نشریه مدیریت کسب و کارهای بین المللی
سال چهارم شماره 1 (پیاپی 13، بهار 1400)

Purpose – This meta-synthesis aims to building theory out of primary nation branding’s qualitative case studies that have not been planned as part of a integrate multisite effect in the form of a multilevel model.Design/methodology/approach – This study was conducted by the meta-synthesis method to generate theory from qualitative case studies in nation branding literature. The authors retrieved 987 research papers from databases, of which 38 paper were used for meta-synthesis purposes. Each sample of current reported one or more cases, that were analyzed separately.Findings – The results showed that case studies on the field of nation branding at two levels of people and government have examined the influential, processual, and output factors of nation branding, and there are also two categories of tangible and intangible assets for nations that influence the nation branding process and are influenced by popular and governmental factors. the government is responsible for planning and implementing the nation branding, and finally the peoples and assets factors of a country influence nation branding processes.Originality/value – First contribute of this research is our systematically review of case studies in the domain of nation branding that have been published and identify the levels and factors involved in the literature of nation branding. The second contribute of these studies is indicate key nation branding variables in the multilevel conceptual framework using the meta-synthesis method.

One of the important factors affecting consumer behavior is the country of origin of the product. This component is actually composed of several different dimensions, including the country of origin of the parts and the country of design. On the other hand, language represents the country from which that language originated. The purpose of this study was to investigate the effects of country of origin and brand name dimensions on attitude and perceived prices on 296 scenario-based questionnaires distributed among women present in home appliances stores in Amin-Hozoor- Bazar in Tehran Then, sing general linear modeling (GLM), results showed that respondents' attitudes toward the vacuum cleaner product were directly related to the country of origin of parts and design. if country of origin of design and parts is South Korea, attitude is more positive than when the country of origin of design and parts is Iran. The country of origin of design also has a direct effect on the perceived price of the vacuum cleaner product. Similarly, the two variables of country of origin of design and parts simultaneously have a direct effect on perceived price; If the country of design of the vacuum cleaner is Iran, then if the country where the parts are produced is also Iran, that vacuum cleaner is considered more expensive than the vacuum cleaner produced in South Korea, and vice versa. There was also no significant relationship between brand name language and research dependent variables namely attitude and Perceived price

Today, due to the growing importance of internationalization in a highly dynamic and competitive environment, companies need to identify and strengthen those capabilities that have the greatest impact on the success of their international performance. So; the main purpose of this study is to use the perspective of dynamic capabilities and identify the impact of these capabilities on the selection and application of internationalization strategies in Marjan Tile Company. This study, which is a mixed method, first in the qualitative part using semi-structured interviews to identify dynamic capabilities in three dimensions: identifying environmental opportunities, exploiting environmental opportunities and maintaining a competitive position used and 6 main internationalization strategies in Marjan Tile, which include: direct exports, indirect exports, licensed production, the Internet, international joint ventures, and agency licenses; Then, in a quantitative section, with the help of questionnaires and library studies, the effect of dynamic capabilities on internationalization strategies was investigated; Thus, in the descriptive statistics section, the statistical indicators extracted from the questionnaires and in the inferential statistics section, based on the described data, they have been analyzed in the form of research questions. Finally, comprehensive results of the status of dynamic capabilities, the status and importance of each internationalization strategy, as well as an integrated conceptual framework of the impact of each dimension of dynamic capabilities on the adoption and success of each internationalization strategy are presented in the study.

in the industry 4.0 the emergence of major technologies such as artificial intelligence and the Internet of Things has led to widespread changes in business models, with banks having a larger share of these developments. Despite the research done to change the business model in the Fourth Industrial Revolution, the issue of change in the banking supply chain in the industry 4.0, has been almost neglected.Therefore, in this article, after reviewing the research conducted in this field, in order to identify the influential variables and understand the existing relationships, using a fuzzy dimatel technique and system dynamics modeling approach, a dynamic model is presented, which with Drawing Circular diagram to help better understand the role of the industry 4.0 on the supply chain of banking services. The results show that the connection of new actors to the supply chain of banking services, cooperation between organizations, systematic sharing of customer information between partners, investment in the IT department of the bank and development of digital banking infrastructure by the central bank, respectively, have the most impact and trust. Through perceived usefulness and supply chain stability, it has the greatest impact on the model of the impact of the industry 4.0 on the development of digital banking.

