مجله مطالعات میان رشته ای ارتباطات و رسانه
سال سوم شماره 4 (پیاپی 10، زمستان 1399)

In order to trace IRIB’s influential activities inside Internet, it necessitates recognizing the future elements which are connected to cyberspaces. In this research, we have utilized “Environmental Scanning” to get on track of this recognition. This research aims to identify key elements in a competitive environment, driving forces in the external environment, and what are the default & trending factors together with uncertainties. To establish the environment scanning,2 study models namely,” PEST” & “PORTER” were applied. The first one for macro environment analysis and the second one for the competitive environment. These factors were marked & ranked via the views of IRIB experts and other related connoisseurs of the field. The process was done by measuring 2 scales of Importance & Uncertainty. A review of theoretical & experimental resources both from domestic & external origins, studying the related literature review, holding forums - taking advantage of environment scanning patterns- led us to recognize 59 factors on the whole. By ranking them, the most important trends and relatively default factors of the future which affect the activity of IRIB and the main uncertainties of Iran’s 2025 perspective, were identified. In subject matters such as liable human resources, the position of the businesses dependent on info-tech of Iran’s economy…. and the trends were introduced. Among the first 10 cases of key uncertainties, 6 were of the macro environment and 4 from the competitive environment, these were defined to show that the future is complex and competitive. Consequently, it cannot be controlled completely. Finally, it seems that IRIB should be necessarily prepared to face such a challenging future. There are suggestions proposed in this regard.

The concept of sensing social security is one of the components of quality life. The media, especially television has an undeniable role in this regard. The lack of proper television can cause social trauma & lead to crisis. Therefore, this research has been done with an approach of exploring the role of the Ilam TV network in enhancing the sense of social security among the youth in society. This research is qualitative and its statistical population consists of Ilam’s experts in the field of media & social affairs. 30 people have been chosen and by info-based purposeful sampling the necessary data was collected, then a thematic analysis was applied by MAXQDA software. To achieve this, another software (Smart PLS) was used for model making. The findings of the research show that among the extracted themes, one is collectively stressing “social security enhancement for the young adults”. In the conclusion of the research, suitable solutions for attaining the sense of social security for the youth have been proposed. Among different TV programs, genres like drama, comedy & infotainment have a higher-level role.

This research is trying to identify the effective factors in public opinion inversion. The methodology of the research is qualitative & phenomenological in category. To achieve this, 21 experts & pundits from communication, media, sociology & psychology have participated in semi-structured in-depth interviews. The findings show that the inversion of public opinion- as a multidimensional phenomenon & interdisciplinary – is dependent on its process & reactions. Factors such as weakness in information exchange, reactionary & traditional routs of official media, sensing the divide in society while ignoring real needs of the public, neglecting the persuasive capacities…. are among the most important factors in emerging of the inversion. Likewise, gaining public opinion satisfaction and maintaining it, assigning the target audience in communication process, paying special attention to persuasion issue in the process of managing the message are the factors which can prevent facing inversion if taken into consideration.

This research is an interdisciplinary study of the impact of “Philosophical Anthropology” on “Communication Theorizing” & Media Policy Making. The research is opting to survey on the fact that how paradigm shift in anthropological thought has transformed communication knowledge. To achieve this, by acquiring the methodology of library study & focus group, the manifestations of the discourse between the two mass approaches of philosophical anthropology (Nominalism & essentialism) in communication theories and media policy making were extracted. The findings of the research direct us to a new cognition of media knowledge which can be divided into two communication theories of essentialism & nominalism under the influence of anthropology. This also indicates the fact that technology and media literacy are inside the context of anthropology. In addition to that the outcomes lead us to the understanding of how dominant anthropology discourses have produced pre assumptions which have been effective in theorizing of media policy making. And, the origin of these pre assumptions have not been visible to us so far.

Presenting documentary films is a fundamental strategy for attracting an audience in order to explain the Islamic revolution discourse. The goal of this research is to recognize the competitive advantages of the Ofogh TV network in the documentary film realm. The present research is qualitative and has been done by in-depth interview methodology. The sampling mode is purposeful and the statistical population consists of 3 groups: Academics of Media & Documentary Film, Documentarists & Media Managers of Ofogh TV Network. The sample size was 12 people according to the theoretical saturation. Categorization of the obtained data in regard to the competitive advantages of the network can be divided into 3 groups of Media Validity, Structural Differentiation, and Organizational Communication. The mentioned facts are among the outcomes of the research. Effective & interactive connection with institutions outside the IRIB domain, easier fundraising & content providing, existing structure, TV schedule, and special think tank for documentary films are competitive features of this network.

Audio narrating is an element for storytelling in which it brings radio drama into life by using non-verbal sign sounds. The goal of this research is to understand the why & how of audio narrating and its application in radio drama. Audio narrating - due to being closer to expressive forms – enhances the radio drama and makes it more global. In the present research with a semiotic methodology and by using the “Hero’s Journey” archetype suggested by Christopher Vogler, 5 drama pieces namely: “Life…and Nothing More”, “Earth’s Future”, “Iraj Legend”, “Aqua Alta” & “Elegy”, have been analyzed. By categorizing music codes, effects, silence, editing, and the manner of uttering speech in the aforementioned dramas, the research tries to survey each sound image and its interrelation with other signs. The findings of the research recount that organizing a complete story (based on Vogler’s archetype) becomes feasible without using speech and only by audio narrating. Sound editing in radio dramas can have several functions such as flash-forward, change of a situation, and passage of time. Likewise, music can have narrative functions; it can control the rhythm of narration while building up atmosphere and characters. To provoke suspense, control the rhythm of action and prenominating events in a radio drama can be achieved through silence. Modes of uttering speech can also help to evolve characters and push the story forward while conveying the change of time. Sound effects, too, have narrative functions in radio drama.