مجله مدیریت ارتباطات در رسانه های ورزشی
پیاپی 32 (تابستان 1400)

The use of sport management is increasing in different areas of sport, on the other hand, nonprofit organizations in the field of sport are seeking to hire professionals in the field of sport management. Therefore, any book that wishes to focus on the specialization of sports management deserves criticism. The purpose of this study was to critique the book "Fundamentals of Sport Management" and to use the book criticism method of the Critical Philosophical Research Book Institute. The book was a compilation of Qasemi and Kashkar with Rasakh, which was published in 2018 in Science and Motion Publications. The criticism tool for this work has been the Council of Review of Textbooks and Humanities Textbook Checklists and has used qualitative content analysis and multiple readings of the work to investigate bugs. According to the findings, the strengths of the book are in terms of the content of the material, the usefulness of the material, the novelty of the examples provided, and the use of tables to better understand the reader and the structure of typography and print quality. The weaknesses of the book are the content of bugs and ambiguities in the citation and citation, and the structured presence of lexical errors and non-citation of the Latin words in the manuscript, as well as the poor design, duplicate cover, and poor book binding quality of the book. Other drawbacks to this work are that it is hoped that by reviewing the above book and reviewing its strengths and weaknesses.

The aim of this study was to determine the relationship between perceived social support and communication skills with how to spend leisure time relying on the physical activity of female high school students in Tehran. The research method is descriptive-correlational and has been performed in the field. The statistical population of the study was all 72500 female high school students in Tehran, which according to Morgan's table, 382 people are Multi-stage cluster selected. The research tools used were Ebrahimi et al.'s (2011) leisure questionnaire, Zimet et al.'s (1988) socially perceived social support questionnaire, and Barton's (1990) communication skills questionnaire. The results showed that there is a significant positive relationship between communication skills and perceived social support and how to spend leisure time relying on the physical activity of female high school students in Tehran. A positive and significant relationship between communication skills and perceived social support was also confirmed. Therefore, education managers are advised to be diligent in developing students' communication skills and to understand the perceived social support and development of communication skills as important factors in the development of leisure time by relying on physical activity.

The purpose of this study was the effect of marketing based on social networks on the intention of customers to buy products of sports brands with the mediating role of the brand's mental image and brand fascination. This research is applied in terms of purpose and descriptive-correlational in terms of method. In the present study, the statistical population of customers were reputable foreign sports brands (Adidas, Nike, Puma, etc.), of which 360 people were selected as the research sample and were selected by the sampling method and selected voluntarily. For this purpose, in order to evaluate the marketing of social networks, the Seo Park (2018) questionnaire, which includes 12 questions, was used to measure the intention to buy from the Hu et al. (2009) questionnaire, which consists of 4 questions. Was.o image, the Ismail and Spinelli Questionnaire (2012), which consists of 6 questions, and the measurement of the mediation variable of the brand fascination with the Ismail and Spinelli (2012) questionnaire, consisting of 7 questions, were used. . Confirmatory factor analysis and study of the effects and mediating role of research at 5% error level were analyzed using 25 SPSS and Smart PLS 3.2.9 software. The results showed that social media-based marketing has affected the intention to buy, the brand's image and brand fascination, as well as the brand's image and brand's fascination with the purchase intention and the mediating role of the brand's image and brand's fascination. In relation to social media-based marketing, the intention to buy was approved

The aim of this study is to identify the developmental indicators of the indigenous model of e-human resource management. This research has a qualitative approach and the method of fundamental data theory has been used as a research method. The data collection method is the study of theoretical foundations and in-depth and open interviews with 16 prominent professors in the field of specialized management in the field of electronic human resource management. The sampling method continued purposefully by standard and to the extent of theoretical saturation. The validity of this study was evaluated and confirmed by the interviewees and then the expert professors. To analyze the data, continuous comparison method has been used during three stages of open, central and selective coding. The results showed that growth factor (new services, promotion, preparation for the future) and transformation (creation, alignment, coordination) as consequences and network-oriented (individual networking, organizational networking, updating, technology application) And regeneration (application, communication, automation) as organizational strategies and contexts (organizational characteristics, attracting and providing human resources, support and commitment) and extra-organizational contexts (internal organization environment, national environment, new communication networks) as the central category Were identified

