مجله پژوهش های کاربردی در مدیریت ورزشی
پیاپی 37 (تابستان 1400)

The purpose of this study was to investigate the presence of industries in Khuzestan province in the field of championship sport and to investigate the causes of it and to present a model in this field. The statistical population consisted of experts and experts in the field of industry and sport, including managers and experts, university professors. The data were collected through theoretical sampling and semi-structured interviews with 23 elites and the data analysis were done by the Foundation Data Theory. The coding method consisting of three stages of open, axial and selective was used for data analysis and coding. MAXQDA software was used for this purpose. The results showed that in the open coding process a total of 368 non-duplicate initial codes were generated. These codes were grouped into 35 concepts based on thematic similarity. These concepts were customer orientation, market orientation, identity, statistics and information, documentation, fanaticism, environment, competitor presence, adverse image of championship sport, quality of championship sport, sport culture, political factors, structure, facilities and spaces, media and communication.Marketing system, human resources, goals development, sports business strategies, past support feedback, financial, attitudes, sports performance, legal, communication, transparency, accountability and commitment, strategy and planning, monitoring And control, incentives for industries, advertising and copyright, education, branding, motivation. Finally, the research model was drawn up and approved by 5 research samples.

the present study was conducted to investigate the effect of network marketing on the brand of promotion and maintenance of foreign sports goods. In terms of purpose, research is applied. The statistical population of this study includes all users of foreign sports goods in Tabriz and Urmia. Therefore, due to the limited statistical population, the samples consisted of 200 people and were selected as available sampling. In order to collect the data, two standard marketing questionnaires, network, and brand promotion and maintenance questionnaires were used and distributed among the subjects. Cronbach's alpha was reported to be 0.95. Descriptive statistics were used to analyze and analyze the data, and step-by-step correlation and regression methods were used to test the hypotheses in the 22 spss software environment. The results showed that there was a positive and significant correlation between network marketing and brand promotion and maintenance. Also, there is a positive and significant correlation between network marketing components such as trust, pleasure, ease of use, special profitability plan with brand promotion and maintenance. Overall, the ease of use of network marketing and the enjoyment of network marketing was introduced into the model of predicting changes in brand promotion and retention, and these two components justify 38% of the variations in brand promotion and retention variance. In fact, these results indicate that 38% of the promotion and maintenance of foreign sports goods depends on the ease of use and the pleasure of using network marketing.

Logos consists of text and visual codes designed to create organizational identity,In other word logos are symbols to represent something else, Logos are written or visual signs, Each sport Federation has its own specific beside its own audience. Stabilizing and promoting this position, maintaining the current active population and fans and expanding the influence and attraction of the audience of that sport requires a logo to transmit hidden meaning and message in The shortest time to make the greatest effect on the viewer. of course, it should be noted that in this comparative study, it was found that some of the logos of our national federations do not have this feature and it is necessary to strengthen this communication channel, or in other words and use of it as a bridge between the official institution of the federation and The social context to provide relations so they should be changed this regard.

Rapid changes in technology and environmental conditions today have forced sports firms to adapt to new market conditions and achieve higher performance using their capabilities and resources. Accordingly, the purpose of this study is to investigate the impact of marketing, innovation and learning capabilities on the performance of small and medium sizes sports enterprises. The statistical population of the study consists of active entrepreneurs in related fields of the sports industry (production and service) that 169 persons were selected and tested by Cochran formula and randomly. In this study, questionnaires have been used to collect the data. The analysis of the survey model has been done using Lisrel software. The results show that each of the marketing, innovation and learning capabilities has a direct and significant impact on the performance of sports enterprises. Therefore, marketing, innovation, and learning capabilities can be identified as essential factors in the competitive advantage and performance of sports enterprises.

The present study was conducted to model the development of sports businesses with an e-commerce approach. From the methodological point of view, the present study is of mixed type (quantitative and qualitative). The statistical population included sports management experts and specialists familiar with business and e-commerce. Targeted sampling methods and theoretical saturation index were used for sampling and 24 experts and experts were interviewed. In the qualitative section, the Delphi technique was used in three stages, so that the findings of all two of them were presented in three stages and the first three were used. To confirm this, the retest method was used and the results showed that the relationship between the percentage of agreement within the subject is equal to 0.92, which is appropriate. After identifying the factors affecting the development of sports businesses with the e-commerce approach, the factors in the matrix table were compiled as a questionnaire and provided to the research sample and they were asked to complete the questionnaires based on the ISM method. To determine the causal relationships of the indicators, the structural-interpretive modeling method was used and Micmac software was used to draw the model. Finally, 7 major categories including legal environment, management, environmental, education and awareness, organizational, cultural and social, and innovation and creativity in the development of sports business models with e-commerce approach were identified.

