نشریه مدیریت بازاریابی هوشمند
پیاپی 2 (خرداد و تیر 1399)

The aim of this study was to investigate the effect of justice on perceived price and satisfaction on loyalty with the mediating role of re-purchase intention (studied: customers of Shahrzad restaurant in Isfahan). The present study is a descriptive-survey study in terms of practical purpose and in terms of data collection. Structural equation modeling method with Amos software has been used for analysis and analysis. According to the survey, the survey was used to collect data from a standard questionnaire. The results showed that satisfaction has a significant effect on the intention to buy again. Justice from the perceived price has a significant effect on the intention to buy again. Justice from the perceived price has a significant effect on loyalty. Satisfaction with loyalty has a significant effect. It makes sense. Justice has a significant effect on the perceived price of loyalty to the mediating role of the intention to buy again. Satisfaction with loyalty to the mediating role of the intention to buy again has a significant effect.

The aim of this study was to investigate the effect of justice on perceived price and satisfaction on loyalty with the mediating role of re-purchase intention (studied: customers of Shahrzad restaurant in Isfahan). The present study is a descriptive-survey study in terms of practical purpose and in terms of data collection. Structural equation modeling method with Amos software has been used for analysis and analysis. According to the survey, the survey was used to collect data from a standard questionnaire. The results showed that satisfaction has a significant effect on the intention to buy again. Justice from the perceived price has a significant effect on the intention to buy again. Justice from the perceived price has a significant effect on loyalty. Satisfaction with loyalty has a significant effect. It makes sense. Justice has a significant effect on the perceived price of loyalty to the mediating role of the intention to buy again. Satisfaction with loyalty to the mediating role of the intention to buy again has a significant effect.

The aim of this study was to investigate the effect of institutional capabilities on the international performance of e-commerce companies with the role of moderating the company's reputation, domestic institutional hostility and international institutional similarity (Case study: Iranian companies in Zodmal). This research is applied in terms of purpose and descriptive-survey in terms of nature and method. The statistical population of the present study is all employees of early member companies, whose number is 4300 people. Using Cochran's sampling formula, 352 people have been determined as the sample size. Also, the study sample is available randomly. In the present study, to calculate the reliability of the questionnaires, Cronbach's alpha method was used as a pretest using a SPSS statistical software among a sample of 50 people. In the present study, both descriptive and inferential statistics are used to analyze the data. The results show that the institutional capabilities of e-commerce companies actually have positive effects on their performance in international markets, but the extent of its positive impact depends on a number of variables. This study expands and deepens our understanding of how e-commerce companies succeed in international markets.

The main motivation of this study is to investigate the effect of brand equity on the intention of repurchasing customers of Iran Khodro dealerships in Hamadan. Organizations today have come to believe that it is only by repeating customer purchases that they can achieve long-term profits. In this study, in addition to examining the special value of Iran-Khodro brand on the intention to buy the parts produced by this company by their consumers, the mental and perceived factors of customers from distributive and interactive justice as well as the stability of allocation as modifying factors of repurchase intention are examined. This research is applied in terms of purpose and descriptive-survey in terms of nature. The research data was collected through the five Likert questions in the research questionnaire. In the present study, in order to analyze the data obtained from the questionnaire, SPSS.V24 statistical software and Pls.V3 structural equation software were used according to the statistical needs. The statistical population includes customers of Iran Auto Parts Company, Hamadan. Due to the uniformity of the statistical community and the use of heterogeneity of all members of the community, the random sampling method is simple. The results showed that: The brand equity has a significant effect on the repurchase intention of customers of Iran's car dealerships in Hamadan (0.335). Distributive justice has a moderating role in influencing the brand equity on the intention to repurchase customers of Iran's car dealerships in Hamadan (0.267). Interactive justice has a moderating role in influencing the brand equity on the intention to repurchase customers of Iran's car dealerships in Hamadan (0.194). The consistency of allocation has a moderating role in influencing the brand equity on the intention to repurchase the customers of Iran Khodro dealerships in Hamadan (0.106).

The present study was conducted on the effect of brand community integration on brand community commitment with the role of brand community participation in the family chain store of Hamadan market. The present study was based on the purpose of applied research and was descriptive and correlational in nature. The statistical population of the study includes all customers of Hamedan Family Market chain store, the number of which is unlimited and uncountable. The sampling method used in this study is simple random. According to Cochran's formula at 95%confidence level, 384 Individuals were selected as astatistical sample. Brand community integration with 13 items (Alexander et al., 2002), Brand communitycommitment with 3 (Mesvik et al., 2008),Brand community participation with 3 itemsquestionnaire (Casalo et al., 2007) were assessed. The results of structural equation analysis with SMART-PLS software showed that brand community participation has a significant mediating effect on the relationship between brand community integration and brand community commitment in the Hamedan family chain store. Also, the integration of the brand community has a significant effect on the commitment of the brand community in the family chain store of Hamedan Market. Also, the participation of the brand community has a significant effect on the commitment of the brand community in the family chain store of Hamadan market.

The purpose of this study is to investigate the mediating role of customer loyalty in the relationship between organizational culture and organizational performance in Quds Razavi Bread Company. The present study in the classification of various research methods, in terms of applied purpose and in terms of data collection, is descriptive and survey type and the data were collected in the field. The statistical population of the research includes customers for the customer capacity department and all managers, Nan Ghods Razavi Company employees for other structures. The sampling method in the present study was random using Cochran's formula which includes 384 customers and 192 employees. In the present study, a researcher-made questionnaire was used to collect information. The content validity of the questionnaire was confirmed through a survey of experts. To determine validity and reliability, AVE indices, Cronbach's alpha coefficient and GOF were calculated using SMART-PLS software, all of which were acceptable in the range. Structural equation model was used to review and answer the research questions of the collected data. The results showed that customer loyalty and IT capabilities play a mediating role in the relationship between organizational culture and organizational performance.