نشریه مطالعات رسانه ای
پیاپی 49 (تابستان 1399)

This article is conducted by leveraging Fairclough’s framework for Critical Discourse Analysis to analyze the representation of Iran’s political context from 1991 to 2001 in the movie, The Dead Wave (2001) written and directed by Ebrahim Hatamikia. The criteria for choosing this particular movie was its wealth in representing Iran’s political, social and ideological conditions. After reviewing the present wings and political groups at the years leading to the time of production of this text, this research will attempt to determine the movie’s position towards their competing discourses. Disregarding some aspects of the movie in the analysis process (such as images, music and tones of dialogues) due to practical limitations, after extracting discourse types (and their interpretation of situational and intertextual contexts) from the dialogues of the characters of the Dead Wave and their actions in the story and then explanations of these discourse types in respect of power relations in the time of production of the text, It has been claimed that this movie by reminding the history of involvement of the US government in Iran-Iraq war and especially shooting down the Iranian passenger aircraft of flight 655, with criticizing the performance of the then-current administration in foreign affairs and the alteration of position toward that country and the subculture and actions of the Iranian young generation, defends the dominant idealism from 1981 to 1991 in Iran and the traditional values of this country.

Abstract Media ethics is a crossroads of ethics and media science or mass communication. Professional ethics has now moved from traditional media to new technologies such as social networks. This research was conducted with the aim of reviewing the comparative observance of professional ethics in the news of the year leading up to the 1396 presidential election on social networks. The method of conducting research has been quantitative content analysis. The statistical population of this research included Isna and Iran channels (Moderate), sharq and Aftab News (Reformist), Tasnim and Fars (Orientalist). Of each channel, 115 news outlets were selected for the period of the year leading up to the presidential election of 1396 and examined for 12 indicators of professional ethics. Data were analyzed using two-dimensional tables and chi-square test. Findings of the research showed that the coping styles of escalation of differences, observance of personality assassination and the use of words and conflicting words of social preferences, observance of respect, observance of independence, fairness and impartiality, observance of answering questions of public opinion, observance of accuracy, observance of legality Respect for national interests, respect for global values and diversity of cultures, respect for criticism and offensive use of photographs, films and texts in comparable telegram channels (principled, reformist, and moderate) in terms of content of difference The National Coherence and National Solidarity Index is not significant in comparable telegraph channels. The three (fundamentalist, reformist, and moderate) have a significant difference in terms of content.

Social media are considered as a Web 2.0 service, which has drawn the attention of the public and became global. Information flows, and the relationships between individuals in such platforms are realized and could become a prerequisite and a fertile ground for paying attention to entrepreneurial opportunities. It is expected to see dramatic growth in entrepreneurship development due to providing entrepreneurs with such opportunities. This paper aims to investigate the impact of social media platforms on entrepreneurship development, considering the moderating role of digital technologies and social norms. This research is applied in terms of aim, and also is considered as a descriptive-correlational research. The researcher-made questionnaire was used to gather the data, and a sample of 115 entrepreneurs who were in Tehran was surveyed using a non-random sampling technique. The gathered data was analyzed by Smart PLS software. As the Cronbach's alpha of all the constructs were more than 0.7, and the AVE value was more than 0.5, we ensured the research tool's reliability and validity. Findings revealed that improvement of social media platforms, social norms and digital technologies could positively affect entrepreneurship development on social media platforms. Besides, in addition to the direct impact, entrepreneurship on social media platforms was mostly affected indirectly, through social norms. Therefore, this research could be used to develop entrepreneurship on such platforms, by who use a certain level of digital technologies.

Many domestic and foreign companies have invested in this area. With this description, the question arises: what is the model of measuring the effectiveness of commercial advertising of Iranian companies engaged in the production of health products on Instagram? first the literature of researches were studied and the initial model (including the dimensions and components mentioned in previous research) was extracted, then Initial interviews were conducted with experts and the initial model was modified. After these two steps, the questionnaires were distributed among 10 experts(were selected through purposeful sampling) in the field of advertising, management, digital marketing and health product advertising in two rounds. The results of this study show that in order to measure the effectiveness of advertising on Instagram, four dimensions can be assessed including ad-related dimensions evaluation (including 6 components), evaluation of target-related dimensions of the advertising community (including 9 components), and dimensions related to advertising. Brand (including 9 components) and Instagram-related dimensions evaluation (including 3 components) were emphasized. Among the different dimensions, the most important were related to advertising and media (4.9 out of 5) and the least related to brand (3.7 out of 5). In addition, the weight of each of the 27 components is determined by the reviewers. At the end of this research, given the specific situation of using Instagram in Iran, suggestions have been given to business owners and companies to be more successful in this field. 

