دو ماهنامه بررسی های بازرگانی
سال نوزدهم شماره 106 (فروردین و اردیبهشت 1400)

The present study aims to identify the factors affecting the transfer of technical knowledge and improve the quality of after-sales service in automotive companies through the transfer of technical knowledge of services. This is done in order to evaluate the annual periods of the Ministry of Silence of car after-sales service companies and identify, select and prioritize the components that affect the transfer of technical knowledge of services in ISACO. The approach of this research is quantitative and library resources such as books, articles, dissertations and sites are used. Then, based on the results, a questionnaire is developed and distributed among 82 managers and experts in the automotive industry in the field of after-sales service. Using multi-criteria decision-making models (MCDM), the most effective factors affecting the transfer of technical knowledge The car is determined. Application of research results including policies to support the demand for knowledge products, ISACO senior management perspective, ISACO idea-oriented and innovative, specialist human capital and training, market and competitive environment, ISACO organization, infrastructure, funding, environmental factors and collaborations International research and development has improved the performance of automotive industry companies and can provide missions to upgrade the standard and increase the quality of production and after-sales service in the country in order to achieve the goals of the Consumer Protection Law.

At present, production systems use methods and technologies that are not generally sustainable, so sustainable production is considered an important issue for production organizations. Most companies have come to this conclusion that in order to be sustainable in production, they need to measure and control the characteristics of sustainable production, and also to identify the obstacles that make it difficult to implement sustainable production. In is research, the barriers to sustainable production in a food industry company have been identified and prioritized. First, based on the research background, the main barriers a identified in 4 dimensions and 17 sub-criteria, and then they have been ranked by logarithmic fuzzy preference programming method. This method provides more accurate weights than other techniques by creating a nonlinear optimization model. The results show that the main obstacles are the first to fourth ranks, respectively, financial (F) with a weight of 0.487, knowledge and support (KS) with a weight of 0.230, social (S) with a weight of 0.169 and technology (T) with a weight of 0.113. Therefore, the management of the company should have financing and human capital programs such as listing on the stock exchange and specialized training for staff and presentation of special financial plans by the government, including long-term loans and tax discounts to leading companies in sustainable production.

The purpose of this study is to propose a new method for creating an uncontested market space by integerating the blue ocean strategy, Porter's competitive forces and group TOPSIS method. this research, is based on a three-stage method including “Creating a team of experts and determining the competitive position of the organization using the Porter Competitive Forces Model”, “Introducing alternatives to break free from competitive market using the Six Paths Framework of the Blue Ocean Strategy”, and "Weighting criteria and ranking alternatives using group TOPSIS method”. The proposed method has implemented for the IRAFA industry and management group. In this regard, the IRAFA team of experts, includes twelve senior experts are created. The results of the implementation of the proposed method show that among Porter's five competitive forces, “direct competition between existing organizations” is the main cause of threat to IRAFA. All six ways to redraw the boundaries of the blue ocean strategy, influences the value innovation of IRAFA. Finally, by using group TOPSIS method, average weighting and BORDA strategy, that “Complementary products and services” is defined as the best alternative for IRAFA.

The studied organization is Tehran Cement Company which is one of the most important cement manufacturers. The research method is descriptive-survey and the statistical population is divided into two groups of industry experts and proficient. Through the Analytical Hierarchy Process (AHP), the relative importance of company strategies is determined based on the goals of the vision document. The incompatibility rate in different parts of the questionnaire is less than 0.1 and acceptable. In the second stage, a questionnaire is designed to assess the strategies, implementation and evaluation of Tehran Cement Company strategies using 5-point Likert scale and was distributed among 70 responsible experts in the studied company. This statistical population is selected by random sampling and based on Cochran formula. Cronbach's alpha coefficient of this questionnaire is 0.931 (acceptable) using SPSS software. The results of this applied study show that according to a survey conducted by Tehran Cement Company, targeting criterion have the lowest gap and evaluation of the highest gap. The strategic divide in the company is the most divisive for improving the level of organizational knowledge, optimizing technology portfolio, improving productivity and developing human capital.

The aim of the present study is to identify and evaluate the factors influencing the improvement of the quality of products of ceramic tile factories in Yazd province. The purpose of this study is applied and its statistical population includes all experts familiar with quality issues and working in Yazd province ceramic tile industry. The sampling method is census and 32 experts identified in this field completed the 39-item questionnaire. The collected data are analyzed using the fuzzy VIKOR method. The results of this study show that quality of design, quality control during the process and access to high quality and economical raw materials Ranked 1st to 3rd. That is the optimal planning in these sections will affect the quality of products and consequently the profitability of ceramic and tile factories.

Public stockpiling of staple foods is used as a tool in food security policies. Stockpiling of agricultural products for strategic purposes such as dealing with food shortages during emergencies, controlling food markets and stabilizing the prices, is prevalent in Asian country and other developing economies. For this reason, public stockpiling is called as an Asian phenomenon. Reserves of staple foods in Iran are maintained, because of country's large area and population, climatic threats, economic fluctuations and sanctions. This paper aims to investigate the structures and mechanisms for maintaining and managing the strategic reserves of agricultural products in eight selected Asian countries, and to propose policy recommendations for Iran, based on benchmarking of Asian experiences and recommendations of international organizations.

The present research is a descriptive and descriptive method for collecting data, which is a survey carried out at some point in time. The statistical population of the study is small and medium sized businesses in the cities of Tehran and Mashhad. Based on this, using the bank's information and statistics, and the use of the classification by the bank of businesses, 133 businesses a sampled and selected by available sampling. The data collection tool is a questionnaire. Reliability of the questionnaire is verified using Cronbach's alpha and its validity with content validity and structural validity (confirmatory factor analysis). Also, the KMO and Bartlet index are used for the adequacy of the sample. For statistical analyzes, ANOVA and ANOVA tests are used. Among the services available, there is a reduction in bureaucracy to receive facilities, fair prices, working capital facilities, and increased repayment times. What is prioritized in the face-to-face service is the speed and security after which, such as speed of work, less paperwork, quick service and quick response, are a top priority for customers.

The main objective of this paper is identifying and ranking the charitable marketing indicators and investigating the impact of these components on special brand equity in insurance industry. These factors are identified by Delphi technique and ranked by fuzzy analysis network method (FANP) and their impact on special brand equity is measured by using structural equations and Smart PLS software. The results of this research show that the factors affecting on the success of charitable marketing Campaigns in insurance industry in order of importance and from the experts' point of view consists of: financial result for the company, service marketing mix (p7), organizational assistance form, social outcomes for the company and customer features. Also, the results of the research indicate appropriate fitting of conceptual model and the direct and significant impact of these five components on the creation of brand equity. Components such as increasing sales of brand name, the services of prices provided by insurance industry and the extent of charitable assistance received the highest weight among the sub-indicators of five components.