فصلنامه علوم مدیریت ایران
پیاپی 59 (پاییز 1399)

The purpose of this study is to identify the indicators and components of trust in order to explain the model of trust institutionalization for Iranian public organizations. The present research is basic from users and audience dimension, exploratory from purpose dimension and cross-sectional from time dimension. Data collection technic is mixed method. Data were collected in the qualitative section through semi-structured interviews and in the quantitative section through a questionnaire. The interviews with 15 experts and thematic analysis resulted in 50 components. We, used a two rounds Delphi technique to validate the components and refine the indicators. We also used the content validity method to evaluate the validity of the research instrument in the qualitative phase of research and the retest method to assess its reliability. In the quantitative phase, face and content validity were used and data were analyzed by ratio test technique, confirmatory factor analysis and structural-interpretive equation method. The result of the research is a design of a model for institutionalizing trust in public organizations, which includes 9 main components and 49 indicators.

The joining of consumers to online brand community provides the brand managers with potential opportunities offered upon extensive interactions and establishing strong emotional relations between the firms and customers. A review of the studies performed so far show that the research on the importance of the joining of consumers to Online Brand Community, as a first step toward having them engaged with the brand, is by far inadequate. Therefore, the aim of the present work is to fill in this research the gap and identify the factors hindering the virtual relationship between the firms and their customers. The required data was collected via a qualitative approach based on thematic analysis, purposive sampling, and interviews with 12 consumers of three internet service providers (Shatel, HiWeb, and Sabanet). The data was then, coded and analyzed, and the network of the extracted themes was developed. The main themes identified in this research included negative consumer’s attitude toward the social networks, the product type, preference of the company’s interests over the customer’s interests, lack of the customer’s awareness of the presence of the company on social networks, less than enough involvement of the consumer with the product, the consumer’s dissatisfaction with the brand, provision of alternative services, inappropriate image of the Online Brand Community, devaluation of the other members’ information, and failure to offer attractive financial incentives.

In the first two decades of the 21st century, the world has witnessed an epidemic of severe respiratory syndromes such as Zika virus, Ebola virus, yellow fever and corona virus. Given the current high mortality rate and the high potential for the corona virus to spread, and because of its overall impact on communities, there is a broad consensus that the corona virus is the greatest challenge to humanity since world War II. Corona virus has raised countless questions at all levels. Therefore, the present study aimed at identifying the components of macro-social capital to deal with the consequences of Corona virus. We studied the research literature using a qualitative meta-synthesis analysis method. The statistical population were articles and reports on corona virus that was published in 2020. The databases included “Science”,“CdC”,“Pubmed”, “Elsevier”, “wiley”, “medRxiv”,.The method of data analysis was open coding, that focused on selected articles concerned with corona virus. The initial codes were extracted, which were classified into 86 basic codes,15 concepts and 5 categories. The results indicate that the five  categories of macro social capital that has to be dealt with as  outcome of the corona virus are ‘social system efficiency’, ‘global solidarity’, ‘health system efficiency’, ‘economic  system efficiency’, ‘political system efficiency’

The main purpose of this research is to present   a model for customer purchasing decision-making based on the sensory and experiential marketing approach. In this mixed method research, we, first  collected data by interviewing 20 academics, managers and marketing experts. In this phase of the research, we used grounded theory for analysis of interviews. For quantitative phase, 384 consumers who had at least one experience of online purchasing from online shopping sites in Iran participated in the research. We used structural equation method and SMRT PLS software.to analyze data. The results revealed that causal factors (customer's purchasing decision, sales promotion, and service functioning quality) affect the contextual conditions (experiential marketing and sensory marketing) and strategies (multiple value-creation for customers) as well. Also, the customer's perception and expectations of the service is the first priority among the sub-criteria of the customer's purchasing decision. Furthermore, contextual conditions affect the focal condition (understanding customer's expectations of the service and its provider) and strategies as well. Also, the focal conditions affect the strategies and the strategies affect the outcomes. Therefore, experiential and sensory marketing can have a significant impact on the customer's purchasing decision.

In today's competitive environment where the survival of organizations depends on the quality of decisions and the performance of stakeholders, performance management plays an important role in improving the performance of organizations. Economically, banking system performance is a major instrument in the growth and development of business banks that could lead to economic prosperity of the society. This article aims to design and test an integrated employee performance management model in Iran’s state-owned banks. This mixed cross-sectional study is exploratory in terms of purpose, and from audience dimension ranks as applied research. method. We collected data through a semi-structured interviews with 11 university professors and experts who had managerial experiences in Iranian state-owned banks. We used a purposeful sampling for this stage. Using the Maxqda 2020 software for interviews, we found 5 main categories, 15 sub-categories and 112 basic themes. In the quantitative stage of our research, we distributed a researcher-made questionnaire among 380  employees of Iranian state owned banks. At this quantitative stage we used confirmatory factor and structural equations analysis. The results show that the proposed integrated employee performance management model for Iranian state-owned banks has tree dimensions of goal setting, coaching and process, 5 sub-categories and 23 significant indicators that have been discussed in detail