نشریه تعاون و کشاورزی
سال دهم شماره 37 (بهار 1400)

Develop the concept of corporate social responsibility and increase quality in the body of products and services. The purpose of this study is to investigate the effect of corporate social responsibility on financial performance of companies mediated by customer orientation and job satisfaction and adjusting the quality of services. The present study is applied in terms of purpose, descriptive-survey in terms of nature and method. To test the hypotheses, a questionnaire consisting of 21 questions arranged according to the Likert 7-choice spectrum was used. The statistical population of the study includes 1767 personnel of rural cooperatives in Fars province. The sample size of 316 people, which was selected based on Krejcie and Morgan table by relative stratification method, was calculated using CSS software, Cronbach's alpha coefficient and confirmatory factor analysis was used to evaluate the validity of the structure using Lisrel software. In order to analyze the findings, the path analysis model was used, to analyze the mediating variable, the Sobel test was used, and to analyze the moderator variable, the modified multiple regression test was used. The results showed that corporate social responsibility, customer orientation and job satisfaction can have a direct and indirect positive and significant effect on financial performance. In order to investigate the role of mediator variable, we used Sobel test and moderator variable, multiple regression test the results indicated that Customer-centric and job satisfaction play a moderating role and service quality plays a moderating role in the relationship between other variables.

In the last few decades, along with the wave of structural adjustment and privatization of neoliberal policies of the ninth government in Iran, one of the policies and strategies in the field of agricultural development and its related cooperatives was self-regulation. The purpose of these policies has been announced in the institutional texts, statutes and organizational rules and regulations, reducing the government's role, increasing the participation and decision-making power of the local community, and empowering the production cooperatives. The purpose of this research is to study the consequences of this policy in rural production cooperatives in Kurdistan province. On this issue, the present study deals with theoretical and conceptual support of neoliberalism in the field of economics and management and the methodology of the Institute of Ethnography of Dorothy Smith to discuss the present subject. In this research, a critique of the autonomy of the production cooperatives is discussed in order to identify the policy of self-regulation. Then, using the temporal analysis, the interviewed interviewer's experience (the components of production co-operatives: CEO, board and member farmers) is discussed. The number of interviewees in this study was based on the theoretical saturation technique of 34 people, with all of them having a deep and semi-structured interview. The results of this research indicate that rural production cooperatives in Kurdistan province, in addition to social, cultural and managerial problems and after the implementation of self-regulation policy, have been involved with other problems caused by self-regulation shock, self-governing autonomy and abolition of state support.

The aim of this paper is to study the effect of green marketing strategies on competitive advantage cooperative companies in Bushehr city in 2019. This research is applied in terms of purpose and descriptive and survey-analytical in terms of research method. It is also considered as a cross-sectional research. Statistical population of this research included 1374 managers, assistants and experts of cooperative companies in Bushehr city. Sample size included 300 people selected by Cochran formula using simple random sampling. A researcher-made questionnaire was used to collect. The questionnaire consisted of 32 items and was assessed using a five-point Likert scale. To assess the validity of the questionnaire, two types of rational validity and construct validity were considered. Also, the results of combined reliability showed that all components had a combined reliability greater than 0.7. To investigate the conceptual model confirmatory factor analysis and testing of research hypotheses, Structural Equation Modeling (SEM) and Partial Least Squares (PLS) method have been used using SmartPLS2 software. Results showed that green product, green pricing, green suppliers, green advertising, research and development of green, green distribution and green packaging strategies, has positive and significant effect on competitive advantage of cooperative companies in Bushehr city.

The main objective of this research is design and explanation of agricultural development model with grounded theory approach. This research is applicable in terms of purpose, development - functional and in terms of nature of qualitative research. Experts were identified by purposive sampling and snowball. With respect to the adequacy of the data, we interviewed about 26 interviewed experts; the method of data analysis was based on the systematic approach based on the systematic approach so that the data were collected through a deep interview. The qualitative results of the interviews showed that in Ali's condition, it is knowledge, competence, individual ability, teamwork, and legitimacy; in the main phenomenon, cooperative culture , strategy , needs assessment , economic stability , providing opportunities for production and exportation; In the context of context, the support of state institutions, the enhancement of the scientific capability and the emergence of knowledge and technology of cooperatives and the strengthening of the infrastructure; Relationship with the main strategy, government incentives, enhancing members ' awareness, efficiency of cooperatives and scientific planning; in the intervening conditions, the formulation of appropriate laws, investment risk, economic and political stability and financial independence, social capital, risk reduction, efficiency enhancement, political bargaining power, sustainable development and satisfaction were identified as model outcomes.

Researches show that many diseases have a nutritional origin and naturally produced foods are more beneficial to health. For this reason, attention to organic food products is on the rise. Since many businesses are engaged in organic food products, the main objective of this research is to provide a framework for successful performance of SMEs in organic food products. The present research is qualitative, applied and descriptive-survey in terms of data collection. The statistical population consists of experts in the field of small and medium enterprises in the field of organic food products. The statistical sample of this research was selected by non-probabilistic and purposeful method and based on the theoretical saturation rule, 13 people were interviewed. Thematic analysis method has been used to analyze the data. Based on the results, the factors affecting the successful entry and empowerment of SMEs in the field of organic food products include internal capabilities, customer motivating factors, facilitating factors and interactive capabilities. Finally, it is recommended that organic food businesses with regard to the characteristics of this industry and its market, increase their ability in three other dimensions of the research model include improving the company's internal capabilities in the field of physical resources and human skills, increasing customer trust in organic products and increasing the company's interactions with the environment, especially through institutional networking.

