نشریه جهان نوین
پیاپی 14 (تابستان 1400)

In this competitive world, understanding the competitive structure of the market is the mystery of the survival and success of organizations, and the companies are trying hard to increase their sales. Distribution channels in marketing are one of the key issues in modern companies especially in distribution companies, therefore it is vital to have enough information about it.Transmission of manufactured goods to the target market is one of the most important challenges for marketing managers and manufacturers.The purpose of this research is to identify and rank the effective measures in capillary distribution that have the greatest impact on attracting and retaining customers, so that they can help the manger to make marketing decisions by identifying and prioritizing them. In terms of purpose, it is an applied research within the descriptive research’s framework, because the researcher describes the parameters affecting the capillary distribution channel which have been done in some food distribution companies such as Kale, Gela and Lia. The desk research and questionnaire method have been used to identify the effective criteria in capillary distribution channel, according to the Morgan table among the 200 experts 127 numbers were studied as examples. According to the advertising results, the same price across the whole distribution range and high margin for retail and wholesale are ranked first to third, also in this ranking market dynamics and continuous introduction of new products, the length of distribution channel and distribution spread in distant distance were the least important parameters.

talent management is the skill of attracting highly skilled employees, integrating new employees and improving and maintaining existing employees to achieve business goals. The management of talents and succession to prospective and prospective organizations is increasingly important so that succession planning in organizations is directly involved in the queue managers as a vital and vital factor. In order to explore how talent management can and why can contribute to the competitive advantage of an organization, we need to gain insight into the philosophies of talent and talent management bases. This paper in tIn order to explore how talent management can and why can contribute to the competitive advantage of an organization, we need to gain insight into the philosophies of talent and talent management bases. This paper introduces four talent philosophy that is different in terms of their perception of talent in the form (a), uniqueness (inclusion), and (b)sustainable, sustainable, inclusion / inclusion, and inclusion expansive . In this paper, we discussed the underlying assumptions, talent management practices, opportunities and challenges related to these four philosophies. Based on these investigations, the experimental postulates are presented for future research.roduces four talent philosophy that is different in terms of their perception of talent in the form (a), uniqueness (inclusion), and (b)sustainable, sustainable, inclusion / inclusion, and inclusion / قابل توسعه . In this paper, we discussed the underlying assumptions, talent management practices, opportunities and challenges related to these four philosophies. Based on these investigations, the experimental postulates are presented for future research.

one way to attract customers in sports, use of aesthetic elements in addition to providing quality service to our customers. The main purpose of this study was to investigate role of mediating quality of service to the relation between aesthetic and customer satisfaction in sport facilities in Mazandaran province. The research method was descriptive correlational research. The populations of the study, active athletes that in 292gyms in the Mazandaran province operate based on Morgan table 201were cluster-randomly selected. To collect data, to collect information, a questionnaire aesthetic Koshesh (2291), questionnaire Quality of Service Liu (2220) and questionnaire customer satisfaction Qasemzadeh et al (2294) was used. Data were analyzed using Pearson's correlation coefficient and structural equation modeling Data were analyzed with SPSS 22software and software-moment analysis of structures (AMOS). Findings show that the construction of sport facilities attractive by improving the appearance of there. Between the exterior and interior sport facilities and customer satisfaction are related. Based on the results, a significant indirect effect on customer satisfaction through service quality aesthetic sport facilities.

Ethics, like strategy, has many definitions and can be interpreted according to the number of people in the world. One of the things that ethics finds a lot in the arena of politics is politics. Political ethics is something that seems necessary given the changes in the world today. Since the Shiites of the world follow the example of Mawla Ali (AS) and his teachings, so it is better to use his mechanisms in the field of becoming the queen of political ethics. In this article, several topics in this field were addressed through library and review methods. With different study sources, it was found that all the studied components follow with a deep understanding of the principles of religion and the sub-principles of religion, as well as the variables hidden in them.

The purpose of this study was to Prioritizing factors affecting the loyalty of athlete students of national teams to Iranian sports brands. The research method was descriptive correlational research and carried out the field. The population of the study, was 54 students from national teams of Iran who were selected as the whole. To collect information, The Lao (2006) Questionnaire, reviewed by Samadi and Rostami in 2016 (α=0.92) with 11 subscales and 40 questions with 5 Likert scale was used. For inferential analysis, the Kolmogorov-Smirnov test was used to normalize the research data. To investigate the research hypotheses, single-sample t-test, Shannon entropy test was performed using SPSS22 software at the level of 0.05. The findings of the research show that Majid, Daoy and Azou brands ranked the highest percentage among the selected priorities of the participants. According to the results, all the studied factors (brand name, product quality, price, impact, social class, advertising, product style, store environment, quality of service, lifestyle, volume of advertising) on the degree of loyalty of team members Iranian national affects Iranian sports brands. Entropy analysis showed that the volume of advertising, product quality, brand name with the highest score and lifestyle is the lowest score in the level of loyalty of Iranian national team members to Iranian sports brands.