The aim of this study was to influence the organizational policy on the creativity of the employees of the Ministry of Sports and Youth by hiding knowledge and the moderating role of professional commitment. The statistical population of the study was 1171 employees of the Ministry of Sports and Youth. Finally, 350 people were selected as a sample by relative stratified random sampling. It is worth mentioning that this research was applied in terms of purpose and descriptive-survey. The research tools were Naqshbandi and Mirani (1398) organizational policy questionnaires, George and Zhou (2001) employee creativity, Serenko and Bontis (2016) concealment of knowledge, and Kleikman and Henning (2000) professional commitment. The face and content validity of the questionnaires were confirmed by a group of experts and its construct validity was confirmed by confirmatory factor analysis. SPSS, SPSS Sample-Power and Amos software were used to analyze the data. The results showed that organizational policy has a negative and significant effect on employee creativity. Organizational policy also has a positive and significant effect on knowledge concealment. Hiding knowledge has a negative and significant effect on creativity. The results showed that organizational policy has a negative and significant effect on employee creativity by hiding knowledge. Professional commitment can also play a moderating role between the impact of organizational policy on knowledge concealment. As creativity is important in the staff of the Ministry of Sports and Youth, managers are encouraged to encourage employees who share their knowledge and increase the professional commitment of the staff.

The purpose of this study was to Investigation Different Dimensions of ban Iranian Football Clubs from Hosting in Asia 2020. The research method was qualitative and content analysis. Statistical population consisted of all Persian-language media that published their news and reports through various such as sites, social networks, television, radio, magazines and newspapers, etc. For this purpose, 28 media with the richest information were selected purposefully and the data were analyzed simultaneously using a set of initial (open) and inferential coding. The results showed that the three categories of factors mentioned by the AFC, internal experts and internal confounders are the causes of this phenomenon. Media responses, short-term and long-term solutions are needed to overcome these constraints. The consequences of such decisions in both acceptance or non-acceptance of ban from hosting were also examined. Regional networking, obtaining important seats, establishing a sports diplomacy secretariat, and developing informal communications were the most important long-term solutions offered to the country's federation and sports authorities.

Despite the increasing public awareness of the consequences of inactivity, only a small percentage of the Iran's academic community supports university sports programs based on available evidence, so the purpose of this study was to investigate the institutional contextual factors of physical activity in Iranian universities. The research method was qualitative and exploratory. The statistical population of the study consisted of all experts, managers, and professionals dealing with the topic of sport for all and physical activity in universities and the subject of institutionalizing sport. According to thematic analysis method and interviewing for data collection, the sampling was done theoretically and using the judgment method until the theoretical saturation. Based on the results of the study, seven factors, environmental monitoring, media, education and research, family, cultural and social contexts, support and encouragement and legal factors were identified as the underlying factors that underpin the institutionalization of physical activity in Iranian universities. Therefore, it seems that the process of institutionalizing physical activity in Iranian universities can be strengthened by identifying the opportunities available in university sports and paying attention to the role of education and research along with reforming policies and structures of university sports.

The purpose of this study was to identify the consequences of international sanctions on the Sports Industry. This research did by qualitative way and thematic analysis, which was applied and exploratory. The population consisted of all experts in the field of sport management with a scientific background in sports policy issues. Access to subjects was selected in a purposive sampling method, Interviewed with 18 people. The results showed that the consequences of international sanctions on the sports industry included six areas: economics, equipment and subtraction, scientific-media, human and organizational resources, social and, International Communications. Theoretically, theequipment and subtraction, scientific-media, human and organizational resources, social and, International Communications. Theoretically, th results can be used to improve the theoretical foundations of sports, especially in the legal and political domain of sport. Practically, relevant managers can use identified concepts in programs of sport development and, they can prepare mechanisms to deal with the potential consequences of international sanctions.