Annals of Applied Sport Science
Volume:7 Issue: 3, Autumn 2019

Sport financial sponsorship can offer sport marketers the opportunities to address new audiences and enhance brand equity and companies’ performance.

The purpose of the current study was to develop a model for the role of sport financial sponsorship on brand equity of Yazd ceramic and tile companies.

The current study was conducted with a survey method. Standard sport financial sponsorship and brand equity questionnaires were used as measurement tools to assess the subjects. Data analysis was conducted both descriptively and inferentially.

The results of the data analysis revealed that sport financial sponsorship has a significant positive effect on brand equity, and brand equity, in turn, has a significant positive impact on companies’ performance.

It seems that due to the nature of the exercise and its effectiveness in promoting the sponsor company, it has a positive influence on developing brand equity of companies. It was found that proper behavior of members of the board of directors of companies towards their brand facilitates this process.

Nowadays, employeeschr('39') use of social networks at the workplace is increasing, which creates opportunities and challenges.

The current study aimed at investigating the negative consequences of the use of social networks at the workplace from the viewpoint of the employees of the sports and youth departments.

The current descriptive survey was conducted on Golestan Province Sports and Youth Department consisted of 220 employees as the population. The sample was the randomly selected 141 employees based on the Cochran formula. The study employed some questionnaires to collect data, using social networks at the workplace by Barker et al., Job inattention by Zwarun & Hall, lack of time management by Landers & Callan, and ostracism of Chung & Kim. To analyze the data and identify the effects of research variables, structural equation modeling was used with the PLS software.

The obtained results showed that the application of social networks at the workplace had a positive and significant effect on job inattention (β = 0.42, t = 9.33). The effect of using social networks at the workplace on the lack of time management of staff was also positive and significant (β = 0.33, t = 12.94). Finally, the positive and significant effects of using social networks at the workplace was confirmed on the ostracism (β = 0.84, t = 66.98).

According to the results of the current study, it can be concluded that the application of social networks at the workplace can have negative consequences. It is recommended that specific rules be employed regarding the use of social networks in the organizational environment of sports and youth departments.

Simultaneous tiredness of two or more muscles around a joint can be defined as coordinated fatigue (co-fatigue) and might occur between agonist and antagonist muscles, and vary according to the level of sporting activity levels or gender.

The aim of this study was to determine the levels of coordinated fatigue in agonist and antagonist muscles during squat-press exercise.

Twenty athletes and twenty sedentary subjects participated in the study. Surface electromyography signals of the rectus femoris, vastus lateralis obliquus, biceps femoris and semitendinosus muscles were recorded at the squat press position for 15 seconds during isometric contraction. Measurements were repeated five times and a 2-minute rest period was allowed between repetitions. After erroneous EMG elimination, movement artefacts were removed by using a 20 Hz high-pass Butterworth filter. Then, as a well-recognized fatigue index, the median frequency (MF) of each filtered middle part of the EMG signal (5 to 10 s. of contraction) was calculated, given that it is known that the MF decreases during isometric contractions. Finally, each MF-based co-fatigue index was calculated by dividing the mean RF and VLO median frequencies by the mean ST and BF median frequencies. The cumulative co-fatigue values of “male vs. female” and “sedentary vs. athlete” comparisons were performed by using a two-sided Student t-test with a Bonferroni correction.

There was a statistically significant (Bonferroni corrected p-value < 0.05) difference between the mean female (1.57 ∓ 0.53) and the mean male (1.23 ∓ 0.17) co-fatigue values, while there was no statistically significant difference between the mean co-fatigue values of sedentary (1.51 ∓ 0.52) and athlete (1.29 ∓ 0.27) subjects.

The offered co-fatigue indices might be useful for other sports, physiotherapy and related areas if sufficient scientific proof is accumulated.

To effectively response to environmental changes and gain a competitive advantage, sports manufacturing companies should invest in human capital.

The study aimed at examining the effects of human capital on technological innovation capabilities in Iranian sports manufacturing companies.

Conducted applied research and the survey. Data were collected using standard questionnaires in human capital and technological innovation capabilities. The reliability of the questionnaires was 0.81 and 0.85, respectively. The study was conducted on 546 employees from 77 sports manufacturing companies. To evaluate the research hypotheses, structural equation modeling based on partial least-squares method was used.

The study results indicated a significant impact of brand associations on brand equity and brand citizenship behavior; human capital also had a significant impact on technological innovation capabilities. According to ranking results, the three main features of the human capital of sports manufacturing companies respectively were skills and expertise, knowledge, and experience.

The main factors can significantly affect the development of human capital and technological innovation capabilities in Iranian sports manufacturing companies.

Fair distribution of sports facilities is very effective in the tendency of citizens to exercise. Therefore, the distribution of sports and recreational facilities in cities should be carefully and scientifically explored.