The aim of this study was to prioritize the barriers to rural agricultural development in Saravan County in Sistan and Baluchistan province. To prioritize the barriers to rural agricultural development, a multi-criteria decision-making approach based on the Analytic Hierarchy Process (AHP) was used. 20 executive and academic experts active in the field of agriculture and rural development were purposefully selected and their opinions were collected in the form of a questionnaire. According to the results of this study, the most important barriers affecting the development of rural agriculture in Saravan were weakness and lack of proper support of farmers, economic barriers, environmental barriers, infrastructure and structural barriers, motivational and attitudinal barriers and farmers' information and knowledge barriers respectively. Weakness and lack of proper support of farmers’ barriers with the most importance and barriers to information and knowledge of farmers with the least importance have affected the development of rural agriculture in the County.

This research has been done with the aim of designing a sustainable living model with a cooperative village approach. The present study is a quantitative research of the correlation method. The research is the effect of livelihood capital on the sustainable livelihood of members of cooperative companies in the cooperative village plan. The research statistical population includes 198 managers of cooperatives under the auspices of the cooperative village who were selected by proportional assignment sampling. As data input was used in this research. The content and face validity of the questionnaire was confirmed by a panel of experts. Using the pilot study and calculating the Cronbach's alpha coefficient, its reliability was ensured. Findings from path coefficients showed that the variables of financial capital (.419), physical capital (.402), social capital (.314), human capital (.256) and natural capital (.222), respectively. The most effective variables on sustainable livelihood are the members of cooperatives covered by the cooperative village plan. The results obtained from the analysis using Bayesian method (Baysian SEM) showed that the degree of stability and continuity in business in financial capital, the degree of access to communication tools in physical capital, the degree of participation in activities related to social crises Social capital, the level of interest in new work and innovation in human capital and the potential natural facilities of the village for tourism in natural capital have had the greatest impact.

studies conducted in different parts of the world and in Iran show that production cooperatives, as a suitable exploitation system, can have a good impact on the performance of farmers and agricultural development by creating suitable fields. They are also one of the most effective networks in the village, which directly serve farmers and rural masses and play an important role in the implementation of the country's macro-programs.Therefore, the effective functions of cooperatives can make their role more colorful in rural development.In this regard, the present study examined the effective functions in production cooperatives in Lorestan province.In the present study, a qualitative approach and a case study method were performed with the aim of investigating the dynamic model of rural production cooperatives' functions.The statistical population under study includes members of the Lorestan Rural Production Cooperative he sampling method was randomly simple.335 members of seven rural production cooperatives in four cities (Dorud, Boroujerd, Khorramabad and Aligudarz) were studied. In order to analyze information obtained from the method of analytical and dynamic content analysis, the Grand Theory method (background theory) was used.Vensim software was used to draw the dynamic model. The results showed that most important social, economic, individual and environmental effects of rural production cooperatives, respectively, include creating empathy and cooperative trust in order to produce agricultural products and exploitation, supply of fertilizers and pesticides and providing the required inputs. Farmers' need for respect, friendly relations, and a sense of calm and empathy between members has been consolidation of agricultural land.

Talent management is a new approach that can revolutionize the human resource management of cooperatives and eliminate the weaknesses and problems of their traditional approaches. The aim of this study was to investigate the effect of talent management processes on networking capability and performance in cooperatives in Isfahan province. This research is applied in terms of purpose and descriptive-survey method. To collect the data, a 30-item questionnaire based on a sequential scale and a five-point Likert scale was used, the validity of which was confirmed by experts and its reliability was confirmed by calculating the Cronbach's alpha coefficient. The statistical population of the research is 580 managers of agricultural cooperatives in Isfahan province and the sample size was calculated using Krejcie Morgan table of 230 people who were selected by simple random sampling. SmartPLS software was used to analyze the data. The results showed that talent management processes including evaluation and discovery, absorption, retention and maintenance and development of organizational talent affect organizational performance. In addition, the impact of networking on the performance of agricultural cooperatives was confirmed.

Companies have become increasingly aware of the Corporate Social Responsibility (CSR) vital role in global competition and have come to the conclusion that they must not only focus on the production of goods and services, but also make decisions that are ethically and socially accepted by all stakeholders. One of the most important aspects of CSR is responsibility for the environment. However, there is still exist a gap in CSR studies on factors that influencing Environmental Corporate Social Responsibility (ECSR). Accordingly, the purpose of the manuscript was to identify factors affecting the ECSR activities in Kayaran’s rural cooperatives. The statistical population included cooperatives members at Kamyaran township (N= 14100). Form these, 358 persons were selected as sample using proportional assignment random sampling method. The made questioner was used ton data gathering which its content and structure reliability, and its validity arrangement confirmed by exploratory factor analysis (KMO= 0.961, p= 0.00) and Cronbach's alpha (α= 0.81-0.91). Results of explanatory factor analysis showed that four factors including of “support, guidance and monitoring strategy”, “Psychological and structural legitimacy and empowerment”, “Endogeneity and Extroversion”, and “participatory mechanism” explaining about 66% of variance of cooperatives social responsibility to pro-environmental activities.