizing and being aware of the strategy of Ilam broadcasting programs in the field of Arbaʽeen pilgrimage tourism and its impact on the economic development of the province in 1397. In fact, the research was to answer the question that Ilam broadcasting with what strategies in the field of Arbaʽeen pilgrimage tourism can affect the economic development of the province? The research was conducted based on the theory of media function of Lasswell, Wright, mcquail and Howland's persuasion model to answer the questions. The research was qualitative and used theme analysis. The research population was media, economic, and tourism experts in Ilam from which selected 31 people by porpusful sampling. In three-step coding process (open, axial, and selective developed by Strauss and Corbin) MAXQDA software wae used. Three central codes were obtained from the research results "Arbaʽeen Economics Educational Programs", "Arbaʽeen Economics Informing Programs" and "Arbaʽeen Economics Advertising Programs".

The electoral slogans of the Iranian society have experienced a transformation during the first 40 years of the revolution. The purpose of this study was to analyze the content of the election slogans of post-revolutionary Iranian governments between 1979 and 2017 based on the theory of survival value and existence value of Ronald Inglehart (modernization and post-modernization expert). The research method is qualitative and data were collected from the post-revolutionary governments. The statistical population was all the slogans of the elected governments from which 12 posters were selected by porpusful sampling techniqe. The results showed that Slogans were materialistic-national values (poverty alleviation, the poor, employment, Economic justice, production boom) in the 1980s, national post-material values (Social tolerance, social justice, ethics, social norms, civic development) in the 1990s, A range of post-material, material-national and transnational values (Class equality, social development, resolving economic crises, global moral message, political culture, democratic value) in the 2000s. Their direction shifted from the lower to the middle class and finally, the composite classes (lower, middle, and high) and from the local-national level to the global-transnational level. Their common denominator was the class-economic issue (improving the socio-economic situation, eliminating poverty and unemployment, reducing the class distance of society). They experienced a kind of transition from a period of scarcity or survival values (food insecurity, economic instability and material, functional-objective needs) to assertive values or a period of developmental maturity (democratic, global, aesthetic and abstract values).

The aim of this experimental study was to compare the level of memory arousal of cognitive and emotional elements of news in students of Tehran universities. The statistical population was all male and female students in M.A. And B.A. Of universities in Tehran, from which 60 people were first selected in clusters and then purposefully. Data were collected using a questionnaire including demographic information, radio news follow-up, reminder test and news snippets. Data analysis through mixed analysis of variance test showed that the main effect of gender, follow-up and network on cognitive element memory and emotional element memory was significant. According to the results, girls pay more attention to and remember emotional elements than boys. In contrast, boys are more likely to remember the cognitive elements of the news. Channel 2 news also has more emotional elements and the girls  follows it more, while the news channel news is more cognitive in terms of elements and more attractive for the boys. In order to influence the audience, it is better for IRIB to pay more attention to this type of effects and to use the components that affect each genre correctly.

The purpose of this article was to study how the dimensions of the Ashura movement represented in tv. The analysis unit, items and statistical population, included all programs that were broadcast in from channels 1, 2, 3, 4, Amoozesh, Ofogh, Shoma and Jam–e Jam of IRIB in the first 13 days of Muharram in 2019. The sample size was equal to the statistical population of the research and all were talk show and mixed program regarding to the purpose of the research. The results showed that more than half of the studied programs (52.4%) were related to the cognitive aspects and 38.4% were related to the emotional aspects of Imam Hussein movement. Almost 10% of the their times included common items (e.g. Greetings, introducing program and expert, ways to communicate with the program, etc.). The characteristics and abilities of Imam Hussein to save man and society and the expression of moral characteristics of his family and companions were discussed 28.3% of the time. Only 4.5 percent of the expert items were associated to the causes of Imam Hussein's uprising, and this issue as an independent issue was not much considered in the programs. The historical background of the uprising in almost 15% and the events related to the movement in almost one-fifth (18.5%) of the time of programs were discussed. The reasons and goals of the uprising of imam hosein and to critique the conflicting views in this regard, which is the basis of the epistemological dimensions related to the Ashura movement, must be discussed in the future.

Succession is a way to ensure that there are people who can qualify for various organizational and managerial jobs and positions in the future. But successful planning and implementation of the succession system requires effort and equipping the organization with intelligent talent management strategies. The purpose of this study was to prioritize the factors affecting the successful implementation of the succession system in the Yazd broadcasting. To do this, the research literature was reviewed and Delphi technique was used after identifying the factors, then fuzzy TOPSIS method was used to prioritize the finalized factors. The results show that among the finalized factors, evaluation of capabilities, skills and competencies, and then, commitment to implement the succession program and implementation of a comprehensive system of performance evaluation were ranked respectively. Thus, according to the identified priority of 25 factors, policy makers and those in charge are suggested to formulate convenient and successful strategies.

The issue of population and its dimensions is the central point of any social and media system. Trends and demographic changes in Iran show that in the near future, it is possible the society will face many problems due to aging and reaching people to the old year. This article study the causal layered of key factors, underlying reasons and approaches affecting population growth and their prioritization and categorization from a media perspective. This research is applied-exploratory in terms of purpose and its method is descriptive-survey. The reliability and validity of the questionnaire were confirmed by experts and Cronbach's alpha (0.801). Based on comprehensive studies, expert panel meetings and semi-structured questionnaires, variables affecting the growth of young and dynamic population and media approaches identified and prioritized. Then the factor relationships and action were identified and prioritized using statistical analysis tests of Pearson correlation and Friedman variance. The results showed that achieving fertility rates above the level of generational succession is the most important strategic indicator for young and dynamic population growth. And 10 key factors: "not getting married", "getting married late", "delaying remarriage", "avoiding to have children at the substitution level", "divorce", "abortion", "infertility", "health pregnancy pattern", "Premature deaths" and "migration", along with 40 underlying causes, are most influential. Finally, media approaches were identified and developed by identifying 13 effective actors and 14 lines of action and planning themes for achieving population growth in Iran.