مجله تعالی بالینی
سال یازدهم شماره 2 (پیاپی 31، پاییز 1400)

Branding is an applied strategy to differentiate an organization from other organizations. The purpose of this study was to guide the attention of health-oriented organizations managers to the concept of organizational brand identity. The recent twenty years articles were used in the Persian and English journals from databases in the Google Scholar, ProQuest, Elsevier, Pubmed, ISI (Web of Science), SID, Iran Medex and Scopus. The search for articles from the mentioned databases was mainly done using keywords; Organizational brand identity, organizational reputation and sport and health-oriented organizations. The process of selecting articles was based on this strategy: In the initial search, 153 articles were obtained, and after studying the titles and abstracts, 42 articles were selected. Following the research process, 32 articles were selected by reviewing the content and full text of the article, of which 21 articles had the necessary characteristics and were in accordance with the indicators and objectives of the study. The review analysis along with qualitative approach was used. The findings showed that there are several models that have evolved based on the evolution of the concept of organizational brand identity. Considering the dimensions and elements of each model and their combination with each other, the key variables of these models can be placed in service organizations such as the Sports Medicine Federation.

Futures studies is a new field of exploration that involves explicit and systematic thinking about alternative futures.  A change in higher education seems to be essential, and all education experts agree. One way to make a difference is to study futures studies. Accordingly, the aim of the present study is to review futures studies as an innovative strategy in educational promotion of universities. In this review article, articles published during 2003 to 2019 were studied in Persian and English journals from databases in Google Scholar, ProQuest, Elsevier, Pubmed, ISI (Web of Science), Science Direct, SID, Magiran, IranDoc, Iran Medex, Scopus. The search for articles was mainly done using keywords; Futures studies, Innovative Strategy, Educational Promotion, Medical Education, Medical Sciences University. The process of selecting articles was based on this strategy: At the end of the search, 23 papers met the criteria for entering the study. The findings showed that the futures studies is not only a mysterious and magical knowledge and approach to comment on the future, but also makes human attention to the future more rational and therefore more successful. Considering the role of futures studies in building a better future for the countrychr('39')s medical and health education system, as well as the time-consuming nature; expensive and participatory studies; creating the necessary intellectual, scientific and cultural contexts in the field of medical education is a necessity. The ultimate goal of many futures studies in the field of educational management and planning is to help improve education systems to train capable generations. The time has come for the universities of medical sciences to develop the necessary capacity building for futures studies and to enable the participation and extensive support of researchers and faculty members in future research and programs in the field of medical education and health research across the country.

Anthracycline-based chemotherapy is a major component of adjuvant chemotherapy for breast cancer and a required part of curative combination chemotherapy for acute leukemia, Hodgkin disease, non-Hodgkin lymphoma, and several solid tumors. However, its use is associated with an increased risk of developing ventricular dysfunction which may be irreversible. There are several mechanisms, such as elevation in free superoxide anion radicals, apoptosis, and mitochondrial dysfunction which may be implicated in anthracycline-induced cardiomyopathy. Several strategies for the primary prevention of anthracycline-induced cardiotoxicity have been introduced. These strategies have primarily concentrated on either decreasing the risk of cardiotoxicity potency (using less cardiotoxic derivatives, continuous infusion, or liposomal encapsulation) or administrating cardioprotective agents such as dexrazoxane, angiotensin converting enzyme inhibitors, angiotensin receptor blockers, beta blockers, and statins. However, cardioprotective treatment with these medications still requires a demonstration of efficacy in large clinical trials. Dexrazoxane is the only cardioprotective agent with proven efficacy in patients undergoing anthracycline-based chemotherapy. Cancer patients receiving anthracycline therapy require regular monitoring of left ventricular ejection fraction prior to, during and after chemotherapy.

In order to increase durability and maintain quality of foods, natural and artificial preservatives are used to the extent permitted and sometimes unauthorized. Some preservatives are harmful to humans and are sometimes classified as carcinogenic. Therefore, familiarity with preservatives, especially in high-consumption foods can be very important and basic. Because the amount of food consumed at the same time in a unit of time can sometimes raise the risk of overdosing on preservatives. Especially if this action is combined with foods with unauthorized preservatives, it can cause more risk. In this study, the websites of PubMed, Google Scholar, SID, Magiran, Web of Science, IranDoc were searched and articles related to the title up to 2020 were reviewed.  The most common preservatives include nitrite, benzoate, sulfite, and sorbic acid with a permissible limit of 200-200, 200, 200-300, and 200 ppm, respectively, as well as ADI 0.06, 5, 0.7, and 0-25 mg / kg. It is daily. Therefore, more efforts have been made by researchers and food manufacturers to use natural preservatives or non-additive methods such as vacuum packaging, etc. Also, due to the increasing consumption of foods containing preservatives in the food basket, especially in children and young people, it can have very adverse effects on the future health of society.

Complementary medicine is a set of diagnostic, therapeutic or preventive methods, healthy and natural lifestyles are due to being holistic that are used in parallel with common medicine and to strengthen it all over the world. The purpose of this review study was to investigate of clinical trial studies that report the effects of complementary medicine methods on anxiety and quality of life in cancer patients. This study is a systematic review with extensive search in PubMed, Scopus, Scholar Google, Science Direct, Magiran databases, and using the keywords complementary medicine, anxiety, quality of life, cancer, neoplasm according to the subject headings Medicine (MeSH) was performed between 2010 and 2020.Then, based on the relevance of the articles to the research topic and the expert opinion of the research group, related articles were selected and reviewed. The number 2684 articles were found based on keywords, after removing duplicates and based on inclusion criteria, finally 16 studies were evaluated using the jadad quality scale. In the studies, mind and body methods (six studies), manual methods based on the body (four studies), biology-based interventions (one studies), energy therapy (five studies) were evaluated. The results of studies showed that complementary medicine methods are relatively safe and are relatively effective in managing anxiety and quality of life in cancer patients. The goal of complementary medicine is to improve the level of health and quality of life while increasing life expectancy by using natural approaches and different methods based on clinical and research trials. Therefore, complementary medicine can be used as a low-complication and effective method to reduce anxiety and increase the quality of life in patients.