Data-driven marketing as a strategy for studying customer behavior based on metadata analysis will help to predict their behavior and increase the rate of return on investment. Many Iranians, especially young people, are users of various social networks and Internet sites and are exposed to advertisements on these networks. In the present study, 446 students of Tehran universities and their relatives who are users of the Instagram social network were surveyed based on the survey method and the available sampling method and snowball. For this purpose, a conceptual model based on consumer opinion has been used regarding the main factors influencing the increase of clicks in personalized online advertising. The research findings indicate that the consumer decision to click on the ad is made based on variables such as previous familiarity with the brand, visual appeal, mental engagement with the product and the quality of information for the consumer. Hence, trust in the processes of visual appeal and information quality plays a mediating role and therefore affects the will and decision of users to click on the ad. Privacy and the consumer's concern about non-compliance will increase his mental involvement about the product and reduce the consumer's confidence and decision to click. According to the research results, although accurately personalized advertising has higher goals in mind, it may negatively affect consumer privacy concerns and in fact lead to the weakening of their goals.

The crisis caused by the Corona virus and its countless consequences have led to an increase in staff telecommuting activities. In such an environment, knowledge management is one of the most important tools to improve the quality of telecommuting activities. Accordingly, the study of antecedents affecting the increase of employees' desire for knowledge management can be effective in this field. The purpose of this study was to investigate the effect of motivation for knowledge management and continuous learning on the desire of virtual employees to manage knowledge in the corona crisis with emphasis on the moderating role of openness to change. The present study is applied in terms of purpose and in terms of data collection in the field of descriptive survey studies. The statistical population of the study consisted of Employees of clothing export companies in Tehran province who have had telecommuting experience in the past 6 months, using a simple random sampling method using the Cochran sampling formula, 235 people as a sample. Were determined in this study. The data required in this study were collected using a questionnaire based on a 7-point Likert scale. Data analysis was performed using structural equation modeling with partial least squares approach using smart-pls software. The results showed that management motivation for knowledge management and continuous learning affects employees 'desire for knowledge management, but the moderator role of openness to change in the impact of continuous learning and motivation for knowledge management on employees' desire for knowledge management was not confirmed.

The purpose of this study is The Impact of Consumer xenocentrism on the Purchase intentions Foreign Products: An Analysis of the Role of the product-Country Image and Brand Attitude. This research is a descriptive survey and correlation based on the applied purpose and based on the data collection method. The statistical population of the study is foreign clothing consumers in Mashhad. The statistical sample of this study is 220 foreign clothing consumers in Mashhad (based on 4-10 number of questionnaire items) And statistical data collected during the first 6 months of 1399 by voluntary non-probability sampling method. The measurement tool in this study was a questionnaire with a five-choice Likert spectrum and included 22 items. Also, to determine the validity, content and structure validity was used, and for reliability, Cronbach's alpha was used, and the obtained value is confirmed. For descriptive analysis of data from SPSS software and to test hypotheses using structural equation modeling (SEM) with the help of Amos software are analyzed Has taken. Research findings show that consumer xenocentrism has a significant effect on the Purchase intentions Foreign Products. The product-Country Image also mediates the relationship between consumer xenocentrism and the Purchase intentions Foreign Products, Finally, brand attitude mediates the relationship between consumer xenocentrism and the Purchase intentions Foreign Products.

The development of non-oil exports is one of the policy priorities in order to achieve balanced and comprehensive development in oil producing countries. Meanwhile, the development of entrepreneurial space by reinforcement the innovative approach to economic activities and transforming new knowledge into new goods and services, can lead to a competitive advantage in global markets and and the development of non-oil exports. So, in this regard, the present study attempted to determine the effect of entrepreneurship space on non-oil exports in developing and developed selected countries during the period 2013-2017. For this purpose, the research model is estimated using panel data and generalized moment method. The results showed that indicators of entrepreneurial overall, entrepreneurial attitudes, entrepreneurial abilities and entrepreneurial aspirstions as an alternative to entrepreneurial space respectively with coefficients of 0.31, 0.23, 0.29 and 0.34, affecting on non-oil exports. Also, the control variables, including GDP per capita, real exchange rate and openness of the economy, respectively with coefficients of 0.41, 0.14 and 0.17 affecting on non-oil exports.

In recent years, international sanctions have restricted financial and banking transactions in international financial systems, which have led to the failure to return foreign exchange earnings. Under sanction situations, exporting and returning the earning into the country is the country's top priority in international trade. The use of cryptocurrencies can be a good platform for overcoming financial and banking sanctions. The purpose of this research is to identify the facilitation indices needed for the use of cryptocurrency in international transactions to overcome financial and banking sanctions. For this purpose, the three-round Delphi study is used to elicit expert opinions. Kendall’s W coefficient was calculated to identify the concordance of experts’ opinions in determining the indicators. The statistical sample of this research includes twenty-one experts from industry experts, academic members and IT specialists. Six indicators were identified and prioritized including legislation of cryptocurrency regulations, creating software and hardware, creating national cryptocurrencies, promoting use of cryptocurrency, and support for cryptocurrency mining. The indicators presented in the research can help Iran government and sanctioned international businesses to overcome financial and banking sanctions.