The purpose of this study was analytical review of fair distribution of recreational and sport services in the city of Mashhad by using Topsis model.

The present research is a descriptive-analytical research, which is applied type that has been surveyed data collection. The statistical population of this research is the referrals of sports halls under the supervision of the Sports and Youth Organization of Mashhad, and Mashhad municipality and their totalnumber is 25,000 and according to the Morgan table, 341 people were selected from the Sports and Youth Organization sport halls and 347 from the halls under the supervision of the municipality were selected as the statistical sample. The data gathering tool is a researcher-made questionnaire that measures fair distribution. The validity of the research tool was verified by ten sports management professors and its reliability was calculated by Cronbachchr('39')s alpha of 0.785 and indicates a high reliability of the research tool. Topsis method was used to analyze the data.

The research findings showed that in Mashhad, in addition to building sites, regardless of the fair distribution of urban areas, facilities were also unfairly distributed (Zone 1 ranked 0.9995 and Zone 6 ranked 0.8226.

In order to develop and expand the city of Mashhad, there is a strong need for proper decision making and fair implementation of urban projects and the equitable deployment of sports equipment in Mashhad, as well as fair distribution of them in the 13 areas of Mashhad.

Physical activity (PA) is a keystone of diabetes management, but although self-exercise is beneficial, supervised exercise (SE), adapted to individual characteristics, and is more effective.

The main research goal is to compare SE patterns among diabetic and non-diabetic Portuguese adults.

A total of 484 participants (85 diabetics, 399 non-diabetics), aged 41-90 years old (mean=58.9; SD=11.9) were interviewed. PA level was assessed using short form of the International Physical Activity Questionnaire. Attendance in different SE programs was evaluated across three kinds of PA programs providers: gym/health-clubs; swimming pools and other club/ sports facilities. Itens like Barriers to Exercise; Intention to participate; Importance of the structure and PA information sources were also evaluated. Independent t-tests were used to examine the difference between the group means, and Levene’s test was used to check the homokedasticity of the groups’ variances.

PA level of diabetics (32% low; 25% moderate; 44% high) and non-diabetics (29% low; 33% moderate; 39% high) display no differences. 90% of diabetics do not attend SE. The main barrier for diabetics’ non-participation is the perception that the exercise is not adequate to their health. Doctors are the preferred information source for diabetics and they rely less on information provided by the Internet, with may impair on-line campaigns.

Promoting exercise in diabetics should shift the focus from "promoting physical activity" to "promoting SE".

Teachers including university professors insist on keeping up to date with the updating of studentschr('39') information and developing their scientific potentials, through use of diverse teaching strategies.

Identifying on the brain dominance and the hypocritical personality for students, knowledge effect SWOT and Kaizen strategy in the brain dominance and the hypocritical personality for student and knowledge the strategies which achieve more development in the brain dominance and reduce the hypocritical personality for students.

Two methods were used the descriptive method in measurement of the brain dominance and hypocritical personality, and the experimental method to determine the effectiveness of using the SWOT and Kaizen strategies in developing the brain dominance and reduce the hypocritical personality with fourth stage students in Faculty of Physical Education and Sports Sciences, sample of the research 60 students and duration of the procedures 14 weeks.

The SWOT and Kaizen are of the important strategies. Teachers should use it with their students to learn and develop brain dominance and reduction hypocritical personality for students.

Brain dominance and hypocritical personality is centered within the moderate normative level of the students, SWOT and Kaizen strategies play a small role in development of the brain dominance and effective in reducing the hypocritical personality for students, there is no difference between the Kaizen and SWOT strategies in developing the brain dominance and a SWOT strategy is better than Kaizenchr('39')s strategy for reducing studentschr('39') hypocritical personality.

Given the importance of English a global language and one of the four official languages used in FIFA, it is essential to acquaint students who are specialised in Physical Education with English sport terminology.

This study aims to determine the knowledge level of physical education students in Saudi universities’ faculties and departments in relation to English sports terms. A survey was used to collect the relevant data from the participants.

The study sample consisted of 600 students, who were selected using stratified random sampling during the academic year 2013-2014. The results indicate that the average percentage of correct answers was only 8.58%.

The results also suggest that there are statistically differences for study variables related to students’ performance. Those students who actively play sports performed better than those who do not. Moreover, those students who have at least one non-Arab parent performed better than students who are of Arab parents. The researchers also found that graduates of international schools outperformed their private and public school peers. Finally, fourth year students achieved higher results than the more junior ones.

The paper concludes with recommendations to review our language policy in general and to consider the addition of a unit or a chapter specific to English sports terminology in the curriculum to be taught to students in lectures. The researchers also recommend using and developing this test as a standard to determine the level of students’ proficiency and the extent of their knowledge of English sports terminology.