The purpose of this study was to review the best books in the sports genre in the world and analyze its content.The research method of this research is quantitative, in terms of strategy, descriptive, in terms of purpose, applied and in terms of data collection, documents for which the content analysis method was used.Based on this, the Amazon bookstore site was selected as the research sample. The statistical population included all sports genre books available on Amazon and Goodreads. The statistical sample consisted of the top 100 fiction books in the sports genre in terms of sales, points and audience, which were selected non-randomly. To collect data, the top 100 books in terms of sales in April were selected and based on 16 categories (including expert opinion, audience votes and ratings, date of publication, book names, cover image, sports covered, etc.) Were analyzed and examined. 94% of the books were published between 2016-2020, 43% of the books have sports names and 77% of the books are related to sports. The most covered sports are hockey, American football, and football and baseball. 81% of the first characters of the books are men and 19% are women. Also, 81% of the books are part of a multi-part series.Domestic writers and publishers can try to create works and books in the sports genre by following the example of the creative and prolific writers of developed societies and take steps to improve their performance.

The purpose of this research was to design a model to identify factors that affect the organizational electronic readiness of the sport and youth offices of East Azerbaijan province. The research method is qualitative type by using structural-interpretive modeling approach. By reviewing the research literature and interviews with 15 experts (theorical saturation), seven categories of factors influencing the measurement of e-readiness, including political, technological, and individual and human resources, environmental, e-readiness business, organizational, and managerial readiness were identified and its content validity approved by 10 academic experts and professionals. Factors based on interpretive structural modeling were placed at five levels, based on which the graph of structural-interpretive modeling was designed. The results showed that at the highest level (fifth level) the political factor, the fourth level the technological factor, at the third level the model, the individual factor and manpower, at the second level, environmental factors and e-business space and at the first level (lowest level) were managerial, and organizational factors. Based on the research findings, these factors are effective on the organizational E-electronic. By analyzing MICMAC, the variables were identified in terms of dependence power and driver power in four clusters: autonomous, dependent, linkage, and driver/independent. The results showed that factors such as political and technological have a higher power of influence, and the influence of political dimension on E- readiness is more than the influence of technological dimension. It is recommended that these factors be consider for electronic readiness.

Today's with the growth of social media, staying competitive in e-businesses requires the effort to retain customers. So paying attention to customer e-loyalty in this environment is very important. Recently, sporting goods shoppers are also using social media for their purchases because they provide the ability to compare products and get feedback from users. The purpose of this research is Investigating Effect of Electronic word of mouth on Customer e-Loyalty with the mediator role of Personal and social midia Identification with Internet media. The statistical population of the study consists of electronic customers of sports goods who have experience shopping from digi Kala and Bamilo websites.The data were collected through 455 questionnaires of electronic consumers of sporting goods. The relationships between variables were studied through structural equation modeling using AMOS software. The results showed that Electronic word of mouth had a positive effect on Personal Site Identification, social Site Identification and e-loyalty. On the other hand, the mediating role of Personal and social Identification in the relationship between Electronic word of mouth and electronic loyalty was confirmed.

The purpose of this study was to investigate the impact of Social Networks on Promotion of Perspolis FC's Special Value of Brand. The research society was currently fans of persepolis club in Tehran, and according to the Morgan Table, 384 people were selected as an example. The method of doing research was a type of tradition, and created a tool for the gathering of information of the question of the question which reached the approval of 12 of the sports management teachers, and received 0.86, which shows the Acceptable reliabilityof the question. The analysis of research data was done using the description and test of smirnov smirnov and practical analysis with the help of the SPSS SOFTWARE VERSION 16 and pls version 3 at means level 0.05 The results of research shows, social networks and its seven times have a positive impact in promotion of the special value of the persepolis club. According to the expansion of the level of using social media in the society of persepolis club must use this position to introduce their brand, creating loyalty and satisfaction among the audience.