فصلنامه دین و رسانه
سال نوزدهم شماره 20 (بهار و تابستان 1400)

The national media, as a religious media, needs extensive financial and economic arrangements to expand its activities. One of strategic methods in the management of this organization is to activate sponsors. In this research, which uses the approach of grounded theory, the opinions of 15 media and advertising experts about the opportunities and threats of the sponsors of the programs have been taken and formulated. The results show that the most important reasons for the media to get the support of sponsors is the financial and economic needs. In this regard, the use of new financial resources and more facilities to participate in the cost of production considered as the benefits for media, while devolving management of a part of the content and macro media authority to sponsors, and accepting changes from the religious lifestyle to consumerism, which is preferred by sponsors, and neglecting the goals of the religious media and distance from the religious dignity of the media and distance from Islamic principles and values are among the negative consequences of this issue. Also, according to the theory of social responsibility, religious media should formulate professional standards based on religious principles for moral and legal charter including clear instructions for the presence of sponsors in a realistic and possible way so that while the media uses sponsors, the negative consequences can be reduced or eliminated .

In recent years, Shahrzad series is one of the most famous and successful series of home show network in attracting the audience, which was met with considerable success by the audience, especially in the first season. What is important is the effects that this series and series like this will have on the attitudes, thoughts and lifestyles of families, and especially on the young generation who are the main audience of this network. One of the possible dimensions in examining this series is to be criticized from the perspective of how the role of father in the Iranian Muslim family is represented. Reflection on this series shows that it contains a series of positive and negative messages in the model presented of the Iranian family in the 1930s with a focus on the role of father, which should be examined according to the criteria and indicators in the Islamic family. This research shows that most fathers in the story are unaware of their educational and supervisory role. In addition, they are portrayed as selfish, criminals, murderers, dictators, hesitant, careless, and addicted, regardless of their children’s upbringing and destiny. Even when they in some cases properly behave it is not rooted in religious beliefs2 and they are not compatible with their other negative attributes. This is what contradicts the model of the Muslim family in the contemporary history of Iran.

The imperialist media system uses the capacity of the media to confront the Muslim clergy and to reduce their influence inside and outside the country. To counter the idea of the maximum presence of religion in various areas of social and political life, the dissentient media, produce and broadcast programs about the clergy. Accordingly, the issue of the clergy is one of the most fascinating and important strategic issues in the BBC persian. In this article, we attempt to combine Fairclough's discourse method, which is more in line with understanding the performance of a medium, with Laclau’s method, then to examine the goals of the BBC. The purpose of this article is to know the types and ways of representing the clergy, the goals, methods and tactics of the media, and how to deal with the media current of the enemies against the clergy. The results show that the central and preferred idea of the BBC discourse relating to the clergy is the defense of a society without religion and the promotion of secularism. The main purpose of this network in dealing with the clergy is to pursue a policy of creating semantic confusion and creating chaos in the audience's mental images in order to oppose the discourse of revolutionary political Islam, which is contrary to the goals and interests of the imperialist system. Awareness of the BBC's strategy and its method in producing programs against the clergy could make it possible for various IRIB Program Providers to explicitly or implicitly answer in their programs to the doubts raised.

The moral advice of "Do unto others as you would like them (to) do unto you", known as Golden Rule, is a universal principle that plays a significant role in shaping the intersubjective moral experience by shifting the social role from an actor to an actionable. The central component of this rule is "moral imagination", which provides the actor with the ability to choose action from different possibilities. "Moral imagination" as a common feature between the golden rule in philosophy of ethics and intersubjective experience in the philosophy of phenomenology and as the connection between the two, using descriptive-analytical method shows how the media, by using its intersubjective nature, can change the audience’s perspective and institutionalize the golden rule through the elements that shape moral imagination .

"Archeology" is one of the most complex cultural currents that has emerged since the constitutional era with a regretful look at Iran's past history and an expression of hatred for Islam. Opposing satellite networks have seen this trend in recent years; In the struggle, they pursue close competition for programming in order to introduce new sources of identity to their audiences. It is important to know, prevent and deal with the effects of the induction of their programs, especially on young people. Therefore, it is necessary for the national media to explain and analyze the identity sources introduced in these programs as one of the important cultural and media institutions of the country. The present work tries to explain the anti-Islamic and Iranian nature of these networks by explaining the semantic components in the discourse of these networks, and through this, to help the media practitioners in making programs with the above title.

Media ethics is an area of inquiry that has been of great concern among journalists and public relations professionals as well as scholars across the world. Empirical research on media ethics of comparative nature has increased, providing a descriptive account on the current situations across different countries. Yet, theoretical efforts to explain global media ethics are so far inexistent. The scope of this paper is to provide a conceptual model for explaining media ethics decision-making processes that takes into account personal, professional and environment values as main influencing forces. The proposed model suggests that besides considering personal factors, such as education, background, experience, gender, etc., and country specific factors, such as political, economic, socio-cultural conditions, one should first and foremost understand the degree to which personal, professional, and environment values influence one’s judgment. This model is the first of its kind in providing an explanation of differences in global media ethics by considering the interconnectedness of different values at micro, meso, and macro levels.