The aim of this study is to use the knowledge of professors who in recent years have been tasked with teaching Persian to non-Persian students to recognize their attitudes towards different approaches to teaching Persian to non-Persian students. The importance of this research stems from the need to improve Persian language teaching methods and, as a result, to expand Iran's cultural sphere of influence outside the country. The statistical population are professors who have been teaching Persian language abroad for many years. This research was conducted using the “Q” methodology, thus, after examining the different approaches to educate Persian language to non-Persian students, a questionnaire with 50 items was prepared and given to all professors in the statistical population in total. The data was analyzed by a computer program and it was concluded that teachers believe in a “communication approach” to teach foreign language. According to this approach, the presence of the teacher in the class as an active member, promotes their motivation and using teaching aids, is a must for educating non-Persian language. In communication approach, focus is on the ability to communicate, and this ability means that the learner can use language to communicate successfully and effectively. The results also showed that from the point of view of experienced teachers, starting language with reading and writing skills, relying on teaching grammar rules and relying on learning Vocabulary is absolutely, forbidden in teaching Persian to non-Persian speakers.

This article is a translation of "designing conceptual articles: four approaches". As a powerful means of theory building, conceptual articles are increasingly called for in marketing academia. However, researchers struggle to design and write non-empirical articles because of the lack of commonly accepted templates to guide their development. The aim of this paper is to highlight methodological considerations for conceptual papers: it is argued that such papers must be grounded in a clear research design, and that the choice of theories and their role in the analysis must be explicated and justified. The paper discusses four potential templates for conceptual papers – Theory Synthesis, Theory Adaptation, Typology, and Model – and their respective aims, approach for using theories, and contribution potential. Supported by illustrative examples, these templates codify some of the tacit knowledge that underpins the design of nonempirical papers and will be of use to anyone undertaking, supervising, or reviewing conceptual research. Theory Synthesis, Theory Adaptation, Typology, and Model – and their respective aims, approach for using theories, and contribution potential. Supported by illustrative examples, these templates codify some of the tacit knowledge that underpins the design of nonempirical papers and will be of use to anyone undertaking, supervising, or reviewing conceptual research.

Today, virtual social networks have become an integral part of the daily lives of the Iranian people. The activities of people in this network and their daily lives, which are meaningful through presence and communication with others in these networks, are the subject of study in this study. It may not be outrageous to view Facebook as a city where users live as citizens. How the daily life of the residents of this city goes, what interactions and connections the citizens of this virtual city have, what is their leisure and entertainment in this virtual city, etc. can help us to get to know it better. The aim of this study is to understand the components of daily life on the social network Facebook and its relationship with the membership of users in this network. To achieve this goal, the qualitative method of virtual anthropology has been used in a virtual field consisting of 300 Facebook social network users. Data collection was done through participation, online viewing, and in-depth and in-depth interviews. The research findings show that the components of daily life of users in this network include display and implementation, multiplicity and fear of getting lost, ordinary narration to the current official narrative, desensitization of red lines. These components are a view of the daily life of Iranian users. And the current culture in the Facebook space of Iranian users is in the period of this study.

Writing from the Promised Imam is one of the hardest to pen, Because it is difficult to portray a savior who is supposed to do justice not only between a group, a race, a continent, a continent or a particular culture and language, but also between the worlds. On the one hand, taking care of her sanctuary and, on the other hand, achieving what is best for her personality, with all its characteristics, requires that we move forward in this field with obsessive-compulsive disorder. In a situation where the enemies of the truth want the Promised One, which is the manifestation of beauty, to be introduced as a ugly lie, the true scholars must introduce the truth as it is. Discovering the right way of depicting Imam Mahdi (as) is not only a necessity but also a fundamental thing that shapes our future and that of our generation. This research, first analyzes the prominent works of Mahdavi with the method of discourse analysis, Then, by analyzing the theme of verses and narrations, and interviewing the experts and analyzing the theme of their views, we combined the above concepts and then re-analyzed the theme and from the result of this action, we expressed the desired imaging strategies of Imam Mahdi in the media.