نشریه دانش شناسی
پیاپی 52 (بهار 1400)

The aim of this study was to identify the appropriate components of a mixed marketing model for Iranian public libraries based on marketing principles and models.

This applied research was conducted by survey method in the fall of 1397. The data collection tool was a researcher-made questionnaire that included 47 items in 12 sections on a 5-point Likert scale. The statistical population is the experts of the Iranian Public Libraries in the provincial centers, who were 248 experts at the time of the research. Sampling was not performed and the questionnaire was fully distributed among the statistical population. Data were analyzed in two sections: descriptive statistics and inferential statistics. In order to confirm and draw the marketing pattern of Iranian public libraries, structural equations were used using Smart Pls software.

According to the results of Friedman rank test and using PLS software version 2, the marketing model of Iranian public libraries is a combination of 3 product elements, place and incentive activities of model P4, 3 elements of individuals, physical evidence and process of model P7, quality element and Utilization of the P8 Integrated Service Management template, the website element of the S4 template, the security and personalization element, and user interaction with I7 members.

The appropriate marketing mix model for public libraries is a combination of traditional and non-traditional (Internet Based) marketing mix components that includes both 4 components of traditional P4 retrieval and components that can be used for public libraries from other marketing mix models. According to experts, the price component has no place in public library marketing.

It is imperative to consider how to manage personal information and how to apply this management to people with a large amount of information. The purpose of the present study was to identify various methods for organizing the personal information of the faculty members of Isfahan University of Medical Sciences and to explore the factors affecting it.

 This study was carried out using qualitative method and through semi-structured interviews. Interviews continued to reach the data saturation level and sampling was done purposefully. 21 people were interviewed. Data analysis was done by the content analysis method.

The research community organized their personal information collections into five thematic, noun, historical, linguistic and formal methods. From interviewers' point of view, the five factors that influenced the organization and management of personal information including factors related to personal information management, personal factors, career factors, computer related factors, and information related factors and sources of information were identified.

Given the variables such as the nature of the job, the type of information, individual differences, and other conditions and abilities, each faculty member uses its own method and method of organizing information. These methods and practices are not necessarily identical to the general similarities and are different for each other. Also, several factors, such as individual, occupational, computer issues, information resources and self-management information, can affect the organization of individuals.

The purpose of this study is to present the model of digital identity and smart government with the mediating role of digital transformation leadership in Iranian government agencies.

 The present study has tried to follow a mixed approach and utilize the grounded theory with the classical approach of Glaser and Strauss in the form of a design (exploratory and descriptive-survey) a clear and comprehensive picture of digital identity in smart government in government agencies. Iran with the role of mediator to lead the digital transformation. The statistical population of this study consists of two parts: In the first part, which was done through a qualitative approach and using the data theory of the foundation, 20 experts in the field of e-government and digital identity were interviewed. In the second part of the research, a questionnaire was distributed among 384 government employees in different departments. The data were analyzed using SPSS SMARTPLS3 software.

components of digital identity include (utility, comprehensive, secure, choice, tailored to the purpose), and factors related to smart government (smart services, smart environment, smart security, smart resources, smart interaction, digital organization, digital governance, Digital roadmap), and factors related to digital transformation leadership (digital organization, digital governance, digital roadmap).

The general results of the study indicate that digital identity in smart government of the government agencies with the mediating role of digital transformation leadership is effective that the value of beta coefficient of digital identity on transformational digital leadership is equal to 0.485, and the value of beta coefficient related to transformation leadership Digital on smart government is equal to 0.745, the beta coefficient of the third path is equal to 0.256.

The purpose of this study was to compare the use of 4C customer-oriented mixed marketing in public libraries of Kermanshah based on users' views.

The present research is applied and the research method is descriptive-survey. Sampling method is stratified random and sample size based on Cochran's formula were 377 out of 21376 members of public libraries in Kermanshah. Data collection tool was Jafri, Moradi and Zare customer orientation marketing questionnaire. The reliability coefficient of the questionnaire was calculated to be 0.913 using Cronbach's alpha. For data analysis, SPSS software (version 24) as well as one-way analysis of variance and Friedman test were used.

The research findings show the components of the values ​​expected by the customer in Imam Ali (AS) Public Library with an average of 3.83, Customer cost in Alagha Public Library with average (3.59), Customer comfort in Shahid Avini Public Library with average (3.57), Customer relationship in Shahid Avini Public Library with an average (3.32) are in a better situation than other libraries. The results show the status of Shahid Avini Public Libraries with an average rating (13.33) and Amir Kabir Library with an average rating (12.33) are in a better condition in terms of using a 4C marketing mix compared to others. public libraries in Kermanshah.

The results showed that public libraries in Kermanshah have performed poorly in terms of using the 4C customer-oriented mixed marketing, especially in the field of customer relationship component. Librarians and managers need to do more, because marketing helps a lot in attracting and retaining customers, and libraries need to use marketing principles in order to stay afloat.

The aim of this study was to determine the effect of culture, justice and organizational intelligence on the creativity of the staff of university libraries of Islamic Azad universities in Tehran.  

In terms of practical purpose and in terms of how to collect survey information and in terms of type, it is descriptive. The statistical population includes all staff of university libraries of Islamic Azad universities in Tehran, due to the fact that the size of the statistical population is limited, so the number of population is equal to the sample and the counting method was used and 114 people were selected as the sample size. Data collection is library and field method. The research tool is three prefabricated questionnaires from each of the three variables of organizational culture, organizational justice and organizational intelligence. Cronbach's alpha values ​​of culture, justice and organizational intelligence were calculated to be 0.79, 0.84, 0.81, 0.78, respectively, which indicates the acceptable reliability of the questionnaires. SPSS 25 statistical analysis software was used for data analysis and LISREL was used for structural equation modeling.

Based on the research findings, the researchers showed that the effect of culture, justice and organizational intelligence on creativity is 0.69, 0.67 and 0.74, respectively. 

The results show the direct and positive effect of all three variables of culture, justice and organizational intelligence on creativity; therefore, all the hypotheses of this research, based on the effect of culture, justice and organizational intelligence on creativity, are confirmed.

The aim study was to identify the topics mentioned in the letter books (private letters of prominent peoples to their spouses) and to introduce their role as a primary source of information for users. 

Methodology of the research: The present research is applied research in terms of its purpose. The qualitative research method has been used which can be done through quantitative content analysis. The research population was 103 books. In this study, 6 books were selected, which was written by Jalal Al Ahmad, Simin Daneshvar, Ahmad Shamloo, Ali Shariati and Farrokh Farrokhzad, containing 859 letters. in order to for analyze the content of the letters, 23 items were selected from the ASFA culture thesaurus.

The results of the research indicated that according to the political conditions of those 859 private letters included various subjects. The most discussed subjects in the letters were. Politics (with frequency of 400,) literary works (with frequency of 390), and journals (with frequency of 256). The findings of this study shows that prominent peoples are not at all distant from the community.

These individuals deal with a variety of topics in a variety of fields in their private letters, which that include various aspects of information (political, economic, social, literary, etc.), and can be very fruitful to researchers and those who are interested in this field.

Public libraries if they want to play their role in a desirable way; It is necessary to look for quality criteria not in compliance with internal standards but first and foremost in the level of satisfaction of their users and customers. Accordingly, the purpose of this study is to investigate the relationship between demographic characteristics and communication skills of librarians in public libraries in Khuzestan province.

The method of achieving the research goal was the simultaneous use of meta-combination technique, content analysis and Delphi method. The statistical population of the study included 327 librarians of public libraries in Khuzestan province in 1399. By proportional attribution sampling method, 100 people were selected as a sample. Analysis of variance was used to analyze the differences between different age, educational and occupational groups. Kramer Phi and V tests were also used to examine the relationship between demographic characteristics and communication skills components and ICT skills.

The results showed that according to the chi-square values ​​in the components of communication skills, it can be argued that there is no observed relationship between gender and marital status and verbal, non-verbal, interpersonal communication skills. Be. Due to the very large amounts of Chi-square and the results of the Kramer V test, as well as the significance level, which is much higher than 0.05; It can be inferred that there is no relationship between the city of service and verbal, non-verbal and interpersonal communication skills. Given the significant levels that are much higher than 0.05 and the small values ​​of the Spearman correlation coefficient; It can be inferred that there is no relationship between the age and work experience of the respondents and verbal, non-verbal and interpersonal communication skills. According to Spearman correlation coefficient values; It can be inferred that there is a relatively weak relationship between respondents' education level and verbal, non-verbal and interpersonal communication skills.

It can be stated that there is no relationship between demographic characteristics including gender, marital status, age, city of work, work experience with verbal, non-verbal, interpersonal communication skills.

The aim of this study is to rank the interoperability indicators of academic information systems in Islamic Azad University. 

The research is applied in terms of purpose and descriptive-survey method. The statistical population consisted of 25 key informants and experts in the field of information technology and university information systems who were selected in Delphi analysis by purposive sampling and snowball sampling. Data were collected by paired comparison questionnaire for technical indicators (8 sub-indices), semantic (9 sub-indices) and process (8 sub-indices) in a 9-point spectrum with face validity and Cronbach's alpha reliability. (Α = 0.834) was confirmed.

The results showed that the top three criteria of the technical index, namely the ability to interact and exchange data with information systems (F1) (1.000), information storage in standard format (F3) (0.9664) and the Connection and use of decision support systems (F2) (0.9592). The top three criteria of semantic index also include the ability to code educational and academic signs (M1) (1,000), the ability to interact with a variety of systems independent of the programming language (M2) (0.9655) and the use of standard terms and codes (M3) (0.9557) and the top three process index criteria including information mechanism about presentation and updating (FR1) (1.000), dynamic and flexible organization (FR3) (0.9588) and change mechanism And flexibility to update the service (FR4) (0.9585).

The results showed that technical interaction is the main and effective indicator and "process interaction and semantic interaction" are in the next ranks